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Peningkatan Pengetahuan dan Kemampuan Ibu-ibu Rumah Tangga di Perumahan Bukit Bambe RT 24 Driyorejo Gresik dalam Mendiversifikasi Produk Olahan Makanan Rice Bowl Daniel Pandu Mau; Mahmudi Mahmudi; Ivy Dian Puspitasari Prabowo; Achmad Taufiq; Bawa Mulyono Hadi; Otje Herman Wibowo
To Maega : Jurnal Pengabdian Masyarakat Vol 6, No 2 (2023): Juni 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v6i2.1698

Abstract

Masyarakat, khususnya ibu-ibu rumah tangga (IRT) Perumahan Bukit Bambe, Driyorejo- Gresik belum mampu berproduktif dan berdaya guna secara ekonomi. Pendapatanya yang rata-rata masih di bawah UMK belum mampu untuk menambah pendapatan kepala keluarga. Meskipun beberapa IRT sudah menjalankan usaha olahan makanan rumahan nasi kemasan, tetapi belum mampu menopang perekonomian keluarga karena tingkat peminatannya cenderung fluktuatif. Rendahnya pengetahuan dan kemampuannya dalam mendiversifikasi atau mengolah makanan yang kreatif dan inovatif menjadi penyebabnya. Oleh sebab itu, diformulasikanlah suatu solusi yaitu melalui pelatihan mendiversifikasi olahan makanan nasi kemasan menjadi konsep rice bowl. Ini merupakan bisnis kuliner yang sedang berkembang dan diminati pasar hingga saat ini. Metode pelatihan yang digunakan adalah ceramah, demonstrasi, praktik, dan diskusi. Berdasarkan hasil evaluasi pasca pelatihan menunjukkan adanya peningkatan pengetahuan dan kemampuan para IRT tersebut, bahkan termotivasi untuk membuka dan mengembangkan usaha rice bowl mulai dari skala kecil.  Kata kunci: Bukit Bambe; Diversifikasi Produk; Rice Bowl
THE SIGNIFICANCE OF TRADITIONAL DAYAK CULINARY HERITAGE IN ESTABLISHING DESTINATION BRAND IDENTITY FOR TOURISM DEVELOPMENT IN CENTRAL KALIMANTAN Daniel Pandu Mau; Mahmudi Mahmudi; Yesarela Pandu Mau; I Wayan Arta Artana
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1175

Abstract

This study aimed to examine the growth of the traditional culinary industry sector in Central Kalimantan and its relationship with tourist destinations, emphasizing its role as a branding tool that shapes the destination brand identity in Central Kalimantan. The research methodology employed was qualitative with a focused case study approach in Central Kalimantan. Data were obtained through triangulation techniques, including observation, interviews, and the analysis of documentary data, involving various informants such as officials from the Ministry of Culture and Tourism, academicians, tourism destination managers, culinary entrepreneurs, tourists, and local communities. Data analysis utilized an interactive model comprising data collection, data condensation, data display, and conclusion stages. The research findings highlighted the diversity of Dayak culinary offerings in Central Kalimantan, including Juhu Umbut Rotan, Juhu Singkah Enyuh, Juhu Kujang, Chips made of Kalakai, Kalumpe, Sambal Kandas Sarai, and Kenta through the Mangenta process, demonstrating positive impacts on the development of tourist destinations. Furthermore, Dayak culinary practices were elevated as a branding element capable of shaping destination identity. The synergy between the government and local communities is vital in promoting Dayak culinary heritage to fortify destination brand identity and boost tourism allure. Through cohesive collaboration, Central Kalimantan can effectively leverage Dayak cuisine's distinctiveness to build a robust and sustainable destination brand. To maximize this potential, fostering strong synergy among the government, local communities, and culinary entrepreneurs is crucial. Proactive government engagement, sustained support for culinary entrepreneurs, organizing culinary festivals to enhance global awareness, targeted backing for enterprises like MEFs Food & Snacks, active community participation in digital marketing, and continuous research to monitor market trends are pivotal.
Implementation of Nutrition-Based Culinary Education for Community Welfare through Demonstration and Active Participation Methods Daniel Pandu Mau; Ivy Dian Puspitasari Prabowo; Elvin Adisatria Lukman; Yohanes Elijah Loo; Lionel Messi
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5506

