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Digital transformation to the sustainability of public relations profession in the era of disruption Pribadi, Arguanda; Nasution, Nurhasanah
COMMICAST Vol. 2 No. 1 (2021): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3149

Abstract

Digital transformation is a change in the way work is handled by using information technology to gain efficiency and effectiveness. Since April 2011 the government has echoed Indonesia 4.0, through the ministry of the industry it has made Indonesia 4.0 a Roadmap that has been integrated as the implementation of many strategies in entering the industrial era 4.0. The public relations profession has become a target for the era of technological disruption 4.0 which is capable of producing big data, analytic data, artificial intelligence, internet of things (IoT) which exponentially boosts the quality and effectiveness of various public relations functions. This research is a qualitative descriptive study that aims to conduct in-depth interviews with predetermined respondents. This type of research uses field research, namely research that goes to the field to make observations about a phenomenon in a scientific situation. The data were obtained from two sources including one Pertamina MOR I Medan worker and one Head of BPC Perhumas Medan. The data analysis technique used is data reduction which is the process of selecting, focusing on simplification, and transforming data that arise from written records and research locations. Based on the research results obtained through interviews with resource persons, human performance opportunities in the public relations profession still have a good and exciting future for the world to be disrupted because this era will become rivals for public relations practitioners to be more advanced. Because artificial intelligence (AI) can support and facilitate public relations practitioners in carrying out their duties.
Strategi Komunikasi Public Relation PPTN 4 Regional II Dalam Menjalankan Program Gerakan Cinta Produk PTPN Nazlia, Tatia; Nasution, Nurhasanah
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 4, No 1 (2025): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v4i1.23921

Abstract

The importance of a brand in the development of product or service businesses is evident from the high consumer desire to use goods or services with well-known brands. A widely recognized brand is often associated with quality, trust, and certain values, which encourage consumers to choose it over other products or services. Based on the researcher’s observations, the problem that occurs is the high market competition in product sales. Therefore, with the "Love PTPN Products" movement program, it is expected that more people will get to know and choose PTPN products. The aim of this research is to understand the public relations communication strategy of PTPN 4 Regional II in carrying out the "Love PTPN Products" movement program. The theory used in this research is the theory of internal and external communication. The method used in this research is descriptive qualitative. The techniques used to collect data include interviews, observations, and documentation conducted by the author at the research location. The data analysis techniques performed include data collection, data reduction, data presentation, and drawing conclusions. The researcher conducted interviews with two informants: the head of the sub-division and the public relations secretary of PTPN 4 Regional II. Based on the observations made by the researcher, the communication carried out by the public relations team of PTPN 4 Regional II used internal communication techniques by providing product testimonials to employees, followed by requiring employees to buy and use the company’s products. Additionally, the company also uses its own products to meet office facilities and equipment needs. In external communication, the company collaborates with various institutions and stakeholders, providing testimonials to each stakeholder as a form of product introduction. Another strategy is that the company always attends various events to introduce products and also utilizes social media to promote the products.
Socialization of Outpatient Medical Record Filling System in Parak Karakah Community Health Center Padang Nasution, Nurhasanah; Mayasari, Nila
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/6vjd4846

