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All Journal JURNAL BISNIS STRATEGI Diponegoro Journal of Management Journal of Economics, Business, & Accountancy Ventura Syntax Literate: Jurnal Ilmiah Indonesia DIJB (Diponegoro International Journal of Business) International Journal of Economics, Business and Accounting Research (IJEBAR) Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Journal of Business, Social and Technology Eduvest - Journal of Universal Studies Research Horizon IIJSE Economic and Business Horizon
Amie Kusumawardhani, Amie
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Research Horizon

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Development of Environmentally Friendly Technology for Key Industries in Achieving Golden Indonesia Ramadhan, Muhammad Luthfi; Nugraha, Fajar; Prastowo, Dwi Ady; Kusumawardhani, Amie; Raharjo, Susilo Toto
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.327

Abstract

Indonesia aims for Golden Indonesia 2045, combining economic prosperity, social justice, and environmental sustainability. Facing challenges like deforestation, pollution, and climate change, sustainable development is urgent. Developing eco-friendly technology in areas like renewable energy, waste management, sustainable agriculture, and manufacturing is key for growth while addressing these challenges. This research aims to identify and analyze the development of environmentally friendly technology that can support key industries in achieving the vision of a Golden Indonesia 2045. The research methods used include literature studies, secondary data analysis, and interviews with industry experts and environmental experts. The analysis results show that the development of environmentally friendly technology is a strategic step that supports the vision of Golden Indonesia 2045, which emphasizes sustainable and environmentally sound economic growth. Various technologies such as renewable energy, waste management, energy efficiency and sustainable transportation are the main focus in achieving this goal. The findings of this research provide an important contribution to the understanding of the role of environmentally friendly technology in industrial transformation towards a Golden Indonesia 2045.
Implementation of a Business Model in a Broiler Chicken Partnership Company: A Case Study of PT Mustika Jaya Lestari Hanggiani, Anggi; Lashyadi, Alva; Perdhana, Mirwan Surya; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.334

Abstract

The form of partnership between breeders and core companies is a mutually beneficial relationship, however, this is a collaboration that needs to be accompanied by monitoring and guidance. This collaboration of course requires a business model that is accepted by both parties. This research aims to create a sustainable and mutually beneficial broiler chicken partnership company strategy through the Business Model Canvas approach. This research uses qualitative analysis. The sample in this study were the head of head office divisions and the branch heads of partnership companies. Meanwhile, the partner sample is from some partners who use closed houses and open houses. This study uses business model canvas analysis and SWOT analysis. The results of the study show that the strategies formed from the SWOT matrix are increasing the number of branches in Indonesia, developing integrated applications for farmers, strengthening brands for personal, business and services, establishing Chicken Slaughterhouses, partnering with sapronak companies, loyalty programs for employees, cascading monitoring with new technology, online recruitment and the use of professional management.
The Utilization of Artificial Intelligence for Financial Inclusion and Business Sustainability Among MSME Operators: Literature Review Sudrajat, Bagas; Johan, Destarika Irene; Kusumawardhani, Amie; Indriani, Farida
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.390

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a business sector that plays an important role in Indonesia's economy. MSME actors often face challenges in the sustainability of their businesses, both in terms of innovation and competitiveness, especially in the current digital era, which requires MSME actors to understand rapidly evolving technology. In the current technological development, the utilization of Artificial Intelligence (AI) can assist in various aspects of daily life. MSME actors can develop their businesses with the help of AI for decision-making and to take part in the financial sector, which ultimately improves business sustainability and more broadly increases economic growth. However, AI has not been widely utilized by MSMEs in Indonesia. The research method employed in this study is a literature review, which is a review or summary of previous research findings on the utilization of AI for financial inclusion and business sustainability in the MSME sector. This study presents an overview of the benefits and challenges of AI for MSME actors, as well as its impact on improving business sustainability and increasing economic growth.
The Effect of eWOM on Social Media in Purchasing Decisions: Systematic Literature Review Khairunisa, Jihan; Saputri, Lufiana; Yuniawan, Ahyar; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.395

