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All Journal Kurawal - Jurnal Teknologi, Informasi dan Industri MULTINETICS JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Sisfotek Global Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) ECONEUR (Journal of Economics and Entrepreneurship) COSMOS
Sri Farida Utami
Politeknik Sukabumi
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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Strategi Pemasaran Digital Pada PT. Setiabudi Persada Sukabumi Hendra Ningsih, Ratih; Farida Utami, Sri; Liliawati, Lia
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 4 (2024): Juni - Juli
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i4.157

Abstract

A house is one of the basic needs of humans, it will definitely meet its basic needs, as well as a place to live. This research is to find out the Digital Marketing Strategy at PT. Setiabudi Persada, Sukabumi Regency in marketing Setiabudi Estate housing as well as the obstacles faced and solutions that have been carried out. The Digital Marketing Strategy used in this study is Market Segmentation (Segmenting), Target Market (Targeting), and Market Positioning (Positioning) as well as the stages of digital marketing. The research method used by the author in writing the Final Project report is a descriptive qualitative method by analyzing data on PT. Setiabudi Persada Sukabumi Regency is seen from Market Segmentation (Segmenting), Target Market (Targeting), and Market Position (Positioning). The data collection techniques in this study include interview methods, observation methods and literature methods. The results of the research from Marketing Strategy at PT. Setiabudi Persada of Sukabumi Regency stated that market segmentation (Segmenting) with consumers who have behavior in harmony with the nature of Sukabumi is also with a modern and practical lifestyle, Target market (Targeting) with the target market prioritized for permanent employees, Market Positioning (Positioning) as urban living housing with a modern minimalist style using the current market and considering air health. Then the stages of digital marketing carried out are market research, branding development, creative content, Social Media Marketing, paid advertising sponsorship, SEO optimization and email marketing.
Co-Authors Agustiansyah ajiz, Muhammad Risman Aulia, Syaira Faustina Gunadi Hendra Ningsih, Ratih Liliawati, Lia Mauludyansah, Widhy Al Mohamad Alif Dzikry Mohamad Alif Dzikry Nadira, Aghniya Rahayu, Samirah Septian Rheno Widianto Tohirin Tohirin Tutu Gondewa Willy Prihartono Willy Prihartono