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Saefudin Zuhdi
Institut Bisnis dan Informatika Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Penerapan Profesionalisme Prinsip-Prinsip MSDM Dan Pemasaran Untuk Peningkatan Mutu Sekolah Yayasan Satiahardja Kota Bogor Sujana Sujana; Saefudin Zuhdi; Yayuk Nurjanah
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.1646

Abstract

Tujuan penyelenggaraan kegiatan Penerapan Profesionalisme Prinsip-Prinsip MSDM dan Pemasaran Demi Mutu Sekolah Yayasan Satiahardja Kota Bogor, Membuat, mengedit, brainstorming, menerapkan dan mengevaluasi pedoman (1) kerja kebijakan dan prosedur kesiswaan (2) kerja kebijakan dan prosedur organisasi (3) kerja kebijakan dan prosedur kepegawaian Sekolah Kemuning. Diharapkan hasil PKM ini dapat dijadikan sebagai acuan dan pedoman bagi kepala sekolah, guru-guru dan tenaga kependidikan pada institusi ini. Keberhasilan dari naskah dokumen harus diketahui dan dipahami oleh seluruh pegawai, untuk itu masing-masing unit melakukan sosialisasi atau pembahasan, secara rutin dan bertahap. Kinerja pengabdian kepada masyarakat (PKM) untuk output yang dihasilkan proyek ini sebesar 94,87%, merupakan angka rasio antara harapan dan kinerja. Kata Kunci: Brainstorming, Kebijakan, Prosedur dan Kinerja
Pengaruh Kualitas Pelayanan, Persepsi Harga dan Penyediaan Fasilitas Terhadap Kepuasaan Pelanggan Pada Klinik Duta Medika Pratama di Kota Bogor Della Syafitri; Anton Widio Pratomo; Saefudin Zuhdi
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1609

Abstract

Economic activity is currently experiencing rapid progress, overall growth is accompanied by the development of science and technology, making competition between markets more intense. Klinik Duta Medika Pratama is a health service provider located in the city of Bogor, providing a variety of medical services that can help the community in getting medical help. This study aims to (1) Know the effect of Service Quality on Customer Satisfaction (2) Know the effect of Price Perception on Customer Satisfaction (3) Know the effect of Facilities on Customer Satisfaction (4) Know the effect of Service Quality, Price Perception and Facilities together on Customer Satisfaction. (4) Knowing the effect of Service Quality, Price Perception and Facilities together on Customer Sat isfaction. This sample method is a non-probability sampling method with purposive sampling type with calculations using the Kretjie and Morgen formula. The number of respondents selected was 270 people who were patients of the Duta Medika Pratama Clinic. The research data was processed using SPSS 23 software. From the results of the analysis, it shows that partially (1) there is a positive and significant relationship between Service Quality and Customer Satisfaction. (2) there is a positive and significant relationship between Price Perception and Customer Satisfaction. (3) there is a positive and significant relationship between the Facility and Customer Satisfaction. (4) Service Quality, Price Perception and Facilities together have a positive and significant effect on Customer Satisfaction Keywords : Service Quality, Price Perception, Facilities and Customer Satisfaction
Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Pinto Jaya; Sisca Febrianti; Mumuh Mulyana; Saefudin Zuhdi
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

Abstract

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.
Intrapreneurship Tenaga Kependidikan Institut Bisnis Dan Informatika Kesatuan Bogor Mumuh Mulyana; Widya Widya; Febry Lodwyk Rihe Riwoe; Saefudin Zuhdi
JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) Vol 7 No 1 (2023): JAS-PT Edisi JULI 2023
Publisher : Forum Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/jaspt.v7i1.759

