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All Journal JURNAL LENTERA BISNIS DIVERSITY: Journal of Multi Science Linearity
Mira Firlana
Politeknik LP3I Jakarta
Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISA STRATEGI PENJUALAN PADA PT. LION SUPER INDO JAKARTA UTARA Umi Hanik Makmuroh; Mira Firlana
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1436

Abstract

This study uses a qualitative descriptive research method with data collection techniques through interviews, observations and literature studies. The purpose of this study is to analyze the Sales Strategy at PT. Lion Super Indo using SWOT analysis. The results of the study show that the sales strategy at PT. Lion Super Indo's sales activities are known to carry out marketing mix activities ranging from products, prices, places and promotions. Sales are integrated activities to develop strategic plans that are directed at efforts to satisfy the needs and desires of buyers/consumers, in order to get sales that generate profits or benefits. Customers who still want to redeem cheaply even though they do not shop according to the requirements can join with other customers whose nominal purchases reach or exceed Rp. 120,000 and for member applications that are error can restart the cellphone. The company can make an introduction to the application to the public in the form of a special small brochure containing a barcode and create ideas for holding a lottery.
Analisa Kesiapan Kerja Generasi Z Tenaga Profesi di Jakarta Timur Herawati Tardan; Mira Firlana
DIVERSITY: Journal of Multi Science Linearity Vol. 3 No. 2 (2026): DIVERSITY: Journal of Multi Science Linearity, February 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/diversity.v3i2.1411

Abstract

Artikel ini menganalisis kesiapan kerja Generasi Z sebagai tenaga profesi di Jakarta Timur dalam menghadapi tuntutan dunia industri yang terus berkembang. Dinamika teknologi dan pasar global telah mendorong perusahaan untuk mencari tenaga kerja yang tidak hanya memiliki kualifikasi akademik, namun juga keterampilan praktis, kemampuan beradaptasi, dan soft skill. Generasi Z dikenal memiliki pandangan progresif, mengutamakan work-life balance, fleksibilitas kerja, serta lingkungan kerja yang inklusif dan inovatif. Mereka menilai makna serta dampak sosial dari pekerjaan sebagai faktor penting dalam memilih karier. Berdasarkan data Badan Pusat Statistik, pada tahun 2024 angkatan kerja di Jakarta Timur mencapai sekitar 1.400.000 orang, dengan 1.200.000 di antaranya telah terserap ke dalam lapangan kerja. Temuan ini menegaskan pentingnya kesiapan kerja generasi muda untuk meningkatkan daya saing dan relevansi mereka di pasar tenaga kerja modern. Penelitian ini memberikan gambaran mengenai kecenderungan, nilai, dan tantangan yang dihadapi Generasi Z, sekaligus mengidentifikasi faktor-faktor kunci yang mendukung kesiapan mereka dalam memasuki dunia profesional.
Co-Authors Herawati Tardan Umi Hanik Makmuroh