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All Journal Jurnal Asy-Syari'ah GUYUB: Journal of Community Engagement Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Indonesia Sosial Teknologi Mu'amalah : Jurnal Hukum Ekonomi Syariah Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Ecobankers : Journal of Economy and Banking Jurnal Pengabdian Nusantara Cirebon International Journal of Economics and Business J-Coop : Journal of Co-operative
Dini Selasi
Universitas Islam Bunga Bangsa Cirebon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Strategi Pemasaran Digital Sentra Batik Tulis di Desa Trusmi Plered Kota Cirebon Devi Yulia; Devi Ananda; Alvy Rifki Anggriana; Vani Fahesa; Dini Selasi
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 1 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i01.4395

Abstract

Penelitian ini bertujuan mengidentifikasi dan menganalisis strategi pemasaran digital yang diterapkan oleh sentra Batik Tulis di Desa Trusmi Plered, Cirebon. Dengan pendekatan marketing mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence), penelitian ini mengeksplorasi bagaimana elemen-elemen tersebut dapat dioptimalkan untuk meningkatkan daya saing dan keberlanjutan usaha batik tulis. Hasil penelitian menunjukkan bahwa produk berkualitas tinggi, harga yang sesuai dengan nilai seni, penjualan melalui saluran offline dan online, promosi aktif melalui media sosial dan pameran, serta peran penting pengrajin dalam pemasaran adalah faktor utama dalam strategi pemasaran yang efektif. Implementasi teknologi digital, peningkatan konten media sosial, perluasan pasar, pelatihan pengrajin, dan inovasi produk merupakan langkah-langkah kunci untuk mencapai keunggulan kompetitif. Temuan ini memberikan panduan praktis bagi pengrajin batik dan kontribusi akademis dalam studi pemasaran digital serta industri kreatif, dengan implikasi yang dapat diterapkan di sentra batik lainnya di Indonesia untuk mendukung UMKM dalam meningkatkan penjualan dan memperluas jangkauan pasar mereka.
Perilaku Konsumen Analisa Deskriptif Pemilihan Tempat Belanja Konsumen Pedesaan Ela Erlinda; Cory Vidiati; Dini Selasi; Ahmad Munajim
Ecopreneur : Journal of Sharia Economics Study Program Vol 4 No 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

Abstrak Tulisan ini bertujuan untuk menganalisa perilaku konsumen di pedesaan dalam memilih tempat belanja. Keputusan membeli merupakan suatu tindakan yang dilakukan oleh konsumen dalam memutuskan untuk membeli suatu produk atau jasa tertentu. Temuannya bahwa lokasi, harga, pemilihan, kenyamanan, layanan pelanggan, dan kebijakan pengembalian; selain itu terbatasnya penguasaan teknologi membuat konsumen sulit dalam penerimaan konsep e-commerce yang ditawarkan. Dengan menggunakan pendekatan kualitatif, sumber data primer dikumpulkan dari wawancara dan observasi; lokasi penelitian dilakukan di Toko Kelontong Novi-Ali Panguragan Cirebon; sumber data sekunder didapatkan dari artikel-artikel terkait penelitian. Kebaruan dari penelitian ini adalah adanya faktor psikologis berupa emosional antar warga desa dan budaya turun temurun. Keterbatasan penelitian ini dapat dilakukan melalui penelitian lanjutan untuk penelitian sejenis maupun pengembangannya. Kata Kunci: perilaku konsumen masyarakat pedesaan, pemilihan tempat belanja, Toko Kelontong Novi Ali Abstract This paper aims to analyze consumer behavior in rural areas in choosing a place to shop. Buying decision is an action taken by consumers in deciding to buy a particular product or service. His findings that location, price, selection, convenience, customer service, and return policy; in addition to the limited mastery of technology makes it difficult for consumers in the acceptance of e-commerce concepts offered. By using a qualitative approach, primary data sources were collected from interviews and observations; the location of the study was conducted at Novi-Ali Panguragan Cirebon grocery store; secondary data sources were obtained from research-related articles. The novelty of this study is the presence of psychological factors in the form of emotions between villagers and hereditary culture. Limitations of this research can be done through advanced research for similar research and development. Keywords: consumer behavior of rural communities, the selection of shopping, grocery stores Novi Ali
Pemetaan Penelitian Rasio Net Operating Margin (NOM) pada Perbankan Syariah: Studi Bibliometrik VOSviewer dan Literature Review Eka Wahyu Hestya Budianto; Nindi Dwi Tetria Dewi; Dini Selasi
Ecobankers : Journal of Economy and Banking Vol 4 No 2 (2023): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to determine the research mapping regarding the Net Operating Margin (NOM) ratio in Islamic Banking using a mix-method approach, namely the VOSviewer bibliometric study and literature review. Data analysis techniques include: (1) mapping the distribution of journal publications around the NOM ratio; (2) mapping the results of the VOSviewer bibliometric visualization around the NOM ratio based on the number of clusters and their items; and (3) mapping research topics around the NOM ratio using a literature review study. The results showed that: (1) based on the distribution of journal publications, there were 18 journal publications regarding the NOM ratio; (2) based on the mapping of the VOSviewer bibliometric study, the network visualization results around the NOM ratio are divided into 3 clusters and 58 topic items; (3) based on the mapping of literature review studies, there are 4 topics around the influence of the NOM ratio and 8 topics about the determinants of the NOM ratio. The implications and contributions of this research are to map research topics around NOM ratios in Islamic Banking which are often or rarely researched by researchers so that they can be a reference for subsequent researchers.
Analisis Laporan Keuangan Syariah dan Fungsinya dalam Perbankan Syariah Ahmad Fauzul Hakim Hasibuan; Nazuwani Putri Deli; Yosi Hudiya; Dini Selasi; Amelia Amelia
Ecobankers : Journal of Economy and Banking Vol 4 No 2 (2023): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