Abstract

One of the implementations of medical records that must be considered at the health center is storage. The filing/storage system is the activity of storing, organizing, or storing medical record documents to facilitate retrieval. The medical record storage system is divided into two, namely centralized (centralized) and decentralized (separate for each service). Management of medical record file storage is very important to be carried out in a health care institution because it can facilitate and speed up the retrieval of medical record files stored in storage shelves. The Storage that was not optimal and did not have a tracer form at the Parak Karakah Health Center was the reason for the service team conducting outreach regarding medical record storage. This programme was carried out on Tuesday, May 9, 2023. The socialization activity went well and smoothly. Participants were enthusiastic in understanding the material provided. Solutions to problems related to the existing storage system at Puskesmas have been submitted and take into consideration for a better future.
Pemanfaatan AI dalam Pembelajaran Desain Fashion Untuk Meningkatkan Keterampilan Komunikasi Visual Pelajar SMK di Medan Nasution, Nurhasanah; Martinelli, Ida; Sinaga, Corry Novrica
JURNAL PRODIKMAS Hasil Pengabdian Kepada Masyarakat Vol 9, No 2 (2024)
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hasil Sakernas RI Agustus 2023 menyebutkan 22,25% dari 44,7 juta anak muda Gen Z tidak bekerja, tidak menjalani pendidikan, atau tidak mendapat pelatihan (not in employment, education, and training/ NEET). Pendidikan desain fashion di sekolah menengah kejuruan (SMK) adalah upaya menyiapkan orang-orang muda atau dikenal sebagai Gen Z, yang akan bekerja di industri kreatif. Industri yang mengandalkan ide kreatif dan seni ini pun juga sudah dirambah oleh tekhnologi, salah satunya adalah Artificial Intellegence atau AI. Namun, sebagai active user, Gen Z Indonesia memiliki hambatan dalam mengunakan tekhnologi AI ini. Pelatihan singkat mengenai Pemanfaatan AI dalam dunia Desain Fashion untuk meningkatkan ketrampilan komunikasi visual siswa SMK di Kota Medan, yaitu di SMK 8 dan 10 Medan, melibatkan 20 siswa, dengan materi penggunaan perangkat lunak kecerdasan buatan AI untuk analisis tren, pengembangan konsep, dan desain fashion, membuat pola dan simulasi pakaian, sehingga siswa dapat dengan lebih baik memvisualisasikan ide kreatif mereka. Metode pelatihan dalam bentuk seminar, pretest dan posttest tentang kemampuan komunikasi visual, AI dan Desain Fashion, dan diakhiri dengan project singkat membuat 1 rancangan desain fashion dengan bantuan AI.
Peningkatan Efektivitas Penerapan SIMRS dalam Pengelolaan Rekam Medis Elektronik di RSIA Mutiara Bunda Wahyuni, Annisa; Nasution, Nurhasanah; Alawiyah, Hababah
Jurnal Vokasi Vol 9, No 2 (2025): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v9i2.7350

Abstract

Pemanfaatan Sistem Informasi Manajemen Rumah Sakit (SIMRS) merupakan langkah strategis dalam mendukung transformasi digital layanan kesehatan, meningkatkan efisiensi operasional, akurasi data, serta mutu pelayanan. Namun, di berbagai fasilitas kesehatan, termasuk RSIA Mutiara Bunda, implementasi SIMRS belum optimal akibat keterbatasan sumber daya manusia, kebiasaan penggunaan sistem manual, serta rendahnya pemahaman terhadap pemanfaatan data untuk akreditasi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas SDM RSIA Mutiara Bunda dalam mengoperasikan SIMRS secara efektif dan memahami elemen akreditasi LAM-KPRS. Metode yang digunakan meliputi pelatihan berbasis simulasi, diskusi kelompok terfokus (FGD), serta sosialisasi standar akreditasi. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan operasional SIMRS peserta dari 27% menjadi 80%, serta pemahaman elemen akreditasi, khususnya pada aspek keselamatan pasien dan pemanfaatan data. Temuan ini menegaskan pentingnya pelatihan dan pendampingan berkelanjutan dalam mendukung transformasi digital rumah sakit. Kegiatan ini diharapkan menjadi model yang dapat direplikasi di fasilitas kesehatan lain untuk memperkuat integrasi SIMRS dalam sistem mutu pelayanan dan pengambilan keputusan berbasis data
Struktur Naratif Iklan Kebaikan Melampaui Batasan pada YouTube Pertamina Lubis, Chalisa Audia; Nasution, Nurhasanah
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 4, No 2 (2025): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v4i2.26104

