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All Journal GUYUB: Journal of Community Engagement Mu'amalah : Jurnal Hukum Ekonomi Syariah Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Ecobankers : Journal of Economy and Banking Currency
Ahmad Munajim
Universitas Islam Bunga Bangsa Cirebon
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Analisis Strategi Pemasaran Online Dalam Peningkatan Penjualan Toko Hazza Colection Berdasarkan Persepektif Ekonomi Islam Nukhyi Fajarudin; Ahmad Munajim; Toto Sukarnoto
Ecopreneur : Journal of Sharia Economics Study Program Vol 4 No 2 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

The purpose of this study is to determine the marketing strategyimplemented by the HAZZA COLECTION ONLINE STORE in an effort advanced business development. As well as to know the strategy online marketing HAZZA COLECTION ONLINE STOREin review Islamic perspective. Researchers use a qualitative approach to the technique data collection in the form of in-depth interview guidelines and documentation. The analysis technique used is data reduction, presentation data and drawing conclusions. From the research results it can be concluded that The online marketing strategy used is concentrated marketing with marketing models through e-commerce and marketing using social media. The marketing strategy undertaken is to cooperate with Lazada to help offset promotional costs Review of Islamic business in online marketing that is done is good enough and in accordance with the characteristics of Shari'ah marketing. Principle and characteristics of sharia marketing strategies include: Theistic (Rabbaniyah), Ethical (Akhlakiyah), Realistic (Al-Waqiyyah), and Humanistic (Al-Insaniyyah).Keywords : Online Marketing Strategy, Business Development Abstrak Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran yang diterapkan oleh TOKO ONLINE HAZZA COLECTION dalam upaya pengembangan usaha yang lebih maju. Serta untuk mengetahui strategi pemasaran online TOKO ONLINE HAZZA COLECTIONdalam tinjauan perspektif islam. Peneliti menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa pedoman wawancara yang mendalam dan dokumentasi. Teknik analisa yang digunakan adalah mereduksi data, penyajian data dan penarikan kesimpulan. Dari hasil penelitian dapat disimpulkan bahwa strategi pemasaran online yang digunakan adalan concentrated marketing dengan model pemasaran melalui e-commerce dan pemasaran menggunakan sosial media. Strategi pemasaran yang dilakukan adalah dengan bekerjasama dengan Lazada untuk membantu meringankan biaya promosi Tinjauan bisnis islam dalam pemasaran secara online yang dilakukan sudah cukup baik dan sesuai dengan karakteristik pemasaran syari?ah. Prinsip dan karakteristik strategi pemasaran syariah meliputi : Theistis (Rabbaniyah), Etis (Akhlakiyah), Realistis (Al-Waqiyyah), dan Humanistis (Al-Insaniyyah). Kata Kunci : Strategi Pemasaran Online, Pengembangan Usaha
Perilaku Konsumen Analisa Deskriptif Pemilihan Tempat Belanja Konsumen Pedesaan Ela Erlinda; Cory Vidiati; Dini Selasi; Ahmad Munajim
Ecopreneur : Journal of Sharia Economics Study Program Vol 4 No 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstrak Tulisan ini bertujuan untuk menganalisa perilaku konsumen di pedesaan dalam memilih tempat belanja. Keputusan membeli merupakan suatu tindakan yang dilakukan oleh konsumen dalam memutuskan untuk membeli suatu produk atau jasa tertentu. Temuannya bahwa lokasi, harga, pemilihan, kenyamanan, layanan pelanggan, dan kebijakan pengembalian; selain itu terbatasnya penguasaan teknologi membuat konsumen sulit dalam penerimaan konsep e-commerce yang ditawarkan. Dengan menggunakan pendekatan kualitatif, sumber data primer dikumpulkan dari wawancara dan observasi; lokasi penelitian dilakukan di Toko Kelontong Novi-Ali Panguragan Cirebon; sumber data sekunder didapatkan dari artikel-artikel terkait penelitian. Kebaruan dari penelitian ini adalah adanya faktor psikologis berupa emosional antar warga desa dan budaya turun temurun. Keterbatasan penelitian ini dapat dilakukan melalui penelitian lanjutan untuk penelitian sejenis maupun pengembangannya. Kata Kunci: perilaku konsumen masyarakat pedesaan, pemilihan tempat belanja, Toko Kelontong Novi Ali Abstract This paper aims to analyze consumer behavior in rural areas in choosing a place to shop. Buying decision is an action taken by consumers in deciding to buy a particular product or service. His findings that location, price, selection, convenience, customer service, and return policy; in addition to the limited mastery of technology makes it difficult for consumers in the acceptance of e-commerce concepts offered. By using a qualitative approach, primary data sources were collected from interviews and observations; the location of the study was conducted at Novi-Ali Panguragan Cirebon grocery store; secondary data sources were obtained from research-related articles. The novelty of this study is the presence of psychological factors in the form of emotions between villagers and hereditary culture. Limitations of this research can be done through advanced research for similar research and development. Keywords: consumer behavior of rural communities, the selection of shopping, grocery stores Novi Ali
Analisis Strategi Penghimpunan Dana Zakat, Infaq Dan Shodaqoh Novita Novita; Ahmad Munajim; Toto Sukarnoto; Erin Rismaya; Mawar Jannati Al Fasir
Ecobankers : Journal of Economy and Banking Vol 4 No 1 (2023): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

