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Dian Octaviani
Universitas Trisakti
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DIGITAL MARKETING & BUSINESS OF E-COMMERCE ON PANDEMIC COVID19 Muhammad Rizki; Dian Octaviani
Jurnal Ekonomi Trisakti Vol. 2 No. 1 (2022): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.127 KB) | DOI: 10.25105/jet.v2i1.13559

Abstract

The aim of this paper is to examine the solutions adopted by MSMEs to survive and recover from the Covid19 pandemic crisis. The study's focus is on 37 thousand MSMEs that have been directly impacted by the pandemic. Literature was used as a method. According to this study, customers practically forget about a brand during a pandemic, but that brand awareness will be restored through digital advertising. The expansion of online customers is no longer being driven by the millennial generation. Some SMEs have gone out of business. But there aren't many who climb and then expand. MSMEs alter their manufacturing processes by lowering the amount of goods produced while also innovating to improve their competitiveness. On the other hand, digital marketing has been used extensively to raise client awareness. Marketplaces, as an e-commerce manifestation, are employed as a kind of innovation or change in sales tactics.
Assistance of the Tanah Abang Traders Association (HIPTA) in dealing with the Covid-19 Pandemic Ida Busnetty; Dian Octaviani; Husna Leila Yusran; Safnita Safnita
Community Empowerment Vol 6 No 10 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.22 KB) | DOI: 10.31603/ce.5598

Abstract

The prolonged crisis due to the Covid-19 pandemic that hit Indonesia had a significant impact on various sectors, including the goods and services trade sector. Traders in the wholesale center of textiles and textile products in Tanah Abang are one of the parties who really feel the impact. The declining purchasing power of the people coupled with the necessity to close shops during the Implementation of community activity restrictions led to a decrease in income, while the obligation to pay operational costs still had to be carried out. This forced quite a number of traders to decide to close their businesses. The purpose of this activity is to find the best solution for the business continuity of traders. The method used is the focus group discussion. The conclusion obtained is the need for the application of digital marketing at the Tanah Abang wholesale center. The steps that need to be taken are socializing about the importance of digital marketing, training on social media creation and creating a market place or website that provides marketing access for all traders.
INDIKATOR KINERJA TUGAS POKOK DAN FUNGSI KETUA DAN SEKRETARIS PROGRAM STUDI DI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRISAKTI Soeharjoto; Fatik Rahayu; Dian Octaviani; Wahyuningsih Santosa; Sofie; Slamet Wiyono
Journal of Innovation Research and Knowledge Vol. 1 No. 7: Desember 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.133 KB)

Abstract

Perguruan Tinggi merupakan organisasi yang bergerak pada bidang pendidikan dan memiliki amanat untuk menghasilkan lulusan yang sesuai dengan kebutuhan pasar. Namun, adanya Pandemi COVID-19 mempercepat pelaksanaan era revolusi industri 4.0, sehingga terjadi perubahan besar terhadap kebutuhan dari kemampuan peserta didik. Untuk itu, ketua dan sekretaris program studi dalam kepemimpinannya dibutuhkan kinerja yang baik. Program studi agar dapat merealisasi keberhasilannya, diperlukan penilaian terhadap kinerja dari ketua dan sekretaris program studinya. Penelitian ini bertujuan untuk menentukan indikator kinerja tugas pokok dan fungsi dari ketua dan sekretaris program studi. Metode yang digunakan pendekatan kualitatif. Adapun hasil yang diperoleh dalam penentuan indikatornya dengan memasukan seluruh aktivitas dariTri Daharma Pendidikan Tinggi yang berupa pendidikan dan pengajaran, penelitian, dan pengabdian kepada masyarakat. Keberhasilan pelaksanaan dari programnya, juga melibatkan seluruh unsur sivitas akademika, alumni, dan perusahaan pengguna jasa lulusannya. Pada era digital, telah membawa perubahan yang pesat pada kehidupan manusia, sehingga ketua dan sekretaris program studi perlu mengikuti perkembangan zaman, memiliki jaringan yang kuat, dan strategi yang jitu agar seluruh tugas dan fungsi yang diberikan kepadanya dapat memenuhi kriteria guna mencapai tujuan organisasi.
ANALISIS PENGARUH VARIABEL MAKROEKONOMI TERHADAP INDEKS HARGA SAHAM PROPERTI DAN KEUANGAN DI INDONESIA Bagas Satrio Wibisono; Dian Octaviani R
Media Ekonomi Vol. 25 No. 2 (2017): Oktober
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.426 KB) | DOI: 10.25105/me.v25i2.5000

