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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Prima Abdika: Jurnal Pengabdian Masyarakat
Hilmy, Muhammad Reza
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STUDI KONSEPTUAL PERENCANAAN STRATEGI DAN MANAJEMEN RISIKO DALAM PENGEMBANGAN LABORATORIUM KLINIK COLOSTAT TEST Melissa, Melissa; Syah, Tantri Yanuar Rahmat; Hamdi, Edi; Hilmy, Muhammad Reza
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3178

Abstract

Introduction: The use of digital technology has transformed the way consumers select goods, particularly in the beauty industry. TikTok, along with the TikTok Shop feature, has become the primary channel for skincare brands to reach customers through content marketing, affiliate programs, customer reviews, and live streaming. The purpose of this study is to examine the impact of TikTok's content marketing, affiliate programs, and live streaming on consumers' purchasing decisions for skincare products. Methods: This research employs a quantitative approach, a type of research commonly referred to as a survey. Primary data were collected through a questionnaire distributed to students of the Sharia Economics Study Program at Annuqayah University, which was compiled based on research variable indicators. For this study, the probability sampling method was employed to select samples from a hundred respondents.Results: The influence of the three independent variables on the dependent variables was measured simultaneously and partially using multiple linear regression data analysis techniques. Islamic economics students at Annuqayah University have shown an increase in their interest in buying skincare products, thanks to the use of TikTok content affiliates, customer reviews, and live streaming. Additionally, buying interest is significantly influenced by these three independent variables acting simultaneously. Despite the simultaneous influences, the analysis revealed that all three variables collectively accounted for 54.3% of buying interest, while other factors contributed to the remaining 45.7%. Keywords: Colorectal Cancer, ColoSTAT, Rhythm Biosciences, Strategic Planning, Risk Management
Perencanaan Sumber Daya Manusia dan Manajemen Risiko PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Harahap, Sri Bintang Pamungkas; Negoro, Dimas Angga; Kustiawan, Unggul; Hilmy, Muhammad Reza
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6186

Abstract

This activity aims to analyze human resource planning and risk management at PT Nuno Care Post Partum Depression, a postpartum care center. Postpartum maternal health services require the support of competent, professional, and empathetic personnel, considering the physical and psychological vulnerability of patients. This PKM method involves mapping needs, training, mentoring, and workshops to prepare documents for the required HR planning. Human resource planning at PT Nuno Care is carried out through the stages of workforce needs analysis, competency-based recruitment and selection, continuous training and development, and employee retention strategies. Meanwhile, risk management includes identifying medical, operational, financial, and reputational risks; analyzing the level of probability and impact; and developing mitigation strategies such as implementing service SOPs, a workforce reserve system, emergency response training, and crisis communication protocols. The integration between human resource planning and risk management has been proven to be mutually reinforcing. Appropriate human resource planning helps minimize operational and medical risks, while the results of risk evaluations provide input for improving human resource strategies. Thus, PT Nuno Care is able to provide safe, comprehensive, and high-quality postpartum services, thereby increasing patient and family trust, while building the company's image as a professional and empathetic postpartum care center.
Co-Authors Edi Hamdi Harahap, Sri Bintang Pamungkas Kustiawan, Unggul Melissa Melissa Negoro, Dimas Angga Tantri Yanuar Rahmat Syah