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Nanik Wahyuningtyas
Universitas Islam Malang
Economics, Econometrics & Finance

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Analisis Pengaruh Variasi Produk, Fasilitas Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen Mie Gacoan (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2019) Sahrizal Avan Malik; Muhammad Ridwan Basalamah; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract     This study aims to examine the effect of product variations, facilities, and service quality on repurchase intention among consumers of Gacoan noodles in Malang. This study uses a quantitative approach. The study uses primary data obtained by 90 respondents as a sample selected based on the purposive sampling method. The collected data were analyzed based on multiple linear regression analysis using SPSS. The results of this study indicate that product variations, facilities, and service quality have a significant effect simultaneously on repurchase intention. The product variety has a positive and significant influence on repurchase intention. Facilities and service quality have a positive and not significant effect on repurchase intention.     Keywords: Product Variation, Facilities, Service Quality, Repurchase Intention   
Pengaruh Customer Experience, Halal Awareness, Dan Customer Engagement Terhadap Customer Loyalty Melalui Customer Satisfaction: Studi Pada Konsumen Online Madu PT Kembang Joyo Sriwijaya Fawwaz Achmad Najib; Abdullah Syakur Novianto; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Customer Experience, Halal Awareness, and Customer Engagement on Customer Loyalty mediated by Customer Satisfaction among online consumers of PT Kembang Joyo Sriwijaya honey products. This research uses a quantitative approach with a purposive sampling technique involving 130 respondents who have purchased the product online. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results indicate that Customer Experience and Customer Engagement have a positive and significant effect on Customer Satisfaction and Customer Loyalty. However, Halal Awareness proved to have no significant effect on either satisfaction or loyalty, indicating that halal certification is considered a hygiene factor rather than a satisfier in this industry. Furthermore, Customer Satisfaction successfully mediates the relationship between Customer Engagement and Customer Loyalty, but fails to mediate the influence of Customer Experience and Halal Awareness. These findings suggest that to increase loyalty, the company should focus on building active engagement and ensuring a seamless customer experience, rather than solely relying on halal labeling. Keywords: Customer Experience, Halal Awareness, Customer Engagement, Customer Satisfaction, Customer Loyalty, PT Kembang Joyo Sriwijaya, SmartPLS, Honey.
Pengaruh Influencer Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Melalui Brand Awareness (Studi Konsumen Produk KAHF Melalui TikTok Shop Sebagai Media Pemasaran) Ikhwan Ikhwan; Siti Asiyah; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to examine the effect of influencer marketing and online customer reviews on purchasing decisions, with brand awareness functioning as an intervening variable. The study focuses on consumers of KAHF products purchased through TikTok Shop, particularly students from the Faculty of Economics and Business at Universitas Islam Malang. A quantitative research method with an explanatory research approach was applied in this study. The respondents were selected using a purposive sampling technique, resulting in 104 participants who had experience purchasing and providing reviews for KAHF products on TikTok Shop. Data collection was carried out through questionnaires, while data analysis employed the Partial Least Squares (PLS) method. The findings reveal that influencer marketing positively and significantly influences both purchasing decisions and brand awareness. Likewise, online customer reviews demonstrate a significant positive impact on purchase decisions as well as on brand awareness. In addition, brand awareness is proven to positively affect consumer purchasing decisions. Regarding the mediating role, brand awareness is found to mediate the influence of influencer marketing on purchasing decisions and the relationship between online customer reviews and purchasing decisions, although the magnitude of the mediation effects differs.These results imply that the optimization of influencer marketing initiatives and the enhancement of online customer review quality can strengthen brand awareness, which subsequently contributes to consumer purchasing behavior. Accordingly, companies, particularly KAHF, are encouraged to reinforce their digital marketing efforts by collaborating with trustworthy influencers and promoting genuine customer feedback in order to improve their competitive position on social commerce platforms such as TikTok Shop. Keyword: Influencer Marketing, Online Customer Review, Brand Awareness, Keputusan Pembelian.