Abstract

This research discusses the influence of macroeconomic variables on Property Stock Price Index (IHSProp) and Finance Stock Price Index (IHSKeu). Quantitative research analising an impact of independent variables such as BI rate, Inflation, Money Supply (M2), Exchange Rate (Rp/USD) on dependent variables which are IHSProp and IHSKeu. The data used is monthly data start from 2008: 1 until 2015: 12. The method used in this thesis is Error Correction Model (ECM). The results showed that four macroeconomic variables globally have significant impact on IHSProp and IHSKeu in either short~ and long term. In the short term BI rate significantly influences IHSKeu while exchange rate significantly influences IHSProp and IHSKeu. In the long term, Commodity inflation significantly influences IHSProp. Money Supply significantly influences on IHSProp and IHSKeu. Exchange rate significantly influences on IHSProp and IHSKeu.
DETERMINASI RETURN ON ASSETS PADA BANK UMUM DI INDONESIA Dini Hariyanti; Soeharjoto Soeharjoto; Debbie Aryani Tribudhi; Mona Adriana; Dian Octaviani; Rinaldi Rustam
Media Bina Ilmiah Vol. 17 No. 4: Nopember 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.679 KB)

Abstract

Bank dalam operasionalnya berupaya untuk memperoleh keuntungan guna menutupi biaya dan pengembangan usahanya. Namun, aktivitas yang dilakukannya bergantung pada faktor internal dan eksternal bank. Penelitian ini, bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keuntungan bank umum di Indonesia. Data yang digunakan time series, dalam bentuk bulanan selama 2019-2021, dengan menggunakan metode regersi pendekatan Error Correction Model. Keuntungan bank di proxy dengan Return on Assets sebagai variabel terikat, dengan Beban Operasional terhadap Pendapatan Operasionalnya, Loan to Deposit Ratio, Capital Adequacy Ratio, dan COVID-19 sebagai variabel bebasnya. Adapun hasilnya, untuk jangka panjang Beban Operasional terhadap Pendapatan Operasional dan COVID-19 berpengaruh negatif dan signifikan terhadap Return on Assets, sedangkan Loan to Deposit Ratio dan Capital Adequacy Ratio tidak berpengaruh terhadap Return on Assets. Namun, dalam jangka pendek hanya Loan to Deposit Ratio yang berpengaruh positif dan signifikan terhadap Return on Assets, tetapi Beban Operasional terhadap Pendapatan Operasional, Capital Adequacy Ratio, dan COVID-19 tidak berpengaruh terhadap Return on Assets. Untuk itu, bank perlu meningkatkan efisensinya dalam jangka pendek dan likuiditas dalam jangka panjang, dengan menggunakan teknologi digital, dan tetap mematuhi ketentuan Basel III
Pemberdayaan Potensi Desa Nelayan Sidamukti di Kabupaten Pandeglang melalui Pembuatan Kafe Kontainer Dida Nurhaida; Ida Busnetty; Dian Octaviani; Fitri Nurhasna Amalia; Angga Prasetya
Jurnal Pengabdian Pada Masyarakat Vol 8 No 1 (2023): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.371 KB) | DOI: 10.30653/jppm.v8i1.307

Abstract

Desa Sidamukti, merupakan salah satu desa di Kecamatan Sukaresmi, Kabupaten Pandeglang, Provinsi Banten. Mayoritas penduduk bekerja sebagai Petani (33%) dan Nelayan (31%). Masalah utama yang dihadapi nelayan adalah banjir rob dan kemiskinan turun-temurun. Hal itu terjadi karena dalam setahun mereka hanya bisa melaut selama empat sampai enam bulan akibat angin barat dan gelombang yang tingginya mencapai hingga sepuluh meter. Saat musim angin topan mereka tidak memiliki mata pencaharian dan membiayai hidupnya dari pinjaman kepada tengkulak dengan bunga yang tinggi. Akibat utang ini, hasil tangkapan ikan harus dijual kepada tengkulak dengan harga murah. Hal ini menyebabkan pendapatan nelayan menjadi rendah, ditambah dengan kenaikan harga solar. Tim pengabdian mencoba memberikan solusi melalui penyuluhan tentang akses dan sumber permodalan selain tengkulak, serta pendampingan dalam pengelolaan lingkungan dengan membangun kafe kontainer yaitu “Cafe Desa Nelayan”. Hasil kegiatan ini berdampak pada peningkatan taraf hidup nelayan. Selain menambah pemahaman akan sumber modal yang lebih aman, mereka memiliki mata pencaharian lain ketika tidak bisa melaut. Hasil tangkapan bisa dijual dengan harga lebih tinggi dari harga tengkulak. Sidamukti Village, is one of the villages in Sukaresmi District, Pandeglang Regency, Banten Province. The majority of the population work as Farmers (33%) and Fishermen (31%). The main problems faced by fishermen are tidal flooding and hereditary poverty. This happens because in a year they can only go to sea for four to six months due to westerly winds and waves that reach up to ten meters in height. During the hurricane season they did not have a livelihood and financed their lives from loans to middlemen with high interest rates. As a result of this debt, fish catches must be sold to middlemen at low prices. This causes fishermen's income to be low, coupled with the increase in diesel prices. The community service team tried to provide a solution through counselling about access and sources of capital other than middlemen, and assisting in environmental management by building a container cafe namely "Cafe Desa Nelayan". These activities have an impact on improving the living standards of fishermen. In addition to increasing understanding of safer sources of capital, they have other livelihoods when unable to go to sea. The catch can be sold at a higher price than the price of middlemen.
DETERMINASI VARIABEL MAKROEKONOMI TERHADAP IHSG Ahmad Revo Ganani; Syafri Mandai; Dian Octaviani
Jurnal Ekonomi Trisakti Vol. 3 No. 1 (2023): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i1.15384