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Abstract

Penelitian ini bertujuan untuk mengetahui strategi penghimpunan dana zakat, infaq dan shodaqoh di Laznas PPPA Daarul Qur’an Bandung. Metode yang dalam penelitian ini adalah menggunakan Metode penelitian kualitatif, dengan desain penelitian deskriptif, metode pengumpulan data yang digunakan dalam penelitian ini adalah menggunakan teknik interview atau wawancara dan observasi. Dari hasil penelitian diketauhi bahwa ada strategi yang diterapkan oleh Laznas PPPA Daarul Qur’an Bandung yaitu Menentukan tujuan besarnya nilai penghimpunan dana yang akan dicapai, Membuat rencana kegiatan dan program yang sedang berjalan, Membuat rencana anggaran kegiatan, Membuat kalender kegiatan kerja, Mengidentifikasi sumber-sumber pendanaan, sumber sumber pendanaan bisa berupa, Personal (Retail), UPZ, Zakat Perusahaan/CSR, dan Event Melakukan monitoring dan evaluasi secara rutin, terhadap apa yang telah dikerjakan dan besarnya. Untuk memperoleh dana zakat, infaq dan shodaqoh Laznas PPPA Daarul Qur’an, memiliki 2 strategi yaitu: 1) Secara Langsung (Offline) dengan melakukan, Tellefundraising, Kerjasama program, Fundraising EventMelakukan kejasama dengan lembaga dakwah, Membuka gerai layanan donasi, Membagikan brosur yang berisikan prograng-program yang dimilki oleh Laznas PPPA Daarul Qur’an). 2) Secara Tidak Langsung (Online) yaitu dengan Membuat website yang berisikan kegiatan, amal, penyaluran donasi, dan donasi online Memanfaatkan platform media sosial.
NAVIGATING THE INVESTMENT DILEMMA: BETWEEN SHARIA AND FRIENDSHIP TRENDS, CIREBON REGENCY EVIDENCE Aslam; Cory Vidiati; Dini Selasi; Ahmad Munajim
Mu’amalah: Jurnal Hukum Ekonomi Syariah Vol. 4 No. 1 (2025)
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/muamalah.v4i1.9843

Abstract

Departing from the current social/friendship trend, where psychologically there is a fear of being left behind by other friends who are hype or better known as the term FOMO for long-term investment decisions. Which may not be from the desire and mature consideration of a mature person. Likewise, a person's income can be one of the interests of investing by setting aside between 5-15% in any form according to their basic income.  It becomes interesting when discussed in fiqh. This paper describes the influence of income and social/friendship trends in investing in the study of fiqh muamalah. Using a mixed approach where primary data is analyzed quantitatively obtained from the population of Cirebon Regency, using a survey in the last 1 month. And secondary data was obtained from journal articles related to the material from the internet. Then the results were analyzed descriptively and concluded. It was found that income affects individual interest in investing in the capital market, in other ways the sphere of association / friendship is not very influential on the decision to invest in the capital market (H0 accepted). Whereas fiqh studies guide young investors to invest. The implication of this finding is for stakeholders to increase the contribution of the younger generation to invest through the capital market, not because of FOMO, but based on the consideration of financial data and facts.
STRATEGI PEDAGANG KAKI LIMA BERSERTIFIKASI HALAL DALAM MENCAPAI KELAYAKAN USAHA: ANALISIS EKONOMI ISLAMM DENGAN KUALITATIF DESKRIPTIF Nurul Hasanah; Cory Vidiati; Ahmad Munajim
Currency (Jurnal Ekonomi dan Perbankan Syariah) Vol. 5 No. 1 (2026): Currency (In Press)
Publisher : LP2M AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/currency.v5i1.2089

