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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Educational Management Research
Wenny Pebrianti
Universitas Tanjungpura Pontianak
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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The Effect Of Animosity On Purchase Intention: Product Judgment As A Mediating Variable For Israeli Products (Mcdonald's) Magdalena Polonia Rusik; Wenny Pebrianti; Juniwati Juniwati; Ramadania Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7171

Abstract

This study aims to determine the effect of animosity on purchase intention on affiliated Israeli products (McDonald's) and to determine the role of product judgement in mediating animosity and purchase intention. Data were collected through an online survey of consumers who boycotted Israeli products. This research is quantitative research and the data collection was carried out using purposive sampling technique with a total of 150 respondents to be analysed. The data analysis method used is Warp-PLS. The results of this study found that animosity significantly affects purchase intention, animosity significantly affects product judgment, product judgment significantly affects purchase intention, and the relationship between animosity and purchase intention is mediated by product judgment.
Does Thrifting Undermine Local Brands? A Descriptive Study on Fashion Consumption Trends and Purchase Intentions Hardya Alisya; Wenny Pebrianti; Heriyadi
Journal of Educational Management Research Vol. 5 No. 4 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i4.2778

Abstract

This study aimed to analyze the thrifting phenomenon by examining how fashion trends, price, brand image, and consumer ethnocentrism shape purchase intention toward Indonesian local fashion products. This study employed a quantitative research design with a descriptive approach. Data were collected through questionnaires distributed to consumers who had experience with thrift fashion products. Respondents were selected using purposive sampling based on predetermined criteria. The collected data were analyzed descriptively by calculating the mean score of each indicator and interpreting the results based on predefined scale intervals. The findings reveal that purchase intention toward local Indonesian fashion products is formed through a multidimensional evaluation process involving economic, symbolic, and emotional considerations. Price was identified as an important factor influencing thrift product attractiveness, while brand image showed a relatively moderate role in consumer decision-making. Meanwhile, consumer ethnocentrism demonstrated positive support for local fashion products without eliminating interest in thrift alternatives. This study implies that local fashion businesses should strengthen product quality, brand value, and consumer attachment to compete within the growing thrift fashion market. The findings contribