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All Journal Community Empowerment Jurnal Ekonomi Trisakti Journal of Innovation Research and Knowledge Media Ekonomi Media Bina Ilmiah Jurnal Pengabdian Pada Masyarakat eJEBA
Dian Octaviani
Universitas Trisakti
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Journal : Community Empowerment

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Assistance of the Tanah Abang Traders Association (HIPTA) in dealing with the Covid-19 Pandemic Ida Busnetty; Dian Octaviani; Husna Leila Yusran; Safnita Safnita
Community Empowerment Vol 6 No 10 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.22 KB) | DOI: 10.31603/ce.5598

Abstract

The prolonged crisis due to the Covid-19 pandemic that hit Indonesia had a significant impact on various sectors, including the goods and services trade sector. Traders in the wholesale center of textiles and textile products in Tanah Abang are one of the parties who really feel the impact. The declining purchasing power of the people coupled with the necessity to close shops during the Implementation of community activity restrictions led to a decrease in income, while the obligation to pay operational costs still had to be carried out. This forced quite a number of traders to decide to close their businesses. The purpose of this activity is to find the best solution for the business continuity of traders. The method used is the focus group discussion. The conclusion obtained is the need for the application of digital marketing at the Tanah Abang wholesale center. The steps that need to be taken are socializing about the importance of digital marketing, training on social media creation and creating a market place or website that provides marketing access for all traders.
Utilization of melinjo waste for product diversification to increase family income in Cigandeng Village, Pandeglang Regency Mohammad Ischak; Dian Octaviani; Mustamina Maulani; Rendi Amanda; Waldah Nurjamilah
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12233

Abstract

Increasing family income in rural areas heavily relies on the active role of housewives. In Cigandeng Village, Menes District, many housewives are engaged in melinjo cracker production but only receive limited daily wages. Waste from the melinjo cracker-making process, such as the shells (inner skin) and outer skin, holds significant potential to be processed into high-value food products. This Community Service Program (PkM) aims to empower housewives by increasing family income through the diversification of products based on melinjo waste. The methods employed include participatory training involving experts to develop recipes and production techniques for melinjo waste-based food products. The training outcomes demonstrated improved participant skills in producing various processed products, such as dodol, kembang goyang, lidah kucing, semprong cookies, brownies, and putri salju cookies. These products have started to be commercialized by some training participants, contributing significantly to family income. This program not only encourages product diversification but also reduces waste, creating added value for the community.
Co-Authors Ahmad Revo Ganani Angga Prasetya Bagas Satrio Wibisono Debbie Aryani Tribudhi Dida Nurhaida Dini Hariyanti Fatik Rahayu Fitri Nurhasna Amalia Ida Busnetty Mohammad Ischak Mona Adriana Patriyasa Muhammad Rizki Muhammad Rizki Mustamina Maulani Mutia Nursyahbani Anwar Mutia Nursyahbani Anwar Naufaliztya Aulia Tsandra Rendi Amanda Ridwan Pandu Sunaryo Rustam, Rinaldi Safnita Safnita Santosa, Wahyuningsih Slamet Wiyono Soeharjoto, Soeharjoto Sofie Syafri Mandai Syafri Syafri Waldah Nurjamilah Yusran, Husna Leila