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All Journal Jurnal Informatika dan Rekayasa Perangkat Lunak Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Journal of Artificial Intelligence and Engineering Applications (JAIEA) AMMA : Jurnal Pengabdian Masyarakat
Willy Prihartono
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Humanities Automotive Engineering Chemistry Computer Science & IT Control & Systems Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Naive Bayes Classifier untuk Analisis Sentimen Ulasan Pelanggan pada Domo Coffee and Resto Puji Hartini; Nana Suarna; Willy Prihartono
Jurnal Informatika dan Rekayasa Perangkat Lunak Vol 6, No 1 (2024): Maret
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36499/jinrpl.v6i1.10315

Abstract

Domo Coffee and resto is one of the well-known cafes located on Jl. DR Sudarsono No.45 Kesambi, Kesambi District, Cirebon City. Domo Coffee and Resto has a variety of food and drinks served and the place is designed to be beautiful and comfortable to visit for various purposes. Of course, there are many kinds of problems related to unsatisfactory service, uncomfortable atmosphere or bad taste of food as well as several other disappointments and dissatisfaction that give rise to negative comments or reviews. Café Domo often receives mixed reviews from customers on the Google review platform. This research aims to analyze the sentiment of customer reviews on Domo Coffee and restaurant and will be completed using the Naïve Bayes Classifier method, namely a classification method based on Bayes' theorem. In this research, based on the author's understanding of sentences regarding sentiment analysis, the author received 374 positive reviews and 58 negative reviews regarding food. 469 positive reviews and 40 negative reviews regarding the atmosphere and 253 positive reviews and 99 negative reviews regarding the service. The highest number of positive comments was obtained by the atmosphere aspect with 469 reviews and the highest negative comments were obtained by the service aspect with 99 reviews. In testing the split data values of 0.8 and 0.2, the highest accuracy was obtained by the service technician with an accuracy of 98.22%, precision of 97.58%, recall of 100% and an F1-score value of 98.78%. The results of this research provide in-depth insight into customers' views of Domo cafe. Cafe owners and stakeholders can use these findings to understand aspects that need to be improved or improved.
Analisa Pengaruh Jumlah Penerima dan Penyaluran Pinjaman melalui Finansial Teknologi (fintech) terhadap Pertumbuhan Ekonomi Masyarakat melalui Regresi Linear Sri Farida Utami; Willy Prihartono; Mohamad Alif Dzikry
Prosiding SISFOTEK Vol 8 No 1 (2024): SISFOTEK VIII 2024
Publisher : Ikatan Ahli Informatika Indonesia

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Abstract

This study looks into the relationship between the number of loans received and the amount funnelled by the technology financial platform and the economic growth of a population. Fintech. The method used in this study is linear regression. In recent years, fintech has grown to be a significant component of the financial system, particularly in emerging nations like Indonesia where traditional financial services are still unavailable. The study begins with the hypothesis that fintech can improve financial inclusion; theoretically, this will raise economic growth by improving the distribution of financial resources and the ease with which credit can be obtained. Important variables that were examined in the study were the total number of borrowers, the distribution of loans overall, and measures of economic growth. The outcomes of the linear regression demonstrated a strong positive association between the quantity of borrowing, the availability of fintech loans, and the population's economic expansion. The report emphasizes the significance of rules that enable healthy and inclusive fintech growth and offers pertinent policy implications for decision-makers and players in the fintech industry. The study's finding supports the claim that, by facilitating better access to credit and a more fair distribution of credit, fintech may significantly contribute to economic growth. According to the report, in order to maximize fintech's beneficial effects on the economy, policies that foster its growth are necessary.
Analysis of Beverage Sales Data Using the FP-Growth Algorithm at Sini Aja Cafe Widisa Adi Kumara; Rini Astuti; Willy Prihartono; Tati Suprapti
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 4 No. 2 (2025): February 2025
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v4i2.772

