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All Journal MANAJEMEN DEWANTARA Jurnal Akuntansi dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi dan Manajemen Industri Terapan Populer: Jurnal Penelitian Mahasiswa El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Teknologi : Jurnal Ilmiah Sistem Informasi
Alshaf Pebrianggara
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH PERCEIVED EASE OF USE, ELECTRONIC TRUST DAN ELECTRONIC SECURITY TERHADAP KEPUTUSAN PENGGUNAAN GOPAY PADA GENERASI Z Sri Wahyuni Romadhon; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21313

Abstract

This study aims to examine the extent to which perceived ease of use, electronic trust, and electronic security influence Generation Z's decision to use GoPay. The intense competition among digital wallets in Indonesia makes it crucial to understand the factors that influence users' choice of a particular application. This study employed a quantitative method with a descriptive approach, involving 120 respondents who were active GoPay users. Data were obtained through a Likert-based questionnaire and processed using Partial Least Square Structural Equation Modeling (PLS-SEM). The analysis showed that the three variables ease of use, electronic trust, and electronic security had a positive and significant influence on the decision to use GoPay. The ease of understanding the application's display and information (clear and understandable) was a strong factor that encouraged users to feel comfortable making transactions. Furthermore, user trust in the platform also proved to be crucial, particularly the integrity indicator, which is the most decisive aspect in fostering user confidence. Electronic security was also an important consideration, particularly regarding personal data protection, which is a major concern for the younger generation when choosing a digital wallet service. Overall, the study's findings underscore that ease of use, trust, and security are three key aspects influencing Generation Z's decision to use GoPay. These findings are expected to provide input for e-wallet developers to continue improving aspects of user convenience, service transparency, and transaction security.
PENGARUH BRAND SALIENCE, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK AMDK MEREK AQUA DI KABUPATEN SIDOARJO Muhammad Sonhaji; Alshaf Pebrianggara; Muhammad Yani
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.21801

Abstract

This study examines the effects of brand salience, brand image, and brand trust on purchase decisions of AQUA bottled drinking water among Generation Z consumers in Sidoarjo Regency. Understanding brand-related determinants of purchase decisions is essential amid increasing competition in the bottled water industry and changing consumer behavior among younger generations. This research adopts a quantitative approach using a survey method. Data were collected from 96 Generation Z consumers who had purchased AQUA bottled water, selected through purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3 to evaluate both the measurement and structural models. The findings reveal that brand salience and brand trust have a positive and significant effect on purchase decisions, while brand image does not exhibit a significant influence. Brand trust shows the strongest effect, indicating its critical role in shaping consumer purchase decisions. These results highlight the importance of strengthening consumer trust to enhance purchasing behavior in the bottled drinking water market.
Co-Authors Annisa Rahmadini Errinda Ayu Dwi Pramesti Fitriah, Ridhatul Istian Kriya Almanfaluti Lilik Indayani Mas Oetarjo Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Muhammad Sonhaji Muhammad Yani Novi Kartikasari Perdana, Adika Surya Regina, Amelia Rita Ambarwati Rizky Eka Febriansah Sri Wahyuni Romadhon