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Abstract

Abstak. Analisis laporan keuangan pada dasarnya bertujuan untuk mengevaluasi laporan keuangan suatu perusahaan dengan tujuan memperoleh pemahaman tentang kondisi dan kinerja keuangan perusahaan di masa yang akan datang. Analisis ini juga memberikan pertimbangan yang lebih detail bagi perusahaan, termasuk tingkat profitabilitas dan risiko yang terkait Metode Analisa Laporan Keuangan Syariah, Analisis rasio, rasio likuiditas, rasio solvabilitas, rasio profitabilitas. Rasio-rasio tersebut memberikan gambaran tentang tingkat profitabilitas perusahaan dan membantu dalam mengevaluasi kinerja keuangan secara keseluruhan. Analisis laporan keuangan bertujuan untuk melakukan beberapa hal, termasuk penyaringan informasi, pemahaman, peramalan, diagnosis, dan evaluasi keuangan perusahaan. Penyaringan informasi mengacu pada analisis yang dilakukan untuk mengungkap kondisi perusahaan secara tidak langsung melalui laporan keuangan. Pemahaman berarti memahami profil perusahaan beserta keadaan keuangannya dan hasil usahanya. Dalam hal ini, analisis laporan keuangan bertujuan untuk memperoleh pemahaman yang lebih dalam tentang perusahaan. Peramalan berarti analisis yang ditujukan untuk memperkirakan kondisi keuangan perusahaan di masa depan. Secara keseluruhan, analisis laporan keuangan pada perbankan syariah berperan penting dalam pemantauan kinerja keuangan, kepatuhan syariah, pengelolaan risiko, pengambilan keputusan strategis, dan komunikasi dengan stakeholder, yang semuanya mendukung keberhasilan dan pertumbuhan perbankan syariah. Kata Kunci: Analisa laporan keuangan syariah, perbankan syariah, tujuan analisa laporan
Analysis of Marketing Mix Strategy Mix on Sales in Batik Quu Ciwaringin Widya Widya; Haliza Amera; Dini Selasi
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1100