Abstract

The growth of information technology and data mining techniques has greatly helped analyze consumer purchasing behavior, particularly in marketing and inventory management. This study aims to uncover association patterns between products frequently bought by customers at Sini Aja Cafe and to measure these patterns' support and confidence values. The research uses Knowledge Discovery in Databases (KDD), including stages like data selection, preprocessing, transformation, applying the FP-Growth algorithm, and interpreting results. Data from 1,083 beverage sales transactions at Sini Aja Cafe from August 1 to October 31, 2024. The findings reveal five significant association rules when applying a minimum support of 0.1 (10%) and confidence of 0.3 (30%). Notably, if customers buy Red Velvet Oreo, there is a 56% chance they will also buy Thai Tea. Thai Tea sales dominate with a support value 0.557 (55.7%). The support values of the association rules range from 0.141, categorized as medium, and the confidence values range from 0.235, categorized as low. These findings offer valuable insights for the cafe owner to optimize operations, enhance customer satisfaction, and increase profits.
Website Based Digital Branding Strategy for Increase Sales of Gunung Puntang Coffee In Mekarjaya, Bandung Regency Juliyanti; Rini Astuti; Willy Prihartono
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 4 No. 2 (2025): February 2025
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v4i2.802

Abstract

This research aims to develop a branding strategy through optimizing a website-based digital company profile to increase sales of Gunung Puntang coffee. Gunung Puntang coffee is a high-quality local product that requires a digital approach to marketing to reach a broader market and enhance competitiveness. In today's digital era, a website plays a crucial role as a promotional and informational medium, providing customers with easy access to product information and enabling online purchases. The research employs the Prototype method, consisting of problem identification, planning, requirements analysis, system design, implementation, and testing phases. Data collection was conducted through observation, interviews with the coffee business owner, and documentation studies related to business processes and branding strategies. The collected data serves as a basis for designing a website system that optimizes the company's profile and supports coffee sales transactions. The system development includes creating use case diagrams, activity diagrams, and system architecture designs to outline functional and non-functional requirements. The research outcome is a website functioning as a digital information medium for branding Gunung Puntang coffee products and supporting sales transactions. Key features include customer registration, product selection, quantity adjustment, payment methods, order confirmation, and order cancellation. Testing results indicate that the system operates effectively and meets user needs. This website enhances operational efficiency, expands market reach, and improves the shopping experience for customers. It serves as an effective medium for strengthening branding and marketing strategies in the digital era, ensuring the sustainability of local businesses in the global market. Regular evaluations and feature upgrades are recommended to maintain system relevance to customer needs and technological advancements..
Implementation of Naive Bayes in Sentiment Analysis of CapCut App Reviews on the Play Store Oka Alvianto; Willy Prihartono; Fathurrohman
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 4 No. 2 (2025): February 2025
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v4i2.805

Abstract

The CapCut video editing application has gained significant popularity among mobile users. This study aims to analyze user sentiment towards CapCut reviews on the Play Store using the Naive Bayes algorithm. User reviews were collected and preprocessed to clean and prepare the text for analysis. The Naive Bayes algorithm was employed to classify the reviews into positive and negative sentiment categories. Findings indicate that the majority of user reviews are positive, highlighting features such as ease of use, attractive visual effects, and the ability to share videos on social media. However, negative reviews were also identified, primarily criticizing issues like bugs, intrusive advertisements, and limitations in specific features. This research provides valuable insights into user sentiment towards CapCut, which can be utilized by developers to enhance application quality and user experience.
Web-Based Chatbot Development and User Satisfaction Analysis Using the Naive Bayes Method Through Online Questionnaires Nurholis; Willy Prihartono; Fathurrohman
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 4 No. 2 (2025): February 2025
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v4i2.823

