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All Journal JOINT (Journal of Information Technology Jurnal Abdimas Kartika Wijayakusuma Journal of Business Studies and Management Review Jurnal Komputer Bisnis International Journal of Mathematics, Statistics, and Computing
Anwar, Tezza Adriansyah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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PUBLIC INTENTION ON BANDUNG TOUR ON BUS Anwar, Tezza Adriansyah; Puspita, Yessy
JOINT (Journal of Information Technology) Vol 2 No 1 (2020): JOINT: Journal of Information Technology
Publisher : Bagian Penelitian, Pengabdian Masyarakat & Pusat Inovasi STMIK "AMIKBANDUNG"

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.084 KB) | DOI: 10.47292/joint.v2i1.003

Abstract

Bandung dikenal sebagai ibu kota Jawa Barat. Bandung berkembang juga sebagai kota kuliner. Sebagai bentuk tanggung jawab Pemerintah untuk memfasilitasi wisatawan yang datang ke Bandung, Pemerintah secara resmi mengumumkan Bus Pariwisata "Bandros" (Bandung Tour on Bus). Namun secara praktis, banyak masalah yang dihadapi oleh para pemangku kepentingan. Standarisasi harga di antara penumpang, batasan jumlah bus yang tidak dapat melayani penumpang, ketidakjelasan rute termasuk keberangkatan dan kedatangan, manajemen yang tidak sehat untuk faktor keselamatan dan meningkatnya jumlah penumpang yang memberikan dampak negatif karena kualitas layanan. Tujuan dari penelitian ini adalah untuk mendeskripsikan kualitas layanan, kepuasan masyarakat dan minat masyarakat untuk menggunakan kembali Bandros, dan juga untuk mendapatkan hasil analisis sejauh mana kualitas layanan berpengaruh terhadap kepuasan masyarakat serta dampaknya terhadap minat masyarakat untuk menggunakan kembali Bus Bandros. Dalam penelitian ini, peneliti menggunakan metode deskriptif-verifikasi. Metode ini digunakan untuk memverifikasi kualitas layanan persepsi, kepuasan masyarakat dan niat masyarakat untuk menggunakan kembali Bus Bandros dengan melibatkan 500 responden yang ingin menggunakan Bus Bandros. Penyebaran dan pemilihan responden dilakukan dengan menggunakan convenience sampling. Analisis jalur juga digunakan dalam penelitian ini. Berdasarkan hasil proses pengujian statistik ditemukan persepsi yang signifikan antara variabel kualitas layanan dan citra merek dengan minat masyarakat di Kota Bandung untuk menggunakan Bus Bandros. Untuk rekomendasi dalam penelitian ini, kejelasan informasi dapat meningkatkan niat publik untuk menggunakan Bus Bandros, karena informasi yang disampaikan akan memberikan kejelasan dalam rangka meningkatkan niat publik untuk naik Bus Bandros.
Pelatihan Manajemen Kesehatan dan Keselamatan Kerja pada Anggota Asosiasi Pengusaha Jasa Boga Indonesia Provinsi Jawa Barat Anwar, Tezza Adriansyah; Nataliningrum, Rr. Desire Meria; Indriyana, Sri Quintina; Mutiara, Dinar; Sutrisno, Sutrisno; Marditama, Theresia
Jurnal Abdimas Kartika Wijayakusuma Vol 4 No 1 (2023): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v4i1.291

Abstract

Pembangunan nasional yang dilaksanakan oleh pemerintah merupakan cita-cita bangsa Indonesia, yaitu mewujudkanmasyarakat yang adil, makmur, spiritual dan material. Pertumbuhan usaha jasa boga atau kuliner yang berkembang pesat sehingga menciptakan lapangan kerja dan penyerapan tenaga kerja baru, merupakan salah satu faktor upaya meningkatkan kualitas hidup untuk mencapai tujuan pembangunan nasional manusia seutuhnya. Kegiatan kuliner diharapkan dapat meningkatkan taraf pemenuhan gizi masyarakat, meningkatkan standar kesehatan dan kecerdasan konsumen dalam memilih makanan dan minuman. Selain memproduksi pangan yang aman, faktor penting lainnya adalah produk bermutu dan bernilai jual tinggi agar pelanggan terpuaskan. Universitas Jenderal Achmad Yani (Unjani) melalui Fakultas Kedokteran berupaya untuk berkolaborasi dan membantu APJI Jawa Barat untuk melakukan pelatihan dan pendampingan manajemen kesehatan dan keselamatan kerja bagi para anggota APJI Jawa Barat dengan metode diskusi kelompok terpumpun terkait manajemen produksi pangan yang baik dan K3 (Kesehatan dan Keselamatan Kerja). Dengan diadakannya pelatihan ini, diharapkan anggota APJI dapat meningkatkan keamanan dan kualitas dari produknya.
Unpacking the Impact of Digital Touchpoint Excellence and Switching Resilience on Building Millennial Loyalty and Financial Decision-Making at Phintraco Sekuritas Hapsari, Ayuningtyas Yuli; Anwar, Tezza Adriansyah; Sugiana, Neng Susi Susilawati; Widjatun, Vincentia Wahju; Padmanegara, Oliver Hasan
International Journal of Mathematics, Statistics, and Computing Vol. 3 No. 4 (2025): International Journal of Mathematics, Statistics, and Computing
Publisher : Communication In Research And Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijmsc.v3i4.269

