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All Journal Jurnal Ilmiah Pengabdian Kepada Masyarakat
Wulan Siti Nurul
Politeknik Negeri Subang
Humanities Education Other

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PENDAMPINGAN UMKM TERDAMPAK COVID-19 DENGAN PEMANFAATAN TEKNOLOGI INFORMASI Dwi Vernanda; Nunu Nugraha Purnawan; Tri Herdiawan Apandi; Haryati Haryati; Rian Piarna; Mohammad Iqbal; Slamet Rahayu; Nurfitria Khoirunnisa; Wulan Siti Nurul
JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 1 No. 1 (2021): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.742 KB) | DOI: 10.55883/jipam.v1i1.20

Abstract

The use of digital media and information technology functioned an important role in the sustainability of micro, small and medium enterprises, especially during the Covid-19 pandemic. The survey results of 48 UMKM in Kabupaten Subang stated that they had utilized internet media such as promotions on Whatsapp, and Facebook. However, the business has not been comparable to sales before the pandemic. Some entrepreneurs also expressed a desire to sell products online, but limitations in knowledge and the lack of devices they currently have.  So there needs to be a workshops and assistance to several UMKM with four topics, that are marketing management, re-branding and updating product designs, the use of e-commerce,  and the use of financial management applications.  After the workshop,  it was continued with direct assistance by lecturers and several students to ensure that UMKM have utilized digital media and technology optimally. The last activity is monitoring and evaluation to see an increase in revenue after the use of digital media and technology
Co-Authors Dwi Vernanda Haryati Mohammad Iqbal Nunu Nugraha Purnawan Nurfitria Khoirunnisa Rian Piarna Slamet Rahayu Tri Herdiawan Apandi