Abstract

The purpose of this study is to: (1) Determine the effect of Employee Intrapreneurship on Emphaty, (2) Determine the effect of Employee Intrapreneurship on Reliability, and (3) Determine the effect of Employee Intrapreneurship on Responsiveness. (4) Determine the effect of Employee Intrapreneurship on Tangible and (5) Determine the effect of Employee Intrapreneurship on Assurance. The number of sample used that were used is 130 responses, using the formula Hair et al. To Determine the effect of Employee Intrapreneurship on service performance Institut Bisnis and Informatika Kesatuan Bogor, the data analysis method used is SEMPLS. Data collection was carried out using SmartPLS 4.0. According to the study's results, the following information was obtained: (1) There is positive evidence that Intrapreneurship Karyawan is related to Emphaty. (2) There is a significant positive effect of Employee Intrapreneurship on Reliability, (3) there is a significant positive effect of Employee Intrapreneurship on Responsiveness, (4) there is a significant positive effect of Employee Intrapreneurship on Tangible, (5) there is a significant positive effect of Employee Intrapreneurship on Assurance. Keywords: Intrapreneurship Karyawan, Emphaty, Reliability, Responsiveness, Tangible, Assurance
Adaptive Strategy-Based Digital Entrepreneurship and Capability Analysis for MSME E-Business Performance Apriyanto Apriyanto; Titik Haryanto; Saefudin Zuhdi; Narrong Hassanee
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2924

Abstract

The advancement of digital technologies has reshaped competitive structures within small and medium enterprises (SMEs), particularly in Indonesia. Although digital adoption among MSMEs in West Java is high, its application remains largely operational and not fully aligned with strategic managerial practices. This study aims to analyse the influence of Digital Entrepreneurial Orientation (DEO) and Digital Capability (DC) on E-Business Performance (EBP), with Adaptive Strategy (AS) as a mediating variable, to identify key determinants of digital competitiveness among MSMEs. A sequential explanatory mixed-methods approach was employed, beginning with a quantitative phase using Partial Least Squares Structural Equation Modelling (PLS-SEM) on 275 digitally active MSMEs. This was followed by a qualitative phase consisting of in-depth interviews with 12 key informants. The findings reveal that DEO and DC significantly affect EBP, both directly and indirectly through AS. Adaptive Strategy emerges as a pivotal behavioural mechanism that translates digital orientation and capability into improved performance outcomes. Qualitative insights further confirm that digitally successful MSMEs apply iterative learning, analytics-based interpretation, and real-time strategic adjustments in response to algorithmic shifts and market dynamics. The study concludes that digital success is not merely driven by technology adoption but by continuous strategic adaptation. Policy implications suggest the need to strengthen managerial digital competencies and address the urban–rural digital capability gap.
Membangun Citra Merek Melalui Promosi Penjualan Dan Penggunaan Media Sosial Instagram Serta Implikasinya Terhadap Loyalitas Pelanggan: Studi Empiris Konsumen Tomoro Coffee Sujana Sujana; Salfa Sa’adatul Rahmaniah; Saefudin Zuhdi; Bambang Hengky Rainanto; Febry Lodwyk Rihe Riwoe
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5556

Abstract

The development of digital technology and changes in consumer lifestyle have encouraged F&B companies to be more proactive in promoting and building their brands, especially through social media platforms such as Instagram. This study aims to: (1) Examine the effect of sales promotion on the brand image of Tomoro Coffee; (2) Examine the effect of Instagram social media usage on the brand image of Tomoro Coffee; (3) Examine the effect of sales promotion on customer loyalty; (4) Examine the effect of Instagram social media usage on customer loyalty; (5) Examine the effect of brand image on customer loyalty. This research adopts a quantitative approach using a survey method by distributing questionnaires to 240 respondents who are Tomoro Coffee consumers in the JABODETABEK area. The sampling technique used is purposive sampling, and the data were analyzed using the Structural Equation Modeling (SEM) method with the assistance of AMOS software. The results show that: (1) Sales promotion has a positive and significant effect on brand image; (2) Instagram social media usage has a positive and significant effect on brand image; (3) Sales promotion has a positive and significant effect on customer loyalty; (4) Instagram social media usage has a positive and significant effect on customer loyalty; and (5) Brand image has a positive and significant effect on customer loyalty. In conclusion, each variable examined contributes positively to the development of brand image and the improvement of customer loyalty toward the Tomoro Coffee brand. Keywords: Sales Promotion, Instagram Social Media, Brand Image, Customer Loyalty
Pengaruh Suasana Kafe Terhadap Niat Kunjungan Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi: Studi Kasus: Pemutaran Musik Instrumental Di Jco Reserve Jalan Jenderal Sudirman, Kota Bogor Saefudin Zuhdi; Wimpi Srihandoko; Fandy Sanjaya
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5561