Abstract

Advertisements not only function as a means of promoting products or services, but also as a medium to increase public awareness of social and environmental issues. The advertisement of the movement of kindness beyond limits is an advertisement that emphasizes moral and social education. This study aims to analyze how the stages of narrative structure in the advertisement of the movement of kindness beyond limits form the delivery of moral messages. This study uses a qualitative descriptive research method with a structuralist narrative analysis approach by Tzvetan Todorov and the moral theory of Burhan Nurgiyantoro. The data collection technique in this study uses observation and documentation techniques with data analysis techniques using the Miles and Huberman model, namely data reduction, data presentation, and verification of conclusions. Data were analyzed through the identification of Todorov's narrative stages (equilibrium, disruption, recognition, repair the damage, new equilibrium) and Nurgiyantoro's moral perspective. The results of the study show that the narrative stages in advertisements are interrelated in forming moral messages. Advertisements progressively lead the audience to understand the context, feel empathy for the characters, and accept the moral messages conveyed. The main message in this advertisement emphasizes the importance of empathy, social concern, and solidarity in community life
Interpersonal Communication Patterns of Parents and Children in Preventing the Spread of Hoax Information Adhani, Abrar; Anshori, Akhyar; Nasution, Nurhasanah
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v18i1.9572

Abstract

The development of information currently circulating requires sorting and selecting actions for all information obtained to prevent hoax information. One of the people who must play a role is parents by providing an understanding of the importance of media literacy. This research aims to find out 1) the methods used by parents in supervising their children's use of gadgets and social media, and 2) the role of parents in carrying out media literacy in children so that they can minimize the negative impact usage of gadgets and social media. The research was conducted using a qualitative approach with data collection techniques through interviews with three informants who already have children in their teens, and each owns a cellular phone. The analysis uses interpersonal communication theory by DeVito, He highlights the importance of effective communication in relationship development, emphasizing that it occurs within specific cultural, social, and environmental contexts. The results were processed by reducing the data, presenting the data, and verifying the data. The research results found that parents' actions towards children in monitoring the use of cellphones and social media are not an act of distrust towards children, but rather an effort to provide literacy to children about the impact of incorrect information.
Parental Interpersonal Communication In Overcoming Children's Anxiety When Participating In Online Learning Adhani, Abrar; Anshori, Akhyar; Nasution, Nurhasanah
Jurnal Indonesia Sosial Sains Vol. 2 No. 11 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v2i11.460

Abstract

The government's policy on the learning system through network media during the COVID-19 pandemic has pros and cons in the community. For those who are pro against the policy, it is based on the consideration that health is far more important than gaining knowledge through face-to-face in order to anticipate the spread of the corona virus. Meanwhile, those who are against think that learning activities through the network will have an impact on the development of students/children in developing knowledge and the interaction process that is not going well during the pandemic. This study aims to determine how the influence of parental interpersonal communication on children's anxiety during online learning during the Covid-19 pandemic. The approach used in this study is a quantitative approach with data collection carried out through questionnaires to 400 respondents. The data obtained were then analyzed using SPSS 25.0 software for windows. The results of the study found that interpersonal communication between parents and children carried out during the COVID-19 pandemic related to children's education greatly influenced the development of children's education. The learning system that takes place in a network, makes parents and students experience very significant obstacles. In addition, the learning process through the network also affects the psychology of children's growth and development.
Perbandingan Komposisi Proksimat Pada Kedelai Lokal Varietas Wilis dan Kedelai Impor Handayani, Leni; Sari, Masita; Halomoan, Sutan; Nasution, Nurhasanah; Ridwan, Akmal; Purwaningsih, Anggun; Pradana, Angga; Adetrya, Dirga; Fitrya, Annisa; Ardiansyah, Muhammad
Jurnal Pengabdian West Science Vol 4 No 10 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i10.2734