Abstract

The phenomenon of digitalisation has affected many aspects of daily life, including family and business life. Increased flexibility and adaptability are necessary for businesses to deal with constant change. The concept of the marketing mix (4Ps: Product, Price, Promotion, Distribution) has evolved into 7Ps with the addition of People, Process, and Physical Evidence. The batik industry, including QUU Ciwaringin Batik in Cirebon, West Java, has great potential to utilise digital marketing strategies to increase sales and consumer loyalty. This study aims to identify the most significant marketing factors in increasing batik sales. With a descriptive qualitative approach, data is collected through interviews, observation, and documentation. Results show that product quality and promotional strategies are the main factors affecting sales. Batik QUU Ciwaringin offers high-quality products with various types of fabrics, such as silk and cotton, as well as custom design services. Effective promotion through exhibitions, cooperation with hotels, and online marketing, despite the constraints in digital content management. Promotion through exhibitions and word-of-mouth is proven to increase visibility and sales. Thus, the implementation of the right 7P marketing mix strategy can support the growth and competitiveness of QUU Ciwaringin Batik in the Indonesian batik market, helping them face challenges and take advantage of opportunities in the digital era.
Analysis of Issues in Islamic Financial Literacy and Solutions to Increase Investment Interest Among the Younger Generation Nurul Khasanah; Mila Amelia; Dini Selasi
Jurnal Pengabdian Nusantara Vol. 4 No. 2 (2026): APRIL
Publisher : Konsorsium Nasional Pengelola Jurnal Pengabdian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpn.v4i2.129

Abstract

For This research analyzes the problem of low Sharia financial literacy among the youth and identifies solutions that can be applied to increase their investment interest in the Sharia capital market. Although Sharia investment is increasingly popular, youth participation is still constrained. OJK data (2022) shows that the national Sharia financial literacy rate is only around 9.14%, which is far below conventional literacy (49.68%), reflecting a gap in understanding among the productive age group. This study utilizes a literature study method by analyzing various secondary sources such as scientific journals and official documents. The main findings indicate that Sharia financial literacy has a positive and significant influence on the investment interest of the youth. A sound understanding of Sharia principles, such as the prohibition of riba (interest), gharar (excessive uncertainty), and maysir (speculation), as well as Sharia-compliant products (Sharia stocks, sukuk), shapes conviction, attitude, and investment decisions that align with religious values. To overcome the challenge of low literacy, a comprehensive and integrated strategy is required : (1) Systematic Education and Socialization of Sharia literacy through educational institutions and the utilization of digital media and gamification; (2) Development of Sharia Investment Products that are innovative, affordable, and user-friendly; (3) Mentoring and Coaching through investment communities ; and (4) Active Stakeholder Collaboration (government, financial institutions, academics). This research is expected to provide a practical contribution to the development of Sharia financial literacy and support the growth of the Sharia capital market in Indonesia.
NAVIGATING THE INVESTMENT DILEMMA: BETWEEN SHARIA AND FRIENDSHIP TRENDS, CIREBON REGENCY EVIDENCE Aslam; Cory Vidiati; Dini Selasi; Ahmad Munajim
Mu’amalah: Jurnal Hukum Ekonomi Syariah Vol. 4 No. 1 (2025)
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/muamalah.v4i1.9843

Abstract

Departing from the current social/friendship trend, where psychologically there is a fear of being left behind by other friends who are hype or better known as the term FOMO for long-term investment decisions. Which may not be from the desire and mature consideration of a mature person. Likewise, a person's income can be one of the interests of investing by setting aside between 5-15% in any form according to their basic income.  It becomes interesting when discussed in fiqh. This paper describes the influence of income and social/friendship trends in investing in the study of fiqh muamalah. Using a mixed approach where primary data is analyzed quantitatively obtained from the population of Cirebon Regency, using a survey in the last 1 month. And secondary data was obtained from journal articles related to the material from the internet. Then the results were analyzed descriptively and concluded. It was found that income affects individual interest in investing in the capital market, in other ways the sphere of association / friendship is not very influential on the decision to invest in the capital market (H0 accepted). Whereas fiqh studies guide young investors to invest. The implication of this finding is for stakeholders to increase the contribution of the younger generation to invest through the capital market, not because of FOMO, but based on the consideration of financial data and facts.
Strategies For Implementing The Mudharabah Agreement To Support Sharia-Based Financing For Smes In Cirebon Regency Mukhammad Gufron; Dini selasi; Imroatul Fatihah
Cirebon International Journal of Economics and Business Vol. 4 No. 1 (2026): April 2026 on progress
Publisher : Faculty of Islamic Economics and Business IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/cijeb.v4i1.148

