Claim Missing Document
Check
Articles

Found 3 Documents
Search

Peranan Komunikasi Partisipatif Opinion Leader dalam Mendukung Percepatan Vaksinasi Covid-19 Ardiyansyah Ardiyansyah; Ayu Nurkhayati
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3212

Abstract

The Covid-19 vaccination policy was implemented by the central government in the hope of stopping the spread of the virus related to Covid-19, as was the case with the Jambi City government, but in its implementation there were still many people who had not been vaccinated. Those who choose not to be vaccinated do so for various reasons, especially concerns about the contents and safety of the Covid-19 vaccine for their bodies. Vaccines are one of the most important solutions in warding off the Covid-19 virus, so socialization must be continuously carried out through various efforts, including the involvement of opinion leaders to approach and understand the community through the role of participatory communication. The purpose of this study was to determine the role of participatory communication from opinion leaders in supporting the acceleration of Covid-19 vaccination in the Lebak Bandung Village, Jambi City. This research departs from the theory of participatory communication, and the type of research used is field research with a descriptive qualitative approach. There were 5 informants in the study, the data collection techniques used were observation, interviews and documentation. The results of this study indicate that the role of participatory communication Opinion leaders in supporting the co-19 vaccination policy program is carried out through several stages, namely; First, understand the target audience for communication by empathizing and appreciating the audience's attitude towards vaccines. Second, managing or compiling messages about the covid-19 vaccine in language that is easy to understand while still guided by government information or appeals. When, the stages of the communication process are carried out persuasively and interactively. Fourth, choose communication channels and media according to their function in the public.
Diversifikasi Produk Batik Ecoprint Halal Berbasis Kearifan Lokal untuk Penguatan Ekonomi Kreatif Syariah pada Pengrajin Batik Koperasi Kajang Lako Kota Jambi Marissa Putriana; Fauzan Ramli; Rina Juliana; Defina Dwi Bulan; Nisa Aulia; Hafifatul Aulya Rahmi; Ayu Nurkhayati; Iftitah Utami
Jurnal Medika: Medika Vol. 5 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/m5r2a722

Abstract

Batik ecoprint halal merupakan salah satu bentuk kreativitas lokal yang memiliki potensi besar dalam penguatan ekonomi kreatif syariah. Namun, pengrajin di Koperasi Kajang Lako Kota Jambi masih menghadapi keterbatasan dalam diversifikasi produk dan strategi pemasaran yang efektif. Penelitian pengabdian masyarakat ini bertujuan untuk mengembangkan diversifikasi produk batik ecoprint halal berbasis kearifan lokal, sekaligus meningkatkan kapasitas pengrajin dalam pengelolaan ekonomi kreatif syariah. Metode yang digunakan adalah pendekatan partisipatif melalui pelatihan, pendampingan desain dan pewarnaan alami, serta bimbingan strategi pemasaran digital. Data diperoleh melalui observasi langsung, wawancara dengan pengrajin, dan evaluasi produk yang dihasilkan. Hasil pengabdian menunjukkan adanya peningkatan kreativitas pengrajin dalam menghasilkan motif baru, penguasaan teknik pewarnaan alami, serta pemahaman tentang pemasaran berbasis syariah. Produk yang dihasilkan memiliki nilai tambah dari sisi estetika, kehalalan, dan kearifan lokal, sehingga lebih menarik bagi konsumen yang sadar syariah. Kesimpulannya, pengembangan batik ecoprint halal berbasis kearifan lokal tidak hanya meningkatkan keterampilan dan pendapatan pengrajin, tetapi juga memperkuat peran ekonomi kreatif syariah di Kota Jambi. Temuan ini memberikan dasar penting bagi pengembangan usaha kreatif berkelanjutan yang mengintegrasikan budaya lokal, prinsip halal, dan inovasi pemasaran.
Development of Constructivism-Based Learning Models to Improve Student Learning Outcomes Hiba Dertyana Siregar; Astuti Salim; Mirna Riazil Jannah; Ayu Nurkhayati; Nurul Hidayati
Gateway for Understanding Research in Education Vol. 1 No. 2 (2025): November, 2025
Publisher : CV. Get Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69855/guru.v1i2.335

Abstract

This study develops and evaluates a constructivism-based learning model aimed at enhancing student learning outcomes. Grounded in the philosophy that knowledge is actively constructed by learners, this model engages students through meaningful activities fostering critical thinking, creativity, and collaboration. Employing a research and development (R&D) approach with ADDIE phases (Analyze, Design, Develop, Implement, Evaluate), the model was tested across multiple schools with quantitative pretest-posttest and qualitative observations. Results demonstrated significant improvements in cognitive achievement, motivation, and active participation, with students showing deeper understanding and problem-solving skills. The study confirms constructivist strategies’ effectiveness in diverse educational contexts and highlights the crucial role of teachers as facilitators. Recommendations include integrating digital tools and extending implementation to higher education levels. Overall, this research underscores the potential of constructivism-based learning models to transform education by fostering active, learner-centered environments that improve academic success and lifelong learning skills.