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PENGARUH EFEKTIVITAS IKLAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA MINAT BELI SAMPO PANTENE (Studi pada Mahasiswi Fakultas Ekonomika dan Bisnis Universitas Diponegoro) Haerani, Yeni; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.359 KB)

Abstract

Pantene is a famous brand shampoo of   PT. Protect Gamble. Pantene is the market leader of category shampoo during the past four years. However, Pantene shampoo decreased brand value, which means a decline in the performance of the brand. It is characterized by the decrease TOM Brand, TOM Advertising and Brand Share. Pantene as a market leader need to be careful because it can lower the buying interest Pantene shampoo.This study aims to determine the effect of the effectiveness of advertising on brand image as well as its impact on buying interest Pantene shampoo. This study uses five variables: the celebrity endorser, the appeal of advertising, advertising effectiveness, brand image and purchase interest. Research hypothesis testing using the data of 200 respondents.The analysis technique used in this research is Structural Equation Model (SEM) of 21.0 AMOS program.Research shows that in order to increase interest in buying Pantene shampoo can through 4 process. However, the most influential of the increased interest in buying shampoo Pantene is the appeal of advertising that influence the effectiveness of advertising as a determinant of success in increasing buying interest.
EFEKTIFITAS PROSES PENYARINGAN AIR MINUM PABRIK X SERANG BANTEN TERHADAP MIKROBA SERTA LOGAM BESI DAN MANGAN Hermawan, Hermawan; Haerani, Yeni
JURNAL PENDIDIKAN DAN SAINS Vol 2 No 2 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

Telah dilakukan penelitian mengenai kualitas mikrobiologi air minum di salah satu pabrik Serang, Banten. Sampel air diperoleh dari 7 alat sterilisasi utama pabrik diantaranya reservoar, tank I, sand filter, carbon filter, filter I, filter II dan tank II. Penelitian kualitas air minum yang dilakukan meliputi uji fisika meliputi warna, bau dan rasa sedangkan kimia yaitu logam besi (Fe) dan mangan (Mn), isolasi mikroorganisme dengan menggunakan uji most probable number (MPN) dan dengan menggunakan total plate count (TPC). Untuk mengumpulkan informasi mengenai sumber air dan efektifitas proses penyaringan pada alat utama Pabrik X Serang Banten, sanitasi dan lainnya dilakukan pengamatan lebih lanjut terhadap proses penyaringan air minum sampai tahap terakhir. Sumber air yang digunakan sebagai bahan utama air minum diambil dari air sumber Cirahab yang berasal dari Gunung Karang, Serang, Banten. Dari hasil penelitian yang dilakukan di Laboratorium utama pabrik diketahui beberapa sampel air minum yang berasal dari alat penyaringan diantaranya reservoar, tank I, sand filter, carbon filter dan pre filter masih terdapat mikroba berupa kapang yaitu jenis aspergillus niger sebanyak 28 koloni pada keseluruhan penyaringan air minum, sedangkan bakteri E. coli dan coliform tidak terdapat sama sekali pada sampel air. Berdasarkan hasil tersebut sampel air minum pabrik Serang, Banten masih layak dikonsumsi karena kapang yang terdapat di dalam sampel tersebut tidak terlalu berbahaya dan masih ada tahapan sterilisasi selanjutnya (berdasarkan Kepmenkes No. 492/IV/2010 yaitu kandungan bakteri 0 sel/ml.)
Studi Keragaman Jenis Hewan Invertebrata di Kawasan Curug Goong Kecamatan Padarincang Kabupaten Serang Banten Haerani, Yeni; Hermawan, Hermawan; Haniyah, Putri Nur; Ramdani, Resa Mohamad
Jurnal Kajian Pendidikan IPA Vol 3 No 2 (2023): Jurnal Kajian Pendidikan IPA
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkpi.v3i2.42788