Abstract

The mudharabah contract in sharia financing is the primary choice for supporting the development of the Micro, Small, and Medium Enterprises (MSMEs) sector, particularly for those seeking to avoid usury or interest inherent in the conventional banking system. In the mudharabah contract, the investor provides funds managed by the entrepreneur, and profits are shared based on the initial agreement, while losses are borne by the investor, unless the losses result from the negligence of the business manager. This study aims to analyze the implementation of the mudharabah contract in financing MSMEs in Cirebon Regency, assess the existing opportunities and challenges, and provide recommendations for development. Using a qualitative approach, in-depth interviews were conducted with MSME owners who have utilized the mudharabah contract as a source of financing. The results of the study indicate that the mudharabah contract has the potential to encourage the growth of MSMEs in Cirebon Regency, although challenges such as limited understanding, suboptimal management, and a lack of assistance from Islamic financial institutions remain obstacles
Strengthening Inclusive Businesses for Disability Communities: Digital Marketing and Legality of Red Ginger Powder Products Dini Selasi; Cory Vidiati; Ahmad Munajim; Fadli Firdaus Kanapi; Yayuk Sri Rahayu
GUYUB: Journal of Community Engagement Vol 7, No 1 (2026): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i1.14259

Abstract

 Limited access to marketing, business legality, and digital technology often hinders the economic participation of persons with disabilities, including the Village Disabled Community (KDD) in Lemahabang Village, Cirebon Regency, which produces red ginger powder drinks. This community service aims to strengthen the inclusive business capacity of KDD through digital marketing development and regulatory compliance in order to increase product credibility and market reach. The program applied the Asset-Based Community Development (ABCD) approach through asset identification, participatory discussions and training, asset-based program development, program implementation, and monitoring and evaluation. Data were collected through observation, interviews, documentation, and focus group discussions, validated using triangulation techniques, and analyzed using SWOT analysis. The results indicate measurable improvements in business capacity. First, KDD successfully obtained business legality through the Business Identification Number (NIB) and initiated the process of P-IRT and halal certification to ensure product safety and consumer trust. Second, digital marketing strategies were implemented through social media promotion and improved inclusive product packaging, enabling broader market exposure. Third, collaboration with community stakeholders strengthened social entrepreneurship values and expanded marketing networks. These achievements demonstrate that strengthening legality, digital marketing capacity, and community collaboration can enhance the economic participation and confidence of persons with disabilities while improving the sustainability of red ginger product businesses.
The Eco-Agriculture Pivoted on Maqāṣid Asy-Syarī’ah: A Qualitative Dynamic System Analysis for Food Security Cory Vidiati; Ahmad Hasan Ridwan; Lathifaturahmah; Dini Selasi; Heru Cahyano; Irfan Safrudin; Mualimin Mochammad Sahid
Asy-Syari'ah Vol. 27 No. 2 (2025): Asy-Syari'ah
Publisher : Faculty of Sharia and Law, Sunan Gunung Djati Islamic State University of Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/as.v27i2.38920

Abstract

This study aims to create a sustainable and innovative agricultural ecosystem by emphasising the importance of human effort in critically assessing and sustaining their lives amid unpredictable natural conditions. By employing a dynamic qualitative approach and developing a reproducible analysis model, we gathered primary data through observations and interviews in Sarwadadi Village, Talun, Cirebon, alongside secondary data from online research publications. The findings revealed strong collaboration among farmers, local government, academics, and agricultural experts; the potential for eco-friendly and productive land use; and the establishment of a conceptual model for the qualitative dynamics of environmental conservation (fiqh al-bī’ah), which includes system analysis, problem identification, and interventions aimed at achieving desired outcomes for the future of eco-agriculture. However, this study does have its limitations, notably the omission of Vensim model analysis, which requires quantitative data.
Co-Authors Ahmad Hasan Ridwan Ahmad Munajim Alvy Rifki Anggriana Amelia Amelia Aslam Cory Vidiati Cory Vidiati Devi Ananda Devi Yulia Eka Wahyu Hestya Budianto Ela Erlinda Fadli Firdaus Kanapi Haliza Amera Hasibuan, Ahmad Fauzul Hakim Heru Cahyano Imroatul Fatihah Irfan Safrudin Lathifaturahmah Mila Amelia Mualimin Mochammad Sahid Mukhammad Gufron Nazuwani Putri Deli Nindi Dwi Tetria Dewi Nurul Khasanah Vani Fahesa Widya Widya Wina Elatifania Yayuk Sri Rahayu Yosi Hudiya