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All Journal Prospect: Jurnal Pemberdayaan Masyarakat Formosa Journal of Applied Sciences (FJAS) Prosiding Seminar Nasional Ilmu Pendidikan Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Komunikasi Massa INJECT Interdisciplinary Journal of Communication
Sri Hastjarjo
Universitas Sebelas Maret
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Tanggapan dan Tantangan Public Relations Menghadapi Hoaks : Studi Deskriptif Kualitatif pada Public Relations Rumah Sakit Akademik UGM Arfan Kalendra Garvi Wardana; Sri Hastjarjo; Ign. Agung Satyawan
Prosiding Seminar Nasional Ilmu Pendidikan Vol. 1 No. 2 (2024): Desember : Prosiding Seminar Nasional Ilmu Pendidikan
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasipi.v1i2.108

Abstract

The rise of hoaxes is currently increasingly undirected, along with the rapid growth of information and communication technology. In almost all aspects of life, hoaxes appear. The topic of health is not free from hoax news. Public officials are also often involved in reporting hoaxes related to health. Public Relations of RSA UGM as one of the pilot hospitals also took part in explaining the existence of health hoaxes. RSA UGM Public Relations took action to resolve this problem. This research analyzes how RSA UGM's public relations strategy responds to health hoaxes. The analysis was carried out using Ronald D. Smith's (2005) concept of public relations strategy which is divided into proactive strategies and reactive strategies. The results of the research show that in responding to health hoaxes, RSA UGM Public Relations recruits carried out preventive efforts well in advance in the form of proactive action and communication on their social media. When hoaxes emerged, RSA UGM Public Relations through its social media accounts provided education and adopted reactive strategies to respond to turmoil in society. In carrying out a strategy to respond to hoaxes, RSA UGM Public Relations relies more on social communication media than conventional communication media.
Representasi Nilai Kejujuran Dalam Film: Analisis Semiotika Roland Barthes Atas Film “Kulari Ke Pantai” Karya Riri Reza Madani Matadian; Sri Hastjarjo
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.91379

Abstract

Film is one of the mass communication media that has three main roles and functions, namely as entertainment, education, and information that reaches the most social segments that can be enjoyed by anyone without age restrictions. Movies are also often a means of transmitting messages with implied meanings that communicators want to convey to the general public (Ardianto, 2007). However, the production of children's films in Indonesia is not as vibrant as the production of films with other segments. In 2018, the phenomenon of globalization has penetrated the level of children aged 5-10 years which has many negative impacts, one of which is the decline in moral values. Thus, Miles Films released the movie Kulari ke Pantai which aims to instill moral values in school-age children.Kulari ke Pantai depicts the reality that occurs in various layers of society, where moral values become a noble value that applies in Indonesia. One of the moral values that appear in Kulari ke Pantai is the moral value of honesty represented through non-verbal and verbal signs such as dialog, visual signs, property, cinematography, background music, body language of each character, and others. The method used in this research is Roland Barthes' semiotic qualitative analysis method through the three elements he put forward, namely denotation meaning (actual meaning), connotation (meaning back to denotation meaning that has an intrinsic message), and myth (connotation meaning of joining culture).
Empowering the Young Generation with Financial Literacy Abisono, Firya Qurratu'ain; Sri Hastjarjo; Novita Haryono; Aulia Suminar Ayu; Andrine Prima Afneta Arzil; Diah Kusumawati; Pawito; Hamid Arifin
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 4 No. 1 (2025): Januari 2025
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/jpm.v4i1.207

Abstract

Many young people adhere to the principle of YOLO or You Only Live Once, so this is a reason to use personal finances for self-reward or to buy everything they like, especially when they start to have their income. In connection with this situation, Bank Indonesia as the Central Bank has a mission to help increase the financial market deepening to strengthen the effectiveness of Bank Indonesia policies and support national economic financing. Bank Indonesia also wants to create an Indonesian society with a better understanding of financial literacy amidst the increasing enthusiasm of the younger generation to start investing but does not yet have adequate financial investment literacy. From this perspective, our Group Research helps with communication strategy issues related to financial literacy for the younger generation so that the information provided can be disseminated to the right targets and in a way that is easily accepted. Targeting the young generation aged 21-35 years, we held a workshop with the title Financial Literacy: Young, Smart, and Safe in Transactions and Investing as a communication strategy for public literacy to correctly recognize and understand the forms of investment and banking products that suit their character.
Constructing Scout Identity through Digital Branding: A Qualitative Case Study of Instagram Use in MTA Islamic Boarding School Aji, Lintang Bayu; Sri Hastjarjo; Yulius Slamet
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5009

