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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Manajemen Bisnis dan Keuangan Jurnal Abdimas Bina Bangsa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Komputer Bisnis International Journal of Mathematics, Statistics, and Computing
Hapsari, Ayuningtyas Yuli
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Abdimas Bina Bangsa

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OPTIMALISASI PEMANFAATAN SUMBER DAYA UNTUK MENCIPTAKAN KEUNGGULAN BISNIS Sukandi, Pipin; Hapsari, Ayuningtyas Yuli; Dalimunthe, Gallang Perdhana; Lisdayanti, Annisa; Nilasari, Irma
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1188

Abstract

Optimizing resource utilization is a crucial strategy in creating business advantages in an era of increasingly fierce global competition. This community service activity examines how the company can maximize the use of its resources, both tangible and intangible, to improve operational efficiency and competitiveness in the market. The study combines analysis of the current literature with case studies from various industries to identify best practices in resource management. The main focus is given on four key aspects: human resources, technology, finance, and organizational knowledge. The results of this activity show that companies that successfully optimize their resources have several common characteristics, including: 1) the implementation of an integrated resource management system, 2) continuous investment in employee competency development, 3) the adoption of appropriate technology, 4) the strategic allocation of financial resources, and 5) an organizational culture that encourages continuous innovation and learning. Furthermore, this community service activity will be sustainable, including in business assistance.
MENINGKATKAN DAYA SAING BISNIS UMKM STRATEGI ADAPTASI DI ERA DIGITAL Sukandi, Pipin; Lisdayanti, Annisa; Hapsari, Ayuningtyas Yuli; Nilasari, Irma; Latifah, Ifa
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1691

Abstract

This research aims to analyze and formulate adaptation strategies that can be applied by Micro, Small and Medium Enterprises (MSMEs) in increasing competitiveness in the digital era. Digital transformation has fundamentally changed the business competition landscape, so MSMEs need to adjust their strategies to be able to survive and grow. The research uses a training method with a case study approach on MSMEs under the auspices of a cooperative in the city of Bandung. Data collection was carried out through in-depth interviews, observations, and documentation studies. The results of the study show that effective adaptation strategies include: (1) Optimizing the use of digital platforms and social media for marketing and sales, (2) Developing an information technology-based management system to improve operational efficiency, (3) Improving human resource capabilities in mastering digital technology, (4) Implementing a business model that is more flexible and responsive to market changes, and (5) Building strategic collaboration with various stakeholders in the digital ecosystem. The implementation of this strategy has been proven to increase the competitiveness of MSMEs, which is reflected in increased sales, operational efficiency, and expansion of market reach. This research makes a practical contribution to MSME actors in formulating adaptation strategies in the digital era as well as theoretical contributions in the development of digital-based MSME business strategy models
Co-Authors Anita Silvianita Anwar, Tezza Adriansyah Cornelia, Sapta Dalimunthe, Gallang Perdhana Dematria Pringgabayu Dewi, Emilia Fitriana Fahad, Muhammad Latifah, Ifa Lisdayanti, Annisa Nilasari, Irma Padmanegar, Oliver Hasan Padmanegara, Oliver Hasan Pipin Sukandi Sugiana, Neng Susi Susilawati Susilawati Sugiana, Neng Susi Widjatun, Vincentia Wahju