Abstract

The purpose of this study is to investigate the influence of Digital Touchpoint Excellence and Switching Resilience on Millennial Loyalty and Financial Decision-Making in the context of digital investment services at Phintraco Sekuritas. In particular, the study seeks to understand how high quality digital interactions and user resilience contribute to sustained loyalty among millennials in Java and Bali. A quantitative research method was employed using a structured online questionnaire distributed to millennial respondents aged 20–40 who actively use digital investment platforms. A sample of 384 respondents was selected through proportional random sampling across major cities in Java and Bali. The data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the relationships among variables. The results reveal that Digital Touchpoint Excellence significantly influences both Financial Decision-Making and Millennial Loyalty, with Financial Decision-Making acting as a partial mediator. Furthermore, Switching Resilience strengthens the impact of Financial Decision-Making on Millennial Loyalty, indicating its role as a moderating variable. The findings suggest that creating seamless, personalized, and reliable digital touchpoints is crucial in enhancing user confidence in financial decisions, which in turn drives loyalty. This study provides practical implications for fintech service providers, emphasizing the importance of investing in digital customer experiences and resilience-building strategies to retain millennial users. Uniqueness of this study lies in its integrated approach that combines psychological resilience and digital UX excellence within a financial decision-making context, specifically targeting millennial behavior in the Indonesian capital market a perspective that remains underexplored in previous research. 
UNPACKING THE IMPACT OF DIGITAL TOUCHPOINT EXCELLENCE AND SWITCHING RESILIENCE ON BUILDING MILLENNIAL LOYALTY AND FINANCIAL DECISION-MAKING AT PHINTRACO SEKURITAS Hapsari, Ayuningtyas Yuli; Anwar, Tezza Adriansyah; Susilawati Sugiana, Neng Susi; Widjatun, Vincentia Wahju; Padmanegar, Oliver Hasan
Jurnal Komputer Bisnis Vol 18 No 1 (2025): Jurnal Komputer Bisnis
Publisher : LPKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to investigate the influence of Digital Touchpoint Excellence and Switching Resilience on Millennial Loyalty and Financial Decision-Making in the context of digital investment services at Phintraco Sekuritas. In particular, the study seeks to understand how high-quality digital interactions and user resilience contribute to sustained loyalty among millennials in Java and Bali. A quantitative research method was employed using a structured online questionnaire distributed to millennial respondents aged 20–40 who actively use digital investment platforms. A sample of 384 respondents was selected through proportional random sampling across major cities in Java and Bali. The data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the relationships among variables. The results reveal that Digital Touchpoint Excellence significantly influences both Financial Decision-Making and Millennial Loyalty, with Financial Decision-Making acting as a partial mediator. Furthermore, Switching Resilience strengthens the impact of Financial Decision-Making on Millennial Loyalty, indicating its role as a moderating variable. The findings suggest that creating seamless, personalized, and reliable digital touchpoints is crucial in enhancing user confidence in financial decisions, which in turn drives loyalty. This study provides practical implications for fintech service providers, emphasizing the importance of investing in digital customer experiences and resilience-building strategies to retain millennial users. Uniqueness of this study lies in its integrated approach that combines psychological resilience and digital UX excellence within a financial decision-making context, specifically targeting millennial behavior in the Indonesian capital market a perspective that remains underexplored in previous research.
Pelatihan Bantuan Hidup Dasar (BHD) pada Anggota Asosiasi Pengusaha Jasa Boga Indonesia Provinsi Jawa Barat Anwar, Tezza Adriansyah; Suhud, Ridono Cesar; Indriyana, Sri Quintina; Trimurtini, Indarti; Sajati, Fitriardi; Cahyani, Syabila Gita Putri; Permatasari, Devina Putri; Devano, Farrel Akheyla
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.903

Abstract

Para anggota Asosiasi Pengusaha Jasa Boga Indonesia (APJI) Provinsi Jawa Barat, yang mayoritas bergerak dalam usaha katering, memiliki tingkat risiko tinggi terhadap cedera seperti luka bakar dan penyakit kardiovaskuler. Untuk meningkatkan kapasitas mereka dalam menangani situasi darurat, pelatihan Bantuan Hidup Dasar (BHD) diselenggarakan dengan metode pendekatan pengembangan komunitas. Kegiatan dilaksanakan pada 13 September 2023 di Aula Lantai 4 Fakultas Psikologi Universitas Jenderal Achmad Yani (Unjani), dihadiri oleh sekitar 200 peserta dari Cimahi dan sekitarnya. Melalui pelatihan ini, peserta dibekali keterampilan dasar untuk memberikan pertolongan pertama sebelum mendapatkan bantuan medis lanjutan. Kerjasama antara Fakultas Kedokteran Unjani dan APJI diharapkan dapat terus dikembangkan untuk memenuhi kebutuhan komunitas secara berkelanjutan.
FROM PERCEPTION TO INTENTION: THE IMPACT OF BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON BEAUTY CLINIC SELECTION Cahyani, Syabila Gita Putri; Anwar, Tezza Adriansyah; Samoedra, Artarina Dewi Asri
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.52934

