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All Journal Journal of Accounting and Investment Jurnal Riset Bisnis dan Manajemen Tirtayasa Proceeding of National Conference on Accounting & Finance International Journal Of Science, Technology & Management (IJSTM) TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Marcommers : Jurnal Marketing Communication and Advertising Agridev Journal : Agribusiness Digitalization & Community Development Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat Al-Fatimah
Mutqi Sopiawadi
STIE Sutaatmadja, Subang , Indonesia
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Journal : Jurnal Pengabdian Masyarakat Al-Fatimah

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Designing Business Strategy Formulation and Implementation: A Study on Geprek Neng Eyi in Subang Regency Sopiawadi, Mutqi; Nurmala, Alis Arifah; Wijaya, Anadyas Putri Mulya; Agustina, Dea
Jurnal Pengabdian Masyarakat Al-Fatimah Vol. 2 No. 1 (2025): Edisi III, Juni 2025
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

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Abstract

This study aims to design the formulation and implementation of business strategies at Ayam Geprek Neng Eyi in Subang Regency. The method used is a descriptive qualitative approach through SWOT analysis, as well as IFAS and EFAS matrices to evaluate the company's internal and external conditions. Data were obtained through observation, interviews with managers, and supporting documentation. The results showed that Ayam Geprek Neng Eyi has competitive advantages in the form of consistency of taste, strategic location, and affordable prices, although there are weaknesses such as limited parking and lack of social media management. Opportunities from population growth and people's preference for local flavors can be maximized through digital promotions. Meanwhile, threats in the form of intense competition and fluctuating raw material prices need to be addressed with innovative strategies. Implementation of the business strategy is focused on strengthening digital promotion, improving service quality, and developing human resources. The program is supported by a budget directed at improving production, operational, and marketing efficiency. With a systematic approach, Ayam Geprek Neng Eyi is expected to achieve the vision of becoming a leading restaurant that reaches more customers through the franchise model
Co-Authors Achmad Fahrezi, Reza Aditya, Maya Agustian, Rio Dwi Agustina, Dea Amanda, Mita Aulia Apriandi, Devy Widya Baruni, Maulidya Bilqies Bismantara Bismantara Damayanti, Risa Aprilia Erny Wityasminingsih Estu Widarwati Fadillah, Mita Gugyh Susandy Herliana, Fatihah Kuncorosidi, Kuncorosidi Maharani, Suci Mutiara, Hatina Nunik Nurmalasari Nurmala, Alis Arifah Paujiah, Wari Pipit Rengganis Puspa, Welga Putri, Dahlia Novita Rahmawati, Rahmi Rohayati Suci Indrianingsih Rohmah, Nabila Nur Susanti, Atik Tigin Lugiani Tita Nurmalinasari Hidayat Wahab, Kevin Wijaya, Anadyas Putri Mulya Wina, Neng Winengsih, Wiwin WISNU SAPUTRA Zahra Kirana, Regina