Abstract

Pedagang kaki lima (PKL) merupakan pelaku usaha sektor informal yang berkontribusi besar terhadap perekonomian masyarakat berpenghasilan menengah ke bawah, namun sering menghadapi tantangan dalam keberlangsungan usaha, kepercayaan konsumen, dan akses pasar yang lebih luas. Sertifikasi halal hadir sebagai instrumen strategis yang berpotensi meningkatkan daya saing dan keberlangsungan usaha PKL, terutama dalam masyarakat mayoritas Muslim di Indonesia. Penelitian ini bertujuan untuk menganalisis strategi pedagang kaki lima bersertifikasi halal dalam mencapai kelayakan usaha dari perspektif ekonomi Islam. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi terhadap pedagang kaki lima bersertifikasi halal, konsumen, dan pihak terkait. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan, dengan landasan prinsip ekonomi Islam seperti sidiq, amanah, istiqamah, dan maslahah. Hasil penelitian menunjukkan bahwa pedagang kaki lima bersertifikasi halal menerapkan strategi utama pada tiga aspek, yaitu produksi berbasis halal dan thayyib, pemasaran melalui label halal sebagai pembeda dan pembangun kepercayaan, serta manajemen bisnis yang berorientasi pada keadilan, barakah, dan keberlanjutan usaha. Sertifikasi halal terbukti meningkatkan pendapatan, memperluas pasar, memperkuat legitimasi usaha, serta meningkatkan loyalitas konsumen. Dalam perspektif ekonomi Islam, kelayakan usaha ditentukan bukan hanya dari sisi finansial, melainkan juga dari dimensi spiritual, sosial, dan etika yang membentuk konsep falah.
Strengthening Inclusive Businesses for Disability Communities: Digital Marketing and Legality of Red Ginger Powder Products Dini Selasi; Cory Vidiati; Ahmad Munajim; Fadli Firdaus Kanapi; Yayuk Sri Rahayu
GUYUB: Journal of Community Engagement Vol 7, No 1 (2026): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i1.14259

Abstract

 Limited access to marketing, business legality, and digital technology often hinders the economic participation of persons with disabilities, including the Village Disabled Community (KDD) in Lemahabang Village, Cirebon Regency, which produces red ginger powder drinks. This community service aims to strengthen the inclusive business capacity of KDD through digital marketing development and regulatory compliance in order to increase product credibility and market reach. The program applied the Asset-Based Community Development (ABCD) approach through asset identification, participatory discussions and training, asset-based program development, program implementation, and monitoring and evaluation. Data were collected through observation, interviews, documentation, and focus group discussions, validated using triangulation techniques, and analyzed using SWOT analysis. The results indicate measurable improvements in business capacity. First, KDD successfully obtained business legality through the Business Identification Number (NIB) and initiated the process of P-IRT and halal certification to ensure product safety and consumer trust. Second, digital marketing strategies were implemented through social media promotion and improved inclusive product packaging, enabling broader market exposure. Third, collaboration with community stakeholders strengthened social entrepreneurship values and expanded marketing networks. These achievements demonstrate that strengthening legality, digital marketing capacity, and community collaboration can enhance the economic participation and confidence of persons with disabilities while improving the sustainability of red ginger product businesses.
Co-Authors Aslam Cory Vidiati Cory Vidiati Dini Selasi Ela Erlinda Erin Rismaya Fadli Firdaus Kanapi Mawar Jannati Al Fasir Novita Novita Nukhyi Fajarudin Nurul Hasanah Toto Sukarnoto Yayuk Sri Rahayu