Abstract

Enhancing community knowledge regarding healthy cooking techniques and nutrition was an important need. This activity sought to provide nutrition-based culinary education through demonstration methods and active participant involvement. The methods employed involved direct instructor demonstrations and evaluations using questionnaires and in-depth interviews. The evaluation results indicated a high level of participant satisfaction, with 86.4% expressing satisfaction with the materials, 82.6% appreciating the demonstration methods, and 89.1% being satisfied with the instructors' capabilities. Further interviews confirmed that many participants felt more confident applying healthy cooking techniques at home, with the professional and friendly instructors receiving high praise. The discussion highlighted the importance of interactive methods in enhancing understanding and recommended including health-related topics and using local ingredients in future programs. The conclusion indicated that this culinary education program encouraged participants to adopt healthier eating habits. Recommendations for further development included enhancing materials with additional topics and incorporating hands-on cooking practice sessions to strengthen participants' skills.
Peran Food Festival dalam Meningkatkan Citra Destinasi Kuliner Tradisional Surabaya Daniel Pandu Mau; Yesarela Pandu Mau; Otje Herman Wibowo; Rizal Kurniansah; I Wayan Arta Artana; I Wayan Adi Putra Ariawan
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v10i2.2250

Abstract

AbstractSurabaya, as a city with significant potential in the traditional culinary tourism sector, has not been fully optimized as a major culinary destination. This study aimed to explore the role of food festivals in enhancing Surabaya’s image as a traditional culinary destination. A qualitative research approach involved in-depth interviews with small and medium-sized enterprise (SME) actors, festival visitors, event organizers, observational analysis, and promotional material review. The findings indicated that food festivals, such as the Tjap Legende Festival and Surabaya Food Festival, have the potential to enhance the city’s image, introduce traditional cuisine, and promote local economic growth. Furthermore, these festivals serve as effective branding tools by leveraging local cultural elements and utilizing digitalization for promotion. Cross-sector collaboration, including SME empowerment and training, is crucial in creating a positive impact and ensuring sustainability. The study also emphasized the importance of financial and technological support for local artists, as well as the use of cultural narratives in promotion to attract tourists, particularly the younger generation and international visitors. Overall, food festivals in Surabaya have substantial potential to position the city as a competitive culinary destination at both national and global levels.Keywords: branding; tourist destination; food festival; traditional cuisine; SurabayaAbstrakSurabaya, sebagai kota yang memiliki potensi besar dalam sektor pariwisata kuliner tradisional, belum sepenuhnya dimanfaatkan secara optimal sebagai destinasi kuliner utama. Penelitian ini bertujuan untuk mengeksplorasi peran food festival dalam memperkuat citra Surabaya sebagai destinasi kuliner tradisional. Pendekatan penelitian yang digunakan adalah kualitatif, dengan melibatkan wawancara mendalam terhadap pelaku UMKM, pengunjung festival, dan penyelenggara acara, serta analisis observasi dan materi promosi. Hasil penelitian menunjukkan bahwa food festival, seperti Festival Tjap Legende dan Surabaya Food Festival, berpotensi meningkatkan citra kota, mengenalkan kuliner tradisional, serta mendorong pertumbuhan ekonomi lokal. Selain itu, festival ini juga berfungsi sebagai alat branding yang efektif dengan memanfaatkan elemen budaya lokal dan pemanfaatan digitalisasi dalam promosi. Kolaborasi lintas sektor, yang meliputi pemberdayaan UMKM dan pelatihan, memiliki peran penting dalam menciptakan dampak positif dan keberlanjutan. Penelitian ini juga menekankan pentingnya dukungan finansial dan teknologi untuk seniman lokal serta penerapan narasi budaya dalam promosi guna menarik wisatawan, khususnya generasi muda dan wisatawan internasional. Secara keseluruhan, food festival di Surabaya memiliki potensi yang besar untuk membangun citra kota sebagai destinasi kuliner yang kompetitif di tingkat nasional maupun internasional.Kata kunci: branding; destinasi wisata; food festival; kuliner tradisional; surabaya