Abstract

This study aims to develop a web-based chatbot using Natural Language Processing (NLP) technology and the Naive Bayes algorithm to enhance digital interaction quality. User satisfaction was evaluated through an online survey involving 202 university students, focusing on ease of use, response speed, and relevance. The research followed the CRISP-DM framework, including data preprocessing (case folding, tokenization, stopword removal, and stemming), text transformation using the TF-IDF method, and implementation of a Naive Bayes classification model. an F1-score of 84%. Sentiment analysis revealed predominantly positive feedback, reflecting user satisfaction with the chatbot’s ease of use and response accuracy. However, some limitations, such as insufficient contextual understanding, were identified. These findings provide valuable insights into NLP-based chatbot development to support effective digital interactions. The proposed chatbot demonstrates potential applications in customer service, education, and e-commerce, with future improvements suggested to enhance contextual comprehension and scalability.
Penyusunan Laporan Keuangan Sederhana Berbasis Excel untuk Usaha Mikro Umi Hayati; Willy Prihartono; Agung Saeful; Agung Triyono
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 04 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Micro businesses are the backbone of the Indonesian economy, but there are still many micro businesses that do not have the ability to keep good and systematic financial records. The main problem faced is the lack of understanding of the importance of financial statements as well as limitations in the use of complex accounting technology. This service activity aims to increase the capacity of micro business actors in preparing simple financial reports by utilizing Microsoft Excel. The program is conducted through face-to-face training, hands-on practice, and intensive mentoring. The training materials include basic introduction to accounting, making profit and loss statements, cash flow statements, and using Excel templates that have been prepared by the team. The methods used included group discussions, case studies, simulations, and evaluation of results. The results of the activities showed that the partners experienced a significant improvement in their understanding and financial recording skills. Some partners have implemented daily transaction recording and are able to prepare financial reports independently. In addition, awareness of the importance of financial management for business sustainability also increased. Future recommendations include the need for further training, development of digital-based financial recording applications, and collaboration with financial institutions to access funding. This activity proves that with the right approach, micro-entrepreneurs can be encouraged to be more professional in managing their finances, thus increasing their competitiveness and business sustainability amidst dynamic economic challenges.
Optimalisasi Infrastruktur Jaringan Internet Desa untuk Mendukung Digitalisasi UMKM dan Pendidikan Willy Prihartono; Yudhistira Arie Wijaya; Aliya Anisa Rahma; Irma Agustina
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 04 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Digital transformation is a crucial element in improving the quality of education and developing Micro, Small and Medium Enterprises (MSMEs), especially in rural areas. However, limited internet network infrastructure is a major challenge that must be overcome. This research aims to identify problems and propose strategies for optimizing village internet networks to support the digitalization of the education sector and MSMEs. The method used was direct observation in Ketapanrame Village, Trawas District, Mojokerto Regency, as well as a literature study approach to network technology solutions. The results showed that although the availability of internet networks already exists, the quality and equity of access is still low. Therefore, it is necessary to strengthen the infrastructure through increasing bandwidth, placing strategic access points, and utilizing technologies such as wireless mesh networks (WMN). In addition, community empowerment through digital literacy training is also very important to ensure optimal utilization of the available infrastructure. The implementation of this strategy is expected to encourage the improvement of the quality of digital-based learning and expand the MSME market through online platforms. Optimizing village internet networks is not only about technical aspects, but also includes strengthening human resource capacity and local government policy support. Thus, the digitization of education and MSMEs can be an important pillar in the economic and social development of villages.
Application of K-Means for Product Grouping Best Sellers at Planet Tire Jatibarang Branch Risnawati; Rini Astuti; Willy Prihartono
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 4 No. 2 (2025): February 2025
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v4i2.845

Abstract

This research aims to identify the best-selling products at Planet Tire Workshop Jatibarang Branch using the K-Means Clustering method. Understanding product sales patterns is important in designing effective marketing strategies and managing stock efficiently. This research uses sales transaction data for one year, including the number of sales, product types, and total transaction value. The analysis process includes data preprocessing, selection of relevant attributes, application of the K-Means algorithm, and validation of the optimal number of clusters with the Elbow method. As a result, products were grouped into three categories: high, medium, and low sales. The high sales cluster contributes significantly to revenue, while the medium sales cluster shows potential for improvement through promotion, and the low sales cluster requires further evaluation. This research helps management manage stock, prioritize promotions, and optimize resource allocation. However, the research has limitations as it has not considered external factors such as seasonal trends and promotions, and focuses on one branch. Development of the research in other branches can expand its benefits. The results of this study are expected to improve operational efficiency, support data-driven strategies, and enrich academic literature related to the application of K-Means in retail management and sales data analysis.
Co-Authors Agung Saeful Agung Triyono Aliya Anisa Rahma Fathurrohman, Fathurrohman Irma Agustina Juliyanti Mohamad Alif Dzikry Nana Suarna Nurholis Oka Alvianto Puji Hartini Rini Astuti Risnawati Sri Farida Utami Tati Suprapti Umi Hayati Widisa Adi Kumara Yudhistira Arie Wijaya