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All Journal Journal of Communication Sciences (JCoS) BERNAS: Jurnal Pengabdian Kepada Masyarakat Bahtera Inovasi Room of Civil Society Development ASH-SHAHABAH : Jurnal Pengabdian Masyarakat Journal Social Engagement: Jurnal Pengabdian Masyarakat Room of Civil Social Development Journal Proxemics
Rahmah Fitriana
Universitas Islam Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Desain Produk, Citra Merek, Promosi Dan Kualitas Produk Terhadap Loyalitas Pelanggan Amdk Merek Sanford Fitriana, Rahmah; Iranita, Iranita; Jalal, Abdul
Bahtera Inovasi Vol 7 No 2 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v7i2.6617

Abstract

This study aims to explain Product Design, Brand Image, Promotion and Product Quality on Customer Loyalty of Sanford brand bottled water. The population in this study were 227,663 people in Tanjungpinang City. Sampling using techniques based on chance (incedental sampling). The sample in this study were people who happened to use Sanford brand bottled drinking water (AMDK) products, so that a research sample of 100 people was obtained. This type of research is quantitative research. Primary research data comes from questionnaires. The data collected and tested using Smart PLS 3.0 software. The results of the study found that product design has no effect on customer loyalty, brand image has no effect on customer loyalty, promotion has an effect and is significant on customer loyalty, product quality has an effect on customer loyalty. Based on the results of hypothesis testing, the influential and significant value is found in the promotion variable (X3) on customer loyalty (Y), obtained a t-statistic value of 8.108> t-table 1.66 and a p-value of 0.000 < a significance value of 0.05. Based on the results of the coefficient determination or goodness of fit (R2) test, a value of 0.688 (68.8%) is obtained. Indicates that this research model is strong because it is able to explain 68.8% of the overall research. While the remaining 31.2% is explained by other variables not examined in this study. 
Membangun Generasi Cerdas: Penguatan Literasi dan Kesadaran Nasional melalui Pengabdian Masyarakat Nahdiana, Nahdiana; Fitriana, Rahmah
Room of Civil Society Development Vol. 3 No. 5 (2024): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.413

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan tentang pentingnya wawasan kebangsaan dan keterampilan literasi di kalangan generasi muda. Penting bagi pemuda untuk memiliki wawasan kebangsaan guna menjaga identitas mereka sebagai warga negara Indonesia. Mengingat pesatnya perkembangan teknologi komunikasi dan informasi, mereka mudah terpapar budaya asing yang mungkin bertentangan dengan nilai-nilai Pancasila, UUD 1945, NKRI, dan Bhinneka Tunggal Ika. Dalam inisiatif ini, mitra kami adalah Satuan Komunikasi Daerah Divisi Infanteri 3/TNI AD Darpa Cakti Yudha di Gowa. Peserta terdiri dari 34 mahasiswa semester lima Program Studi Ilmu Komunikasi Universitas Islam Makassar dan sekitar 20 prajurit dari TNI AD. Divisi komunikasi TNI sering berinteraksi dengan masyarakat, menjadikannya mitra yang efektif dalam penyebaran informasi. Metode pengabdian masyarakat melibatkan penyuluhan tentang dua topik: pentingnya keterampilan literasi dan wawasan kebangsaan bagi pemuda. Hasil menunjukkan bahwa dari enam keterampilan literasi yang penting, membaca dan menulis adalah yang mendasar. Secara keseluruhan, kegiatan ini berhasil dilaksanakan, yang dibuktikan dengan kehadiran peserta dan partisipasi aktif dalam diskusi.
Co-Authors Andini Hamdi Fadhli, La Ode Muhammad Fadli Hukma, Anil Iranita, Iranita JALAL, ABDUL La Ode Rusadi Nahdiana Nahdiana Nahdiana, Nahdiana Pramudita Budi Rahayu Rahman, Nahdiana Regina Putri, Ulfa Sabaruddin Sabaruddin Sabaruddin Syam, Iqbal Ulfa Regina Putri WINDA Yusuf, Raidah Intizar