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All Journal Jurnal Abdi Insani Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Supratiwi Amir
Institut Teknologi Kalimantan
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BRANDING PRODUK SEBAGAI UPAYA OPTIMALISASI PEMASARAN PRODUK KERAJINAN KHAS KALIMANTAN DI PASAR INPRES KEBUN SAYUR Supratiwi Amir; Eko Agung Syaputra; Faisal Syamsuddin; Hesti Rosita Dwi Putri
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Packaging design as product branding is one of the powerful things that can support product marketing. Often good packaging can represent a good product. the function of packaging is not only to maintain quality, but packaging can also be an attraction for consumers to buy the product. The Pasar Inpres Kebun Sayur Balikpapan is a place for UMKM to introduce and distribute many handicraft products of East Kalimantan to global consumers and it's also an effort to protect and preserve local cultural wealth. Pasar Inpres is the one and only traditional market that sells various handicraft products of East Kalimantan and has become one of the icons of world tourist attractions for the city of Balikpapan, both for recreation and education. The handicraft products for sale at the Pasar Inpres haven't been packaged properly, this can be seen in the products for sale without a brand name and packaged only using clear plastic as simple. These things happen because of limited knowledge and skills in utilizing technology to optimize product branding and product marketing. One of the solutions to this problem is socializing and training small enterpreneurs of Pasar Inpres about product branding strategy and product marketing in the online marketplace. This activity is carried out using counseling, discussion, and training methods involving small enterpreneurs (UMKM) of Pasar Inpres Kebun Sayur Balikpapan. Expected from this activity is small enterpreneurs (UMKM) of Pasar Inpres can understand that packaging design is an important thing to optimizing product branding and product marketing to increase product sales. Abstrak Desain kemasan sebagai branding produk merupakan salah satu hal yang ampuh yang dapat mendukung pemasaran produk. Seringkali kemasan yang baik dapat mewakili produk yang baik. fungsi kemasan tidak hanya untuk menjaga kualitas, tetapi kemasan juga dapat menjadi daya tarik bagi konsumen untuk membeli produk tersebut. Pasar Inpres Kebun Sayur Balikpapan merupakan wadah bagi UMKM untuk memperkenalkan dan mendistribusikan berbagai produk kerajinan Kalimantan Timur kepada konsumen global dan juga sebagai upaya untuk melindungi dan melestarikan kekayaan budaya lokal. Pasar Inpres merupakan satu-satunya pasar tradisional yang menjual berbagai produk kerajinan Kalimantan Timur dan menjadi salah satu ikon tempat wisata dunia bagi kota Balikpapan, baik untuk rekreasi maupun pendidikan. Produk kerajinan yang dijual di Pasar Inpres belum dikemas dengan baik, hal ini terlihat pada produk yang dijual tanpa nama merek dan dikemas hanya menggunakan plastik bening sesederhana mungkin. Hal tersebut terjadi karena keterbatasan pengetahuan dan keterampilan dalam memanfaatkan teknologi untuk mengoptimalkan branding produk dan pemasaran produk. Salah satu solusi dari permasalahan tersebut adalah sosialisasi dan pelatihan kepada para pengusaha kecil Pasar Inpres tentang strategi branding produk dan pemasaran produk di pasar online. Kegiatan ini dilakukan dengan metode penyuluhan, diskusi, dan pelatihan yang melibatkan pengusaha kecil (UMKM) Pasar Inpres Kebun Sayur Balikpapan. Diharapkan dari kegiatan ini para pengusaha kecil (UMKM) Pasar Inpres dapat memahami bahwa desain kemasan merupakan hal yang penting untuk mengoptimalkan branding produk dan pemasaran produk untuk meningkatkan penjualan produk.
PEMBERDAYAAN PEREMPUAN MELALUI PELATIHAN PEMBUATAN KEMASAN DAN FOTO PRODUK FASHION SEBAGAI UPAYA DI KARANG JOANG BALIKPAPAN UTARA Supratiwi Amir; Hijriah Hijriah; Hesti Rosita Dwi Putri
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1097

Abstract

This training on making packaging designs and product photos is a continuation of Community Service (PKM) activities to empower mothers in RT 16 Karang Joang. These training participants are sewing training participants who are already capable of producing products, especially clothing. After making fashion products, the participants faced a new problem, namely they did not understand how to market and increase the selling value of the products they made. This empowerment activity aims to provide knowledge and skills in packaging creation and product photography. In particular, people are able to increase the selling value of products so that they attract consumer interest and increase the number of sales. The stages of implementing the activity consisted of the preparation stage where the implementing team conducted a location survey, participant recruitment, and socialization and licensing with the Head of RT 16 Karang Joang. At the implementation stage, the service implementation team provides training and assistance in creating packaging and product photography. The final post-implementation stage is evaluation. Before empowering women, housewives did no other activities apart from cooking, washing and taking care of the house. They do not have special skills to make a living, so they only depend on the income from the head of the family. After attending the training, the participants who are housewives understand the importance of packaging design and photography in marketing. Packaging can add to the selling value of the product, while product photos serve to present the product so that it attracts consumer interest. Participants not only have knowledge but are also skilled at making paper bag and taking product photos using a mobile application. Women's empowerment needs to be carried out continuously through various programs so that they are able to be competitive, entrepreneurship, so as to improve family welfare.
Co-Authors Eko Agung Syaputra Eliya Pebriyeni, S.Pd., M.Sn, HESTI ROSITA DWI PUTRI, Dra. Ernis, M.Pd, Faisal Syamsuddin Hijriah Hijriah