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All Journal Journal of Community Service and Engagement Indonesian Journal of Management and Economic Research
Jainuri
Universitas Insan Pembangunan Indonesia, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Penggunaan Aplikasi Editing untuk Fasilitas Marketing Fitria Eriyanti Putri; Inayatul Rizqiana; Jelita Ayu Melani; Sarah Zeva; Masduki Asbari; Dewiana Novitasari; Budi Haryanto; Jainuri; Suroso
Journal of Community Service and Engagement Vol. 3 No. 1 (2023): February 2023
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v3i1.169

Abstract

Perkembangan teknologi menghasilkan sarana yang semakin canggih, yang dapat digunakan sebagai media dalam perkembangan bisnis berorientasi kepuasan pelanggan. Salah satu bentuk integrasi teknologi tersebut adalah dalam praktik pemasaran menggunakan strategi digital marketing. Tujuan dari penelitian ini adalah untuk mengkaji secara konseptual mengenai strategi digital marketing berbasis aplikasi dalam meningkatkan kepuasan pelanggan. Metode penyuluhan ini dilakukan dengan metode presentasi di dalam kelas dengan objek mahasiswa. Digital Marketing merupakan solusi bagi masyarakat pelaku UMKM untuk melakukan kegiatan pemasaran digital meskipun terkendala dalam penggunaan aplikasi editing dan sosial media, keterbatasan dalam mengaplikasikan media digital tidak membuat pelaku UMKM putus ada dalam penjualan. Pelaku UMKM juga bisa melakukan pemasaran melalui status WhatsApp yang menurut mereka sangat mudah untuk diterapkan dan mudah untuk berkomunikasi. Digital Marketing merupakan sebuah bentuk kegiatan pemasaran produk di media sosial dengan menggunakan banyaknya aplikasi yang telah tersedia di Internet untuk berkembang, Digital marketing juga dapat memberikan pengetahuan untuk menjangkau target pemasaran secara luas sehingga kegiatan tersebut dapat memanfaatkan Aplikasi digital atau media sosial menjadi media pemasaran produk pelaku UMKM untuk berkembang. Kesimpulan yang dapat diambil dari hasil diskusi menyatakan bahwa integrasi strategi digital marketing berbasis aplikasi dalam sebuah bisnis memerlukan Analisis faktor internal dan eksternal untuk menentukan strategi digital marketing yang paling tepat. Strategi tersebut pada intinya merupakan bentuk pemasaran yang menekankan komunikasi merek untuk dapat meningkatkan kepuasan pelanggan. Secara teoritis, strategi digital marketing berbasis aplikasi tidak hanya dapat mempengaruhi kepuasan merek, namun dapat juga menyebabkan meningkatnya kepercayaan merek dan loyalitas mereka.
Marketing Mix Strategies for Private Schools: Impact on Parental Decision-Making Bonar Bangun Jeppri Napitupulu; Nelson Silitonga; Rachma Nadhila Sudiyono; Dewiana Novitasari; Sukriyah; Tias Pramono; Jainuri; Masduki Asbari; Multi Nadeak
International Journal of Management and Economic Research (IJOMER) Vol 1 No 01 (2024): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/jf44nm47

Abstract

The purpose of this study is to examine and analyze the effect of marketing mix elements which include product, price, place, promotion, people, process, and physical evidence on parents' decisions in choosing a school for their children. This study uses primary data through a survey of 175 parents of active students who live in Tangerang. The collected data were processed and analyzed using SmartPLS software. The results of this study indicate that the six factors of the marketing mix have a positive and significant effect on the decision of parents to choose a school for their children, except for process factors that do not influence parents' decisions in choosing a school for their children An in-depth analysis of the managerial implications for school management and the social implications for society of the results of this study are discussed further in the discussion of this article.
Digital Literacy and Entrepreneurial Attitudes: A Study of Indonesian University Students Joni Iskandar; Sukriyah; Gusli Chidir; Jainuri; Yosua Novembrianto Simorangkir
International Journal of Management and Economic Research (IJOMER) Vol 1 No 02 (2024): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/87nr1468

Abstract

Technological advancements have created many opportunities for young entrepreneurs to develop and expand their business operations. Therefore, the internet has encouraged the emergence of digital entrepreneurship as a growing form of entrepreneurship among many young entrepreneurs and even university students, who are indeed the digital native generation. This study examines the extent to which the personal characteristics of digital natives among university students in Indonesia impact their digital entrepreneurship intention. This study examines the direct impact of five personal traits adopted from the big five personal traits, namely openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism, on personal attitude and digital entrepreneurship intention. For this purpose, the respondents were 254 Indonesian university students using simple random sampling technique. Structural equation modelling using SEM SmartPLS 4.0. The results of this study reveal that all hypotheses are proven to have a significant positive effect, namely the five personal characteristics of college students (agreeableness, conscientiousness, extraversion, neuroticism, and openness to experience) have a positive effect on personal attitude. Furthermore, the attitude variable also has a positive effect on digital entrepreneurship intention. The results of this study contribute to the research gap on the big five personal traits, personal attitude and digital entrepreneurship intention. Theoretical and practical implications have been discussed and become important recommendations for the future projections of students, teaching lecturers, and also for management policies in higher education.
Transforming Manufacturing Service Quality through Enhanced Innovation Capabilities Yunianto Agung Nugroho; Jainuri; Joni Iskandar; Dewiana Novitasari; Masduki Asbari
International Journal of Management and Economic Research (IJOMER) Vol 1 No 02 (2024): Indonesian Journal of Management and Economic Research
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/kntsht37

Abstract

This study is an empirical investigation conducted within a manufacturing industry in Tangerang. The primary objective of the research is to analyze how innovation capability and work productivity impact the service quality provided by workers to customers. Data collection was carried out using questionnaires distributed through a random sampling method to all permanent employees in the industry, resulting in 115 valid responses. The data analysis was performed using the Structural Equation Modeling (SEM) technique with SmartPLS 3.0 software. The findings indicate that both innovation capabilities and work productivity significantly and positively affect service quality. Additionally, innovation capability also has a notable positive effect on work productivity. This research proposes a model aimed at enhancing service quality in the manufacturing sector by improving workers' innovation capabilities and productivity. Ultimately, this study could help prepare both workers and companies to thrive in the context of the industrial revolution 4.0.
Co-Authors Bonar Bangun Jeppri Napitupulu Budi haryanto Dewiana Novitasari Fitria Eriyanti Putri Gusli Chidir Inayatul Rizqiana Jelita Ayu Melani Joni Iskandar Masduki Asbari Multi Nadeak Nelson Silitonga Rachma Nadhila Sudiyono Sarah Zeva Sukriyah Suroso Tias Pramono Yosua Novembrianto Simorangkir Yunianto Agung Nugroho