Abstract

Penelitan ini bertujuan untuk mengetahui pengaruh Inflasi, BI7DRR, Indeks LQ45, Harga Emas, dan Neraca Perdagangan terhadap Indeks Harga Saham Gabungan (IHSG). Penelitian ini dilakukan dengan mengakses website bi.go.id dan www.idx.co.id. Untuk data IHSG, Indeks LQ45 diambil dengan mengakses www.idx.co.id dan untuk data Inflasi, BI7DRR diakses melalui website bi.go.id. Untuk data Neraca Perdagangan diakses melalui website bps.go.id. Dan untuk data Harga Emas di ambil dengan mengakses website harga-emas.org. Penelitian ini menggunakan analisis data time series menggunakan metode PAM (Partial Adjusment Model) untuk dapat mengetahui pengaruh variabel independen terhadap variabel dependen. Penelitian ini di olah menggunakan software analisis E-views 12. Penelitian ini memiliki sample sebanyak 44 sampel dan periode yang dimulai dari bulan Januari 2019 hingga Agustus 2022. Hasil penelitian ini menunjukan bahwa variabel BI7DRR berpengaruh negatif signifikan terhadap IHSG dan LQ45 berpengaruh positif signifikan terhadap IHSG. Sedangkan, variabel Inflasi, Neraca Perdagangan, dan Harga Emas tidak berpengaruh terhadap IHSG.
IMPACT OF HOTEL, RESTAURANT AND ENTERTAINMENT TAXES ON LOCAL OWN REVENUE IN WEST JAVA Mutia Nursyahbani Anwar; Dian Octaviani
Jurnal Ekonomi Trisakti Vol. 2 No. 1 (2022): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.411 KB) | DOI: 10.25105/jet.v2i1.13560

Abstract

This Study aims to analyze the effect of hotel tax, restaurant tax and entertainment tax on local own revenue. This study uses data sourced from the Directorate General of Fiscal Balance (DJPK) with secondary data from 2016-2019. The analytical method used is the panel data regression method with the help of the eveiws 9 application. The results of this study show that hotel tax, restaurant tax, and entertainment tax individually and jointly have a positive and significant effect on local own revenue.
DIGITAL MARKETING & BUSINESS OF E-COMMERCE ON PANDEMIC COVID19 Muhammad Rizki; Dian Octaviani
Jurnal Ekonomi Trisakti Vol. 2 No. 1 (2022): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v2i1.13559

Abstract

The aim of this paper is to examine the solutions adopted by MSMEs to survive and recover from the Covid19 pandemic crisis. The study's focus is on 37 thousand MSMEs that have been directly impacted by the pandemic. Literature was used as a method. According to this study, customers practically forget about a brand during a pandemic, but that brand awareness will be restored through digital advertising. The expansion of online customers is no longer being driven by the millennial generation. Some SMEs have gone out of business. But there aren't many who climb and then expand. MSMEs alter their manufacturing processes by lowering the amount of goods produced while also innovating to improve their competitiveness. On the other hand, digital marketing has been used extensively to raise client awareness. Marketplaces, as an e-commerce manifestation, are employed as a kind of innovation or change in sales tactics.
IMPACT OF HOTEL, RESTAURANT AND ENTERTAINMENT TAXES ON LOCAL OWN REVENUE IN WEST JAVA Mutia Nursyahbani Anwar; Dian Octaviani
Jurnal Ekonomi Trisakti Vol. 2 No. 1 (2022): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v2i1.13560

Abstract

This Study aims to analyze the effect of hotel tax, restaurant tax and entertainment tax on local own revenue. This study uses data sourced from the Directorate General of Fiscal Balance (DJPK) with secondary data from 2016-2019. The analytical method used is the panel data regression method with the help of the eveiws 9 application. The results of this study show that hotel tax, restaurant tax, and entertainment tax individually and jointly have a positive and significant effect on local own revenue.
Co-Authors Ahmad Revo Ganani Angga Prasetya Bagas Satrio Wibisono Debbie Aryani Tribudhi Dida Nurhaida Dini Hariyanti Fatik Rahayu Fitri Nurhasna Amalia Ida Busnetty Mohammad Ischak Mona Adriana Patriyasa Muhammad Rizki Muhammad Rizki Mustamina Maulani Mutia Nursyahbani Anwar Mutia Nursyahbani Anwar Naufaliztya Aulia Tsandra Rendi Amanda Ridwan Pandu Sunaryo Rustam, Rinaldi Safnita Safnita Santosa, Wahyuningsih Slamet Wiyono Soeharjoto, Soeharjoto Sofie Syafri Mandai Syafri Syafri Waldah Nurjamilah Yusran, Husna Leila