Abstract

This study examined, in some way, the Millennial and Z Generation's use of previously owned goods. Just a sprinkle of focus on eWOM, a topic not easily visible, has been made. This eWOM, just to clarify, stands for electronic word-of-mouth, a concept circulating on social network platforms that influences purchase choices. Eco-friendliness is under scrutiny in our current environment; therefore, the younger demographic's inclination is leaning towards purchasing secondhand items due to their green attributes. A survey of literature has been undertaken, which strangely uncovers observations like worries over the environment, the impact of society, and product quality judgment. These discoveries are somewhat correlated to information absorption and prospective buying inclination. One cannot ignore the finding relating to eWOM—that it holds a significant influence over the MZ Generation's transaction habits. Recommendations received from comrades or critiques present in the online realm assist in garnering trust and influencing their perspectives concerning product quality. Environmental awareness and the societal mark of approval bear significance in their decision-making process. Through grasping these layers of complexity, marketing strategies may need modification; most likely, it will promote better engagement with this MZ generation to encourage sustainable consuming practices.
Sustainable Water Management Strategies through Smart Technology Integration: Systematic Review Femmilia, Femmilia; Margareth Pasule, Louisiana Elizabeth; Kusumawardhani, Amie
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.433

Abstract

This study aims to review the current literature on sustainable water management strategies in the development of Indonesia's New Capital City (Ibu Kota Nusantara/IKN) in East Kalimantan, with a particular emphasis on the integration of Smart Water Management (SWM) with the smart city concept in creating an efficient and sustainable clean water supply system. Based on the literature review conducted, it reveals that the SWM concept is an important component of the IKN vision for a modern city with the importance of implementing a smart water grid, which includes real-time water quality monitoring and leak detection to optimize water resource management. This technology not only improves efficiency but also supports the development of resilient infrastructure that is able to respond to challenges such as flooding, which is a significant problem in Indonesia. In addition, researchers advocate collaborative efforts between the government, private sector, and civil society to ensure sustainable development and effective water management strategies in the IKN. The results of the study are expected to sharpen the sustainable water management strategies that have been prepared by stakeholders in the development of the IKN and highlight the importance of integration with technology to facilitate the transition to a smart city.
Co-Authors Achmad Sobirin, Achmad Ad'hadini, Nadya Dwi Aditya Dharmawan, Aditya Adityamurti, Enggar Ahyar Yuniawan Anggasta, Astrid Giovani Annisa, Fathia Nur Ardy Maulana, Ardy Augusty Tae Ferdinand Bimo Haryotejo, Bimo Drestanta, Raka Elva Putri Kusumaning Ayu, Elva Putri Kusumaning Fajar Nugraha Fani Sabila Mustofa, Fani Sabila Farida Indriani Femmilia, Femmilia Hanggiani, Anggi Hanifa, Ima Utin Hardian, Davin Hersugondo Hersugondo Idris Idris Imam Ghozali Indrasari, Putvika Intan Khadijah, Intan Intan Setianingrum, Putri Irene Rini Demi Pangestuti Ismail, Fajar Johan, Destarika Irene Khairunisa, Jihan Kinasih, Raras Sekar Kurniawan, Ardy Kuswardhani, Epifaniga Lintang Lashyadi, Alva Luthfi, Muhammad Margareth Pasule, Louisiana Elizabeth Maryono Maryono Maulana, M. Rizky Mia Rusliyanti Saputri, Mia Rusliyanti Mirwan Surya Perdhana Monicha, Desy Mulya, Epifania Adita Wijaya Nabillah, Rosa Naufal Nadhif, Kevin Nugraha, Raihan Ananta Nugroho Widiastomo, Nugroho Nungkiastuti, Fauzia Damas Nurhaliza, Putri Persada, Dias Gilang Prabantariksa, Mahelan Pradipta Kusumah, Kelana Ezra Prastowo, Dwi Ady Putri, Justicia Rian Rachman, Zulfikar Aditya Raharja, Firman Ramadan, Yanuar Sidik Retno Hidayati Rosady, Ria Safitri RR. Ella Evrita Hestiandari Salsabila Puspitasari, Azzahra Saputri, Lufiana Sari, Aulia Purnama Sari, Margaretha Ananda Nurachma Pravita Sri Wiryani Putri, Sri Wiryani Sudrajat, Bagas Sugiono Sugiono Susilo Toto Raharjo Utami, Anindya Putri Wahyu Setiawan, Abraham Willi Yunantias, Willi