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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) The International Journal of Business Review (The Jobs Review) Jurnal Ilmiah Edunomika (JIE) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Sasambo: Jurnal Abdimas (Journal of Community Service) Journal of Communication, Business and Social Science (JCOBS)
Triaji Prio Pratomo
Universitas Telkom
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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The Role Of Brand Image As A Mediator Variable Of The Influence Of Brand Ambassador Marc Klok On Purchase Intention Of Mills Products In The Bandung City Area Yoga Mubaraq; Triaji Prio Pratomo
Journal of Communication, Business and Social Science (JCOBS) Vol. 3 No. 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v3i2.10004

Abstract

Purchase intention emanates from consumers' inclination to acquire a product, influenced by processes of observation and education. Within the sports apparel sector, the implementation of robust marketing strategies is pivotal for sustaining and augmenting consumer purchase intention. Mills, a purveyor of sports attire, utilizes the strategy of engaging brand ambassadors to enhance its brand image and bolster purchase intention. Bandung, as the city contributing the most athletes to Indonesia across various sports, serves as the focus of this research. The objective of this research is to examine the mediating function of brand image in moderating the impact exerted by the brand ambassador, Marc Klok, on the intention to purchase Mills products within Bandung. A descriptive quantitative approach was employed, with analyses performed through the application of SmartPLS 3.2.9 for model evaluation. It has been revealed that the brand ambassador's direct influence on purchase intention is not substantial; however, a notable impact on brand image is observed. In turn, brand image markedly affects purchase intention and serves as a crucial mediator linking the brand ambassador to purchase intention.
Pengaruh Gaya Kepemimpinan dan Komunikasi terhadap Kinerja Karyawan PT IPC Terminal Petikemas di Pelindo Tower Fasya, Lathan Abdillah; Pratomo, Triaji Prio
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

PT IPC Terminal Petikemas plays an important role in supporting logistics and port activities. However, the company’soperational effectiveness has not yet been fully optimized. Leadership style and communication are considered to have aninfluence on employee performance, which is one of the key factors affecting overall performance. The purpose of thisstudy is to determine how these two factors influence workplace productivity at Pelindo Tower. This quantitative descriptiveresearch aims to describe the relationship between leadership style, communication, and employee performance usingempirical data. The population in this study consisted of 134 employees of PT IPC Terminal Petikemas, with a sample of100 employees selected through purposive sampling. Data collected through questionnaires were analyzed using multiplelinear regression with SPSS. The findings indicate a strong interaction between leadership style and communication, whichin turn affects employee performance. Based on hypothesis testing, both leadership style and communication, eitherpartially or simultaneously, have a significant effect on employee performance. According to the coefficient ofdetermination, these two independent variables leadership style and communication explain 78.6% of the variance in thedependent variable, namely employee performance.Kata Kunci: Leadership Style, Communication, Employee Performance
Studi Kasus Operasionalisasi Mempertahankan Kualitas Pelayanan Pada Pt Bank Central Asia Tbk, Asia Afrika Kota Bandung Fyananda, Nabiel Aryaputra; Pratomo, Triaji Prio
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

Pada era globalisasi seperti sekarang ini meningkatkan sumber daya manusia dalam mempertahankan mutu kualitas pelayananadalah sebuah kewajiban dalam dunia usaha khususnya dalam dunia perbankan. Kualitas pelayanan menjadi salah satu halpenting yang dapat memberikan kepuasan terhadap nasabah, kualitas pelayanan yang dapat diterima dengan baik dan dapatdirasakan secara langsung dan sesuai dengan apa yang diharapkan oleh nasabah maka akan menjadikan nasabah lebih loyalterhadap perbankan tersebut. PT. Bank Central Asia Tbk. Kantor Cabang Asia Afrika Bandung adalah salah satu perbankanyang selalu berupaya dalam mempertahankan dan berupaya untuk terus meningkatkan kualitas pelayanan kepada nasabahdengan berbagai strategi. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis dimensi kualitas pelayananseperti bukti langsung (tangibles), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), dan empati(emphaty) serta mengetahui dan menganalisis strategi dalam mempertahankan kualitas pelayanan. Metode yang digunakan dalampenelitian ini adalah kualitatif desktiptif dengan mengumpulkan data-data yang bersifat fakta berdasarkan hasil observasi, studidokumentasi dan wawancara dengan karyawan dan nasabah PT. Bank Cental Asia Tbk Kantor Cabang Asia Afrika Bandung yangmenjadi informan dalam penelitian ini. Hasil dari penelitian ini adalah PT. Bank Cental Asia Tbk Kantor Cabang Asia AfrikaBandung telah menjalankan dimensi kualitas pelayanan dengan baik serta adanya strategi yang dibuat oleh perusahaan dalammempertahankan dan kualitas pelayanan.Kata kunci : Kualitas Pelayanan, strategi kualitas pelayanan, perbankan
Co-Authors Anugrah, Rivaldi Putra Butar Butar, Novitasari Dian Indiyati Diva Yasmin Faruqi, Fahran Fasya, Lathan Abdillah Fyananda, Nabiel Aryaputra Husni, Almira Aloudia Makarim, Rafie Nidya Dudija Rezky Monottong Fransiskus Sagala Ridho, Muhammad Ainur Rina Djunita Pasaribu Uruqul Nadhif Dzakiy Yoga Mubaraq