Abstract

The rapid growth of the beauty clinic industry in Indonesia has increased competition among service providers, making it important to identify factors influencing patient intention. This study aims to analyze the effect of brand image and electronic word of mouth (e-WOM) on patient intention to choose the services of Beauty Clinic X. This research uses a quantitative approach with descriptive and verificative methods. Data were collected through questionnaires distributed to 400 respondents using purposive sampling. Data analysis was conducted using validity and reliability tests, correlation analysis, and path analysis with SPSS and LISREL software. The results show that brand image and electronic word of mouth simultaneously have a significant effect on patient intention. Partially, brand image has a positive and significant influence by strengthening trust and reducing perceived risk in choosing beauty clinic services. Electronic word of mouth has a stronger and more dominant effect, indicating that online reviews, recommendations, and shared experiences play a crucial role in shaping patient interest. The findings also reveal that positive brand image and credible e-WOM complement each other in influencing patient decision-making. This study concludes that strengthening brand image and managing credible electronic word of mouth are essential strategies to increase patient intention. Beauty clinics are encouraged to optimize digital marketing efforts, enhance social media engagement, and actively manage online reviews to improve visibility and competitiveness.
WHY BEING WELL-KNOWN IS NOT ENOUGH: EXAMINING BRAND IMAGE AND E-MARKETING EFFECTS ON HOSPITAL VISIT INTENTION Khoerunnisa, Nazwa; Anwar, Tezza Adriansyah; Pratiwi, Nur Pudyastuti
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.53040

Abstract

The increasing competition in the healthcare industry requires hospitals to strengthen not only service quality but also brand image and digital marketing strategies. This study aims to analyze the influence of brand image and e-marketing on visit intention toward Oetomo Hospital, a private hospital in Indonesia. A quantitative study with a descriptive–verificative approach was conducted. Data were collected through an online questionnaire from 150 respondents who were familiar with Oetomo Hospital but had never visited it. The data were analysed using path analysis with LISREL software. The results show that Oetomo Hospital has a positive brand image, particularly in terms of medical staff professionalism, service speed, and its ability to meet healthcare needs. E-marketing activities are also perceived as effective, supported by an informative website, search engine visibility, and responsive social media management. However, visit intention remains relatively low, especially at the initial intention stage. Partially, brand image does not have a significant effect on visit intention, while e-marketing has a positive and significant influence, although the magnitude of its effect is limited. Simultaneously, both variables explain only a small proportion of the variance in visit intention, indicating that other factors outside the research model play a more dominant role. These findings suggest that digital marketing is more influential than brand image in stimulating visit intention, but it needs to be supported by more contextual and audience-oriented strategies to effectively increase hospital visits.
MORE THAN JUST KNOWLEDGE: HOW EXPERIENCE SHAPES UNIVERSITY STUDENTS’ DECISIONS ON DRINKING WATER Fauziah, Ainnur Rohmah; Anwar, Tezza Adriansyah; Samoedra, Artarina Dewi Asri; Trihapsoro, Iwan
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.55552

Abstract

The purpose of this study is to examine the influence of knowledge and experiential marketing on the decision to consume water. This study also aims to analyse the effect of each variable on consumption decisions and to increase students’ awareness of healthy lifestyle practices. Hospital Administration students are expected to serve as role models in promoting healthy behaviour. This study employed a descriptive-verificative design. The population consisted of Hospital Administration students at the Faculty of Medicine, Jenderal Achmad Yani University. The minimum sample size was determined to be 174 respondents; however, 189 respondents were obtained. Data were collected through literature review and questionnaires and analysed using path analysis. The results indicate that students have good knowledge of the health benefits of drinking water, although their understanding of the recommended intake remains limited. Experiential marketing has a positive and significant influence on students’ decisions, while knowledge does not show a significant effect. Simultaneously, both variables significantly influence decision-making. These findings suggest that efforts to increase water consumption should prioritise experiential strategies supported by social and environmental factors.
Co-Authors Cahyani, Syabila Gita Putri Devano, Farrel Akheyla DEVINA PUTRI PERMATASARI Fauziah, Ainnur Rohmah Hapsari, Ayuningtyas Yuli Indriyana, Sri Quintina Khoerunnisa, Nazwa Marditama, Theresia Mutiara, Dinar Nataliningrum, Rr. Desire Meria Padmanegar, Oliver Hasan Padmanegara, Oliver Hasan Pratiwi, Nur Pudyastuti Puspita, Yessy Sajati, Fitriardi Samoedra, Artarina Dewi Asri Sugiana, Neng Susi Susilawati Suhud, Ridono Cesar Susilawati Sugiana, Neng Susi Sutrisno, Sutrisno Trihapsoro, Iwan Trimurtini, Indarti Widjatun, Vincentia Wahju