Abstract

Produksi kedelai lokal varietas wilis menghadapi penurunan signifikan, sedangkan kebutuhan akan kedelai sebagai sumber protein nabati terus meningkat di dalam negeri. Penelitian ini bertujuan untuk menganalisis perbandingan komposisi proksimat antara kedelai varietas Wilis lokal dan kedelai impor sebagai langkah awal dalam memahami permasalahan produksi dan kualitas kedelai lokal. Uji proksimat dilakukan pada kedelai lokal varietas Wilis dan kedelai impor untuk mengukur kadar air, protein, lemak, abu, dan karbohidrat. Hasil penelitian menunjukkan perbedaan signifikan antara kedua jenis kedelai tersebut. Hasil Proksimat kedelai lokal varietas wilis dan kedelai impor antara lain kadar air yang tinggi terdapat pada kedelai impor yaitu 10,84% dibandingkan kedelai lokal wiilis yaitu 9,87 %. Kadar protein yang tinggi terdapat pada kedelai lokal wilis yaitu 47,44 % dibanmdinmgkan kedelai impor yaitu 43,43 %. Kadar Lemak yang tinggi terdapat pada kedelai impor yaitu 19,29% dibandingkan kedelai lokal wilis yaitu 17,81%. Kadar abu yang tinggi terdapat pada kedelai impor yaitu 1,92% dibandingkan kedelai lokal yaitu 1.19 %. Kadar karbohidrat yang tinggi terdapat pada kedelai impor 24,52 % dibandingkan kedelai lokal wilis yaitu 23.69%. Direkomendasikan kepada pengusaha olahan kedelai pembuatan tahu dan tempe untuk menggunakan kedelai impor dikarenakan memiliki kandungan protein dan lemak yang tinggi yang dapat menghasilkan tahu dan tempe memiliki kualitas yang baik sehingga lebih menguntungkan. Hasil penelitian ini memberikan gambaran awal mengenai perbedaan komposisi proksimat antara kedelai varietas Wilis lokal dan kedelai impor, yang dapat menjadi dasar untuk lebih lanjut memahami tantangan dalam produksi dan pengolahan kedelai lokal. Dengan pemahaman yang lebih mendalam tentang perbedaan ini, dapat diambil langkah-langkah yang tepat untuk meningkatkan produktivitas dan kualitas kedelai varietas Wilis lokal di masa depan.
ANALISIS PENGELOLAAN REKAM MEDIS BERDASARKAN ELEMEN PENILAIAN LAM-KPRS MRMIK 5 DI RSIA MUTIARA BUNDA PADANG Nasution, Nurhasanah; Wahyuni, Annisa
Jurnal Kesehatan Saintika Meditory Vol 8, No 2 (2025): November 2025
Publisher : STIKES Syedza Saintika Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30633/jsm.v8i2.30563

Abstract

Akreditasi merupakan pengakuan terhadap mutu pelayanan rumah sakit, setelah dilakukan penilaian bahwa rumah sakit telah memenuhi Standar Akreditasi. Demi mewujudkan akuntabilitas pelayanan yang baik kepada masyarakat, setiap rumah sakit diwajibkan untuk melakukan akreditasi sesuai dengan Undang-Undang. Proses  kegiatan penyelenggaraan  rekam  medis  dimulai  pada  saat  diterimanya  pasien  di  rumah  sakit,  dilanjutkan dengan kegiatan pencatatan data medis pasien oleh dokter atau dokter gigi atau tenaga kesehatan lain yang  memberikan  pelayanan  kesehatan  langsung  kepada  pasien.  RSIA Mutiara Bunda adalah rumah sakit swasta, yang merupakan rumah sakit ibu dan anak pengembangan dari RSB Mutiara Bunda. RSIA Mutiara Bunda telah melaksanakan akreditasi pada tahun 2023 dengan menggunakan instrumen LAM-KPRS, sehingga dalam pelaksanaannya perlu melakukan evaluasi terhadap perbaikan-perbaikan yang diberikan oleh surveyor akreditasi. Penelitian ini bertujuan untuk mengetahui bagaimana pengelolaan rekam medis berdasarkan elemen penilaian LAM-KPRS MRMIK 5 di RSIA Mutiara Bunda Kota Padang. Metode penelitian ini adalah deskriptif kualitatif yaitu penelitian yang dilakukan untuk menjelaskan suatu variabel tanpa membuat perbandingan atau hubungan. Informan dalam penelitian ini adalah Manajer Pelayanan, Kepala Rekam Medis, Petugas Rekam Medis, Petugas IT. Hasil dari penelitian ini didapat bahwa capaian MRMIK 5 dapat dikatakan terpenuhi dari setiap kriteria yang ada di instrument MRMIK LAM-KPRS. Saran yang diberikan sebaiknya sosialisasi lebih ditingkatkan untuk pemahaman terkait prosedur seperti SOP dan alur kerja agar pekerjaan lebih dapat berjalan dengan baik dan lancar. Penambahan staf untuk petugas RM juga disarankan mengingat penyimpanan di RSIA Mutiara Bunda menggunakan sistem desentralisasi sehingga akan sedikit kesulitan jika staf RM hanya satu orang.