Abstract

Research conducted in the Curug Goong area is a study with exploratory descriptive methods, research conducted also obtained a variety of phyla including annelid, mollusca and arthropod phyla from these phyla also get various types of animals including earthworms and leeches of annelid phyla, poison snails, river snails, gold snails including mollusca phylum and the last phylum arthropods are dragonflies, black ants, red ants, grasshoppers, butterflies, millipedes, scorpions, spiders, shrimp and river crabs. The total calculation of the diversity index or (H') is 2,507, the value is also included in the “Medium” category. The medium category is included in the condition of evenly distributed. Keywords: Diversity, Invertebrates, Curug Goong
Keanekaragaman Hewan Vertebrata Di Kawasan Cirahab Desa Curuggoong Kecamatan Padarincang Kabupaten Serang-Banten Hermawan, Hermawan; Haerani, Yeni; Handayani, Wulan Sari; Hanifah Eka , Hanifah Eka
Jurnal Kajian Pendidikan IPA Vol 3 No 1 (2023): Jurnal Kajian Pendidikan IPA
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkpi.v3i1.42789

Abstract

Penelitian ini dilaksanakan di Kawasan Cirahab sumber dengan penelitian vertebrata sebagai hewan yang diteliti. Adapun verterbrata yang dihasilkan dari penelitian ini yaitu dari ordo pisces, reptile, amfhibi, aves dan mamalia. Selain itu juga hewan vertebrata yang diperoleh jumlah keseluruhannya yaitu 166 individu dari masing-masing ordo yang diperoleh di Kawasan cirahab sumber. Vertebrata yang diperoleh dari ordo pisces berjumlah 57 ekor dari jenis ikan lele, nila, mas dan ikan wader. Sedangkan pada ordo amfibi berjumlah 10, reptile berjumlah 8 ekor, aves berjumlah 50 ekor dan mamalia 51. Adapun hasil perhitungan Indeks Keragamannya mendapatkan hasil 2.59, hasil ini apabila dikategorikan menunjukan pada kategori “Sedang”.
Dampak Pengunjung dan Limbah Domestik Terhadap Kualitas Air Serta Ekosistem Ikan di Perairan Sumber Air Cirahab Hermawan, Hermawan; Haerani, Yeni; Nuraisyah, Rina; Saudi, Saudi
Jurnal Kajian Pendidikan IPA Vol 3 No 2 (2023): Jurnal Kajian Pendidikan IPA
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkpi.v3i2.42790

Abstract

Detergent is a product that has a function as a dirt remover on clothes when washing, detergent is disposed of excessively in waters it will have a negative impact on aquatic biota, such as fish, aquatic plants, or organisms that live in water, besides that it will also reduce O2 levels in water, damage organs in fish and death in fish due to detergent pollution. The more the level of detergent pollution in the water, the more severe the death of aquatic biota will be, and vice versa, the lower the level of pollution, the better the life of aquatic biota there. Pollution is also one of the disturbers in the respiration process in the ecosystem so that the ecosystem will be disturbed by the amount of pollution from tourists and the domestic wastes they carry. This research was conducted with qualitative research using observation / observation methods and experiments on measuring the level of detergent in these waters.T he parameters seen from this study are water temperature, water pH, chemical content in water and fish in Cirahab waters. The results showed that the concentration of detergent was very high, garbage from plastic, bottles and food scraps from visitors scattered around Cirahab waters. Judging from this, the aquatic ecosystem will be disturbed and will threaten the survival of aquatic biota including fish. Fish will experience respiratory problems, namely in the gills, gills will experience damage and even mass death in the fish ecosystem in Cirahab waters. Keywords: Visitors, Domestic Waste, Fish Ecosystems
Melestarikan keanekaragaman hayati melalui proses pembelajaran di kelas dan penugasan Rachmawati, Rizqi Nur; Hermawan, Hermawan; Haerani, Yeni; Wijaya, Devi Intan; Ningsih, Siti Nurastia
Jurnal Kajian Pendidikan IPA Vol 4 No 2 (2024): Jurnal Kajian Pendidikan IPA
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkpi.v4i2.42791

