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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Barkah Barkah
Universitas Tanjungpura Pontianak
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Faktor-Faktor yang Mempengaruhi Perilaku Membawa Re-Usable Shopping bag ketika Berbelanja di Kalangan Masyarakat di Indonesia Ana Fitriana; Barkah Barkah
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 10 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia adalah salah satu negara terbesar dalam menyumbang sampah plastik ke laut, dengan jumlah mencapai 56 ribu ton pada tahun 2021. Meskipun upaya pengurangan sampah plastik telah dilakukan di negara maju, implementasinya masih terbatas di negara berkembang seperti Indonesia. Tujuan penelitian ini berdasarkan catatan World Population Review sampah Plastik di laut Indonesia mencapai 56 ribu ton pada tahun 2021 dan menduduki peringkat ke 6 dari 10 negara teratas penyumbang sampah Plastik ke laut. Mengingat penelitian tentang upaya pengurangan sampah Plastik telah banyak dilakukan di negara maju, namun belum banyak dilaksanakan di negara berkembang maka dirasa perlu untuk dilakukan penelitian mengenai: “ Faktor- faktor yang mempengaruhi perilaku membawa re-usable shopping bag ketika berbelanja di kalangan masyarakat di Indonesia. Penelitian ini merupakan penelitian kausal, dan dengan menggunakan sampel sebanyak 150 responden namun yang layak olah hanya sebanyak 137. Data yang telerkumpul dianalisis dengan menggunakan WRAPPLS. Hasil penelitian menunjukkan Dari 7 (tujuh ) hipotesis yang diuji diperoleh hasil bahwa Hipotesis 2 (Affect berpengaruh terhadap Intention) menunjukkan koefisien jalur sebesar 0,069 dan dengan p-value sebesar 0,182. Nilai p-value ini lebih besar dari 0,05 yang berarti hipotesis 2 ditolak. Sedangkan ke-6 hipotesis lainnya diterima. Orijinalitas: di dalam penelitian ini digunakan Theory Interpersonal Behaviorr (TIB) dengan menambahkan pengujian pengaruh langsung variable bebas Green Attitude (X1) dan Social Factor (X4) terhadap Behavior (Y2).
The Effect Of Perceived Value On Repurchase Intention Of Skechers Shoe Products With Brand Love As A Mediating Variable Putri Rahmadani; Barkah Barkah; Juniwati Juniwati; Ramadania Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7367

Abstract

This study aims to analyse the effect of Perceived Quality Value, Perceived Social Value, and Perceived Emotional Value on Repurchase Intention with Brand Love as a mediating variable in purchasing Skechers shoes. Samples were taken using purposive sampling technique, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with SmartPLS 4.0 software. The results of the discussion show that Perceived Quality Value, Perceived Social Value, and Perceived Emotional Value have a significant effect on Repuchase Intention through the mediation of Brand Love. These findings emphasise the importance of marketing strategies that focus on improving product quality, social value, and emotional value to strengthen brand loyalty and drive repurchase value.
Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia Angwen Constantine; Barkah Barkah; Ahmadi Ahmadi; Heriyadi Heriyadi; Wenny Pebrianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6399

Abstract

The global fast-food industry continues to experience significant growth, with Indonesia emerging as a strategic market. However, KFC faces serious challenges due to boycott calls related to global geopolitical issues. This study aims to analyze the effects of consumer animosity and negative electronic word of mouth (negative e-WOM) on purchase intention, with brand image as a mediating variable in the context of KFC Indonesia. A quantitative approach was employed using an online survey of 200 Indonesian respondents who were aware of the boycott issue involving KFC. Data were analyzed using SmartPLS version 4.0 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that consumer animosity and negative e-WOM have significant negative effects on brand image. Negative e-WOM significantly influences purchase intention, while consumer animosity does not have a significant direct effect. Nevertheless, brand image plays a significant mediating role in the relationships among the variables. These findings highlight the critical role of brand image in shaping consumer perceptions and behavioral intentions. Strategically, KFC Indonesia needs to strengthen brand image, enhance reputation recovery efforts, and manage public perceptions more effectively to reduce the negative impact of adverse information and consumer sentiment.
Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust Lola Kalista; Juniwati Juniwati; Bintoro Bagus Purmono; Ramadania Ramadania; Barkah Barkah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6402

Abstract

Indonesia is the country with the largest number of TikTok users in the world, making the platform widely used as a digital marketing medium, including in the skincare industry. This study aims to analyze the influence of influencer reviews, price perception, and brand image on purchase intention, with trust as a moderating variable in the relationship between influencer reviews and purchase intention for Somethinc skincare products on TikTok. The study employs a quantitative approach using a survey method involving 200 TikTok users in Indonesia as respondents. Data were collected through an online questionnaire and analyzed using PLS-SEM with SmartPLS 4. The results indicate that influencer reviews, price perception, and brand image have a positive and significant effect on purchase intention. Furthermore, trust is proven to strengthen the influence of influencer reviews on purchase intention. This study provides practical contributions for skincare companies in designing more effective digital marketing strategies through TikTok, particularly in building consumer trust in information sources, managing price perceptions, and strengthening brand image to enhance purchase intention. In addition, the findings are expected to serve as an empirical reference for the development of digital marketing and consumer behavior studies in the skincare industry in Indonesia.
Co-Authors Ahmadi Ahmadi Ana Fitriana Angwen Constantine Bintoro Bagus Purmono Heriyadi Heriyadi Juniwati Juniwati Lola Kalista Putri Rahmadani Ramadania Ramadania Wenny Pebrianti