Pengaruh Brand image, Shopping lifestyle, dan Live streaming Terhadap Impulse buying Pada Pengguna E-commerce Shopee Di Kalangan Mahasiswa Unisma Navisa Ambarwati; Budi Wahono; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the influence of Brand image, Shopping lifestyle, and live streaming on Impulse buying among Shopee e-commerce users among students at the Islamic University of Malang. This study employed a quantitative method with a Likert scale as the measurement tool. The research sample was selected using a purposive sampling technique, with 85 students as respondents. Primary data were collected through an online questionnaire distributed using Google Forms. Data testing was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and coefficient of determination tests using SPSS version 26 software. The results showed that Shopping lifestyle and Live streaming had a positive and significant effect on Impulsive Buying partially, while Brand image had no significant effect partially. Simultaneously, Brand image, Shopping lifestyle, and Live streaming influenced Impulsive Buying among Shopee e-commerce users among students at the Islamic University of Malang. Keywords: Brand Image, Shopping Lifestyle, Live Streaming, Impulse Buying.
Peran Hedonic Shopping Motivation Sebagai Mediasi dalam Hubungan Antara Visual Merchandising dan Fear of Missing Out (FoMO) terhadap Impulse Buying pada Pengguna E-commerce Shopee di Kecamatan Lowokwaru, Malang Resa Juniari; Rois Arifin; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Rapid growth of e-commerce, particularly Shopee platform, has intensified impulse buying behavior influenced by external and psychological factors such as visual merchandising also FoMO. Examine effects of visual merchandising also FoMO on impulse buying also hedonic shopping motivation, as well as mediating role of hedonic shopping motivation among Shopee users in Lowokwaru District, Malang. A quantitative survey method was employed using questionnaires distributed to 100 active Shopee users and analyzed using PLS-SEM. Results indicate that visual merchandising significantly affects impulse buying (O = 0.240; t = 1.965; p = 0.049) and hedonic shopping motivation (O = 0.305; t = 2.663; p = 0.008), but hedonic shopping motivation does not mediate its effect on impulse buying. FoMO shows strongest influence on impulse buying (O = 0.346; t = 3.032; p = 0.002) and hedonic shopping motivation (O = 0.468; t = 4.521; p = 0.000), mediating effect of hedonic motivation is not significant. Findings suggest that external stimuli play a more dominant role than internal motivation in driving impulse buying behavior in e-commerce settings. Keywords: Impulse Buying,Visual Merchandising, FoMO, Hedonic Shopping Motivation.
Pengaruh Product Quality, Price, Dan Promotion Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Konsumen Mie Cetar Di Malang. Adelia Dwi Wulandari; Eka Farida; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to investigate the impact of product quality, price, and promotion on customer loyalty through customer satisfaction among Mie Cetar consumers in Malang. A quantitative approach was employed using a survey method involving 110 respondents. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results indicate that product quality and promotion have a significant effect on customer loyalty, while price does not have a direct effect. Furthermore, product quality, price, and promotion significantly influence customer satisfaction. Customer satisfaction mediates the effect of product quality and price on customer loyalty, but does not mediate the effect of promotion on customer loyalty. These findings highlight the importance of maintaining product quality and appropriate pricing strategies to improve customer satisfaction and loyalty in the culinary MSME sector. Keywords: Product Quality, Price, Promotion, Customer Satisfaction, Customer Loyalty
Pengaruh Status Sosial, Keluarga, Situasi dan Kepecayaan Terhadap Keputusan Pembelian Jeruk di Desa Poncokusumo. Dhani Firmansyah; Mohammad Rizal; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effect of social status, family, situational factors, and trust on consumers’ purchasing decisions of oranges in Poncokusumo Village. A quantitative approach was applied using survey data collected from 95 respondents selected through purposive sampling. Data were analyzed using multiple linear regression. The results show that social status, family, situational factors, and trust simultaneously and partially have a significant influence on purchasing decisions. These findings indicate that purchasing decisions are influenced by both social and psychological factors, in addition to economic considerations. The study provides insights for local farmers and agribusiness actors to develop more effective marketing strategies for local orange products. Keywords: Social Status, Family, Situational Factors, Trust, Purchasing Decision.
Co-Authors Abdullah Syakur Novianto Adelia Dwi Wulandari Afita Puji Chrismawati Alfan Prakhas Pratama Amira Fajril Lutfiah Ananda Putri Suryaningtyas Basalamah, Muhammad Ridwan Bayu Wicaksono Budi Wahono Dhani Firmansyah Eka Farida Evita Maifani Fawwaz Achmad Najib Ikhwan Ikhwan Mas Ely Mauliyah Mohammad Rizal Navisa Ambarwati Resa Juniari Rois Arifin Ronny Malavia Mardani Sahrizal Avan Malik Siti Asiyah Sunaryo, Hadi Vilda Afifah Vira Naila Solikha Wisik Aulia Jannah