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All Journal jurnal ilmiah hospitality BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Indonesian Community Journal Indonesian Journal of Islamic Economics and Finance JAMAS: Jurnal Abdi Masyarakat Economic: Journal Economic and Business
Fajar Rakasiwi Syamsuddin
Fakultas Ekonomi Universitas Terbuka
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Analysis of Grab Customer Satisfaction Levels in Makassar Based on Service Quality, Ease of Operation, and Promotional Strategy Fajar Rakasiwi Syamsuddin
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1329

Abstract

This study investigates Grab customer satisfaction in Makassar based on service quality, ease of use, and promotions. The persistent issue of customer dissatisfaction, which may impact user loyalty, is addressed. The extent to which these elements contribute to user satisfaction is the objective of this study. A survey was conducted among all active Grab users in Makassar. A purposive sample of 150 individuals who had used Grab services at least five times in the past three months was selected. The influence of the independent variables on the dependent variable was measured through multiple linear regression data analysis. The results showed that service quality and ease of use had a positive and significant effect on customer satisfaction, and promotions also had a positive and significant effect on customer satisfaction.
Strategi Strategi Pemberdayaan UMKM Berbasis BUMDes melalui Focus Group Discussion dan Diseminasi Hasil Pengabdian untuk Mendukung Pembangunan Desa Berkelanjutan Menuju Pencapaian SDGs di Kabupaten Majene Syahrinullah Syahrinullah; Bulkis; St. Maria Ulfah; Fajar Rakasiwi Syamsuddin; Saddam Husain Tamrin; Devi Ayuni
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i3.19152

Abstract

Penguatan usaha mikro, kecil, dan menengah (UMKM) berbasis Badan Usaha Milik Desa (BUMDes) menjadi salah satu pendekatan strategis dalam mendukung pembangunan desa berkelanjutan sekaligus mempercepat pencapaian Sustainable Development Goals (SDGs). Kegiatan pengabdian ini bertujuan merumuskan strategi pemberdayaan UMKM melalui forum Focus Group Discussion (FGD) dan diseminasi hasil pendampingan yang melibatkan pemerintah daerah, pemerintah desa, BUMDes, pelaku UMKM, APDESI, serta perguruan tinggi. Metode yang digunakan adalah pendekatan partisipatif melalui identifikasi permasalahan, diskusi terarah, penyusunan rekomendasi, dan dialog kebijakan. Hasil kegiatan menunjukkan terbentuknya kesepahaman antar pemangku kepentingan mengenai penguatan kapasitas UMKM, peningkatan kualitas produk, perluasan akses pemasaran, digitalisasi usaha, penguatan tata kelola BUMDes, serta pengembangan kemitraan lintas sektor. Selain menghasilkan rekomendasi strategis, kegiatan ini juga memperkuat komitmen kolaborasi antara Universitas Terbuka Majene dan pemerintah daerah dalam mendukung pembangunan ekonomi desa yang lebih inklusif, berdaya saing, dan berkelanjutan. Model kolaborasi ini berpotensi direplikasi pada desa lain sebagai bagian dari implementasi pembangunan berbasis SDGs.
Co-Authors Abdul Latif Anfas, Anfas Ari Sujipto arifin tahir Bulkis Bulkis Bulkis Devi Ayuni Farhanuddin Ika Yuli Bhayangkari Maria Ulfa Mu'min Mu'min Muhammad Sajidin Nurdyah St. Maria Ulfah Syahrinullah Syahrinullah Syahrinullah Syahrinullah Tamrin, Saddam Husain