Abstract

Using customer satisfaction as a mediating variable, this study was carried out at JCO Reserve to investigate the impact of café atmosphere on revisit intention. The study's foundation is the idea that creating a welcoming and cosy café atmosphere is crucial to boosting patron satisfaction and encouraging repeat business. Customers of JCO Reserve were given questionnaires to complete in order to gather data for this quantitative research project. Purposive sampling was used in the sampling procedure. Additionally, Structural Equation Modelling (SEM) with the Partial Least Square  (PLS) approach was used to process and analyse the data. The results of this study demonstrate that customer happiness is positively and considerably impacted by café atmosphere. Additionally, it was discovered that the intention to return was positively and significantly impacted by customer satisfaction. The findings also show that revisit intention is positively and significantly impacted by café atmosphere. Furthermore, it has been demonstrated that the association between café atmosphere and intention to return is mediated by customer satisfaction. According to the study's findings, enhancing a café's ambience, especially with regard to music, can boost patron satisfaction, which in turn promotes the intention to return
Tinjauan Penyaluran Kredit Usaha Rakyat (KUR) Kepada Nasabah Pada PT Bank Syariah Indonesia KCP Bogor Pomad Susan Susanti; Sujana Sujana; Saefudin Zuhdi; Bayu Prasetyo Soedargo
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 1 (2025): JADKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i1.3145

Abstract

Financing is the provision of money or bills that are equated based on an agreement or agreement between the bank and another party that requires the party to be financed to return the money or bill according to a certain period of time with compensation or profit sharing. Based on the Regulation of the Minister of Finance (PMK) No.135 / PMK.05 / 2008 dated December 5, 2008, article 5 concerning the People's Business Credit (KUR) guarantee facility, it is stated that the People's Business Credit (KUR) is a program issued by the government, but the source of funds comes entirely from bank funds. People's Business Credit is financing for Micro, Small and Medium Enterprises (MSMEs) in the form of Working Capital Credit (KMK) and or Investment Credit (KI). The purpose of this financing research is to determine the provisions for distributing people's business credit financing, to determine the stages of distributing KUR financing and to determine the obstacles experienced by PT Bank Syariah Indonesia KCP Bogor Pomad in the process of distributing people's business credit financing and solutions to each obstacle that occurs in the process of distributing people's business credit financing at PT Bank Syariah Indonesia KCP Bogor Pomad. The results of the study indicate that the process of distributing people's business credit at PT Bank Syariah is good and in accordance with the company's Standard Operating Procedure (SOP). In the process of distributing financing, there are terms and conditions in advance when you want to apply for super micro KUR financing, micro KUR and small KUR at PT Bank Syariah Indonesia. By collecting requirements in the form of documents or other requirements that have been determined by the bank before applying for the financing. After the terms and conditions have been met, prospective customers must follow the stages in the KUR financing distribution process until the final decision on the disbursement of financing that will be given by the bank. Keywords: Financing, Distribution of People's Business Credit
Co-Authors Anton Widio Pratomo Apriyanto Apriyanto Bambang Hengky Rainanto Bayu Prasetyo Soedargo Della Syafitri Fandy Sanjaya Febry Lodwyk Rihe Riwoe Mumuh Mulyana Narrong Hassanee Pinto Jaya Salfa Sa’adatul Rahmaniah Sisca Febrianti Sujana Sujana Susan Susanti Titik Haryanto Widya Widya Wimpi Srihandoko Yayuk Nurjanah