Abstract

This study aims to analyze the implementation of digital branding strategies conducted by the Scout organization of Pondok Pesantren MTA through Instagram. In the era of digital transformation, social media plays a critical role in constructing institutional identity and image, including within Islamic educational institutions such as pesantren. Using a descriptive qualitative approach, data were collected through in-depth interviews, content observation, and documentation of the Instagram account @pramukaponpesmta. The findings indicate that the account is strategically managed to convey institutional messages, Scouting values, and Islamic educational character consistently. The digital branding strategy includes the use of distinctive visual elements (logos, colors, uniforms), educational narratives in captions, and active interaction with the audience. The content uploaded not only documents activities but also emphasizes character values such as discipline, leadership, and teamwork, which are aligned with the Kulliyatul Mu’allimin Al-Islamiyah (KMI) curriculum. This study concludes that social media can serve as a strategic tool in strengthening pesantren's institutional identity by adapting to the digital sphere. The branding implementation through Pramuka MTA’s Instagram illustrates how Scouting can represent character education values within a modern communication framework.
Self Branding Mobilephone Photographer in Improving Professional Image on Instagram Sandra Alfiani; Sri Hastjarjo; Sudarmo, Sudarmo
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7255

Abstract

This research delves into the profound impact of technological advancements in photography, particularly with the widespread use of smartphones. Focusing on the convergence of mobile phone technology and photography, the study explores the self-branding strategy employed by mobile photographers to cultivate a professional image on Instagram. Utilizing a descriptive phenomenological method, the research highlights key strategies such as showcasing skills, improving profile quality, individualizing the brand, expanding online presence, and fostering client relationships. The findings emphasize the significance of Instagram as a platform and unveil a comprehensive process involving content conceptualization, target selection, and consistent content delivery for successful self-branding in the mobile photography realm.
From Post-Fordism to Data Capitalism: A Critical Analysis of Cognitive and Networks Economics in the Film “The Great Hack” Agus Rahmat Hidayat; Prahastiwi Utari; Sri Hastjarjo
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 4 (2025): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i4.475

Abstract

Using an analysis of the film “The Great Hack,” this paper aims to examine the economic transformation of society from the post-Fordist era to the information society. The film reveals how data and information have become key commodities in today's digital age, impacting various aspects of social and economic life. The film “The Great Hack” serves as the main case study in this research, which uses a qualitative approach. Content analysis and critical discourse analysis are the instruments used in this study. This method involves reading literature on relevant economic and social theories, as well as conducting a critical analysis of the film's content and message. This research uses the theoretical frameworks of post-Fordism, network society, cognitive capitalism, and information society to study the forms of economic change that have occurred. The results of the study show that the film “The Great Hack” adopts the principles of post-Fordism that have developed in the digital context, resulting in a network society, the concept of cognitive capitalism, and a network society where data is the main resource. In conclusion, the film shows how the principles of post-Fordism have developed in the digital context, resulting in a network society, the concept of cognitive capitalism, and a network society in which data is the primary resource. The practices of Cambridge Analytica demonstrate cognitive capitalism, which shows that economic value comes from knowledge and information.
Co-Authors Abisono, Firya Qurratu'ain Agus Rahmat Hidayat Aji, Lintang Bayu Andrine Prima Afneta Arzil Arfan Kalendra Garvi Wardana Aulia Suminar Ayu Diah Kusumawati Hamid Arifin Ign. Agung Satyawan Madani Matadian Novita Haryono Pawito Rutiana Dwi Wahyunengseh Sandra Alfiani sudarmo sudarmo Utari, Prahastiwi Yulius Slamet