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All Journal LAW REFORM Diponegoro Journal of Management Indonesia Berdaya UPY Business and Management Journal
Lydia Apriliani, Lydia
Jurusan ManajemenFakultas Ekonomika dan Bisnis Universitas Diponegoro
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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FAKTOR – FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING DALAM UPAYA MENINGKATKAN MARKET SHARE Apriliani, Lydia; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.028 KB)

Abstract

The study aims to analyze the market share of the competitive advantage of the iPhone smartphone in mobile phone sales agents in Semarang. This study departs from the research problem is: "How to increase market share on Apple products?" A literature review conducted has led researchers to produce a model of research studies the relationship formed by four (4) variables: product quality, product innovation, price, competitive advantage and one (1) indicator is market share.          This research method using a technique of sampling purposive with sample as many as 100 respondents at a sales agent of mobile phone in Semarang. Analysis method used is an analysis of quantitative and qualitative analysis uses linear regression analysis double with SPSS. This analysis includes: test of validity and reliability, classic test assumptions, regression analysis double, the testing of hypotheses through t test and test f, determination and the coefficients (r2).            The results showed that in the first equation of product quality, product innovation and a significant positive effect on competitive advantage. For the second equation competitive advantage and price positive and significant impact on market share. Variable product innovation is the most dominant factor affecting the competitive advantage of 0.572 and the smallest factor affecting the market share is the price of 0216. Then through the F test can be seen that all the independent variables is feasible to test the dependent variable. Figures Adjusted R Square on the first equation 0.568, while the second equation by 0091. This shows bahwa56.8% competitive advantage can be explained by the variable quality of products and product innovation. While in the second equation indicates that 9.1% of market share can be explained by the competitive advantage and price variables. The rest can be explained by other variables outside of research.
Harmonizing the Rules: “A Socio-Legal Analysis of FIFA Stadium Safety and Security Standards and Indonesian Football Regulations – Aftermath Kanjuruhan Tragedy" Utama, Kartika Widya; Putrijanti, Aju; Sukmadewi, Yudhitiya Dyah; Apriliani, Lydia
LAW REFORM Vol 20, No 1 (2024)
Publisher : PROGRAM STUDI MAGISTER ILMU HUKUM FAKULTAS HUKUM UNIVERSITAS DIPONEGORO SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/lr.v20i1.61955

Abstract

The death of over 100 Indonesian football supporters at Kanjuruhan Stadium has raised significant concerns about the legal aspects of security and safety management in Indonesian stadiums. This conceptual article conducts a comparative legal analysis between FIFA's Stadium Safety and Security Regulations and the PSSI Safety and Security Regulation 2021, exploring potential avenues for harmonization. With a focus on ensuring the safety of spectators, players, and officials, the study examines the nuanced differences and commonalities between these regulatory frameworks. By identifying areas of convergence, the article aims to contribute to a more unified approach in addressing critical aspects of stadium safety and security within Indonesian football culture, particularly regarding the presence of police officers. Through this socio-legal approach, the article seeks to stimulate discourse on necessary adjustments and reforms to align domestic regulations with FIFA standards, fostering a safe and standardized environment for football enthusiasts in Indonesia. The findings of the article indicate a shift in principles in the management of football matches within PSSI. Regulations that should serve as a reference for upholding the principles of safety and security for all parties involved in a football match have shifted towards becoming regulations designed to avoid responsibility.
Hypernudging in the Digital Era: Exploring the Impact and Ethical Considerations of Advanced Behavioral Interventions Apriliani, Lydia
UPY Business and Management Journal (UMBJ) Vol. 4 No. 2 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i2.7947

Abstract

Purpose: This conceptual review explores the phenomenon of “hypernudging” advanced, algorithm-driven behavioral interventions in digital environments. It aims to distinguish hypernudging from traditional nudging, assess its ethical implications, and propose a comparative framework to guide future research. Design/methodology/approach: The study uses a conceptual narrative review method, drawing on interdisciplinary literature from behavioral economics, digital governance, and information systems. Findings: Hypernudging introduces a unique form of behavioral influence marked by personalization, algorithmic opacity, and real-time adaptability. While enhancing digital decision-making efficiency, it challenges core ethical principles such as transparency, autonomy, and accountability. Originality/value: This paper contributes by introducing a novel comparative matrix differentiating nudging types and proposing an ethical evaluation lens based on autonomy theory and algorithmic accountability. Limitations: This paper is limited to a conceptual nature; future empirical validation is needed in real-world digital contexts and across diverse populations. Practical implications: Understanding hypernudging can guide digital marketers, policy designers, and technology developers to ethically design interventions that respect user autonomy while effectively influencing decision-making in digital spaces.
Improving the MSME Capability of the Madurese Community Through Mobile Series Applications and Digital Marketing Training Amaliyah, Amaliyah; Dimisyqiani, Erindah; Apriliani, Lydia; Sedianingsih, Sedianingsih
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022359

Abstract

Technology is one of the keys to the success of SMEs. However, this is not the case in areas with limited knowledge and special skills in operating technology. Creativity and innovation in batik in Madura grew significantly along with assistance from the local government. With adequate production potential and sufficient capital, batik sales must increase. It cannot increase the poverty level in Candi Burung Village, Pamekasan Regency. Welfare improvement has not occurred due to a lack of knowledge about how to develop product innovation and does not have the skills to promote the work to the fullest. Therefore, this service aims to introduce e-commerce and social media applications, product innovation training, and develop a mobile series application system that can make it easier for batik artisans to support batik works. The methods that will be used are: creating an andragogy training application that maximizes the participation of artisans to think critically and have a dialogue by organizing socialization on the use of applications and developing promotions through digital marketing platforms. This service is carried out with the hope that it can advance the knowledge and skills as well as the ability of artisans to carry out the process of distributing their work which in turn can improve the welfare of the artisans.
Co-Authors Aju Putrijanti Amaliyah, Amaliyah Augusty Tae Ferdinand Dimisyqiani, Erindah Kartika Widya Utama Sedianingsih, Sedianingsih Yudhitiya Dyah Sukmadewi, Yudhitiya Dyah