Abstract

Indonesia is a very large country consisting of large islands which certainly have abundant diversity. Indonesia is known as mega-biodiversity which has a very large number of flora and fauna known to be second in the world after Brazil. Biodiversity also has many benefits for humans, especially in wood plants, including as materials in making house buildings, firewood or other human needs, these plants should also be preserved and preserved for the survival of humans when they need it, besides that, this study aims to foster attitudes in preserving and maintaining biodiversity in students as the next generation of educators through the learning process outside the classroom or in the surrounding environment by giving challenging tasks to students. The subject of this research is the biology study program students in the biodiversity course with a total of 30 students. The type of research used is PTK (class action research) which is carried out with 2 cycles, cycle I and cycle II, with this research approach is a qualitative descriptive approach. Data analysis was carried out by triangulating data and using percentages and observations on student attitudes using a Likert scale, observation sheets and field notes as well as other documentation such as photos and supporting images in the research. The results of the research are that there is an increase in student attitudes at the implementation of cycle I, at the end of cycle I and at the end of cycle II, besides that there is an increase in student understanding after cycle II is implemented. It is hoped that teachers or lecturers in teaching, can apply the learning process outside the classroom and provide challenging tasks for students or students so that the teaching and learning process inside and outside the classroom feels more fun and challenged. Keywords: Biodiversity, Learning Process, Assignment
Enhancing Local Tax Governance through Regulatory Impact Assessment (RIA): A Study on Edible Bird’s Nest Tax Regulation in Kolaka Regency, Indonesia Hidayat , Rahmad; Sari, Patma; Awal Sakti, La ode; Rosnida, Rosnida; Irabiah, Irabiah; Haerani, Yeni; Lisma, Lisma
Al-Adalah: Jurnal Hukum dan Politik Islam Vol.10 No.2 (2025)
Publisher : Program Studi Hukum Tata Negara, Fakultas Syariah dan Hukum Islam IAIN Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ajmpi.v10i2.9806

Abstract

This study examines the application of the Regulatory Impact Assessment (RIA) methodology in the formulation of local tax regulations, using the edible bird’s nest (EBN) tax policy in Kolaka Regency, Indonesia, as a case study. Despite the region’s significant fiscal potential from EBN, the 2024 Regional Regulation on EBN taxation was enacted without a formal impact assessment, resulting in policy shortcomings such as low compliance, weak stakeholder engagement, and minimal revenue realization. Employing a normative-empirical legal research method, this study integrates statutory analysis with qualitative data collected through interviews with government officials, parliamentarians, and EBN producers. Findings reveal a mismatch between the legal design and the socio-economic realities on the ground, underscoring the absence of behavioral insights, participatory mechanisms, and implementation planning. The study argues that institutionalizing RIA in subnational governance can enhance regulatory legitimacy, transparency, and policy effectiveness, particularly in resource-based rural economies. It concludes by recommending the adoption of RIA as a standard practice in regional tax lawmaking, supported by capacity-building and inclusive stakeholder processe.
Legal Review of the Implementation of Land Redistribution as Land Reform Object in Kolaka Regency: Tinjauan Yuridis Pelaksanaan Redistribusi Tanah Objek Landreform di Kabupaten Kolaka Amalia, Ismi; Haerani, Yeni; Rosnida; Sakti, La Ode Awal
Sangia Nibandera Law Research Vol. 1 No. 2 (2024): Various Law Enforcement Issues
Publisher : Universitas Sembilanbelas November Kolaka

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Abstract

This study describes the criteria for land reform land objects and the implementation of land redistribution for land reform objects in Kolaka Regency. The purpose of the study is to determine the criteria for land reform land objects and the implementation of land redistribution for land reform objects in Kolaka Regency. The method used in this study is normative-empirical research, namely research that combines normative legal approaches with the addition of various empirical elements. The results of the study indicate that the criteria for land reform land objects in Kolaka Regency are agricultural land, non-agricultural land (originating from the release of forest areas/reduction of rights), ex-HGU land whose rights have ended, more specifically that the criteria for land reform land objects in Kolaka Regency are dryland agricultural land which is a source of livelihood for the local community. The implementation of land redistribution for land reform objects in Kolaka Regency, in general, is: a. preparation and planning, aimed at knowing the potential, problems and needs of land recipients through social mapping of economic resources available and accessible to land recipients; b. conducting outreach that includes the formation of effective organizations, the availability of economic resources, and assistance mechanisms in gaining access from owners of economic resources; c. establishing effective land recipient organizations; d. facilitating and coordinating meetings with stakeholders; e. Partnership cooperation.
PENDIDIKAN BIOLOGI SEBAGAI UPAYA PREVENTIF TERHADAP KEKERASAN ANAK : STUDI PADA GURU SEKOLAH MENENGAH PERTAMA Rizkiyah, Fitri; Haerani, Yeni
Jurnal Ilmiah Pendidikan dan Keislaman Vol. 5 No. 2 (2025): Jurnal Ilmiah Pendidikan dan Keislaman
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipkis.v5i2.166

Abstract

Violence against children is a crucial issue that has a broad impact on children's psychological and physical development. Teachers, as central figures in the primary education environment, have a strategic role in preventing this violence. This study aims to examine the potential integration of biology education as a preventive measure against child violence. This study uses a qualitative approach with a case study research type. The data collection technique was interviews with three science teachers who teach at the junior high school level. The interview guide used included indicators of biology learning integrated with violence prevention efforts based on the possible impacts. The results of the study on junior high school teachers indicate that biology education has great potential as a preventive medium against child violence if integrated contextually with character education. Training and curriculum support are essential so that biology materials do not only focus on cognitive aspects, but also on affective aspects.
Tinjauan Hukum Peran Kepala Desa Sebagai Paralegal Hakim Perdamaian Guna Mewujudkan Desa Damai Dan Berkeadilan Jafar, Faisal Herisetiawan; Haerani, Yeni; Aditya, Femas; Adha, Nurul; Mahrani, Mahrani
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 10 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i10.2914

Abstract

Undang-undang Dasar mengamanatkan bahwa Setiap warga negara indonesia harus mendapatkan perlakukan yang sama di muka hukum dan pemerintahan, tanpa adanya perbedaan suku, agama, ras dan golongan, namun salah satu permasalahan penyelesaian sengketa hukum yang terjadi di indonesia saat ini adalah tidak meratanya jumlah penegak hukum yang berada di wilayah perkotaan dan pedesaan. mendorong pemerintah melaksanakan mempercepat sertifikasi kepala desa sebagai paralegal dan mediator. tujuannya adalah untuk mengoptimalisasikan peran kepala desa berdasarkan amanat undang-undang desa bahwa setiap kepala desa wajib menyelesaikan perselisihan masyarakat di desa. sehingga penelitian ini ingin mengkaji peran kepala desa sebagai paralegal hakim perdamaian guna mewujudkan desa damai dan berkeadilan. metode penelitian yang digunakan adalah metode penelitian hukum normatif yang menekankan pada data sekunder. Kepala Desa sebagai Paralegal hakim perdamaian memiliki peran strategis dalam menjaga stabilitas sosial di masyarakat desa dengan menyelesaikan konflik secara damai tanpa harus melibatkan sistem peradilan formal. Peran ini memanfaatkan pengetahuan mendalam tentang aspek sosial, budaya, dan nilai lokal yang dimiliki kepala desa, sehingga penyelesaian konflik dapat lebih efektif dan sesuai dengan norma masyarakat setempat. pemerintah desa harus dibekali dengan pelatihan dan sertifikasi paralegal sehingga dalam menjalankan tugas dan fungsinya sebagai hakim perdamaian desa kepala desa dapat bekerja sesuai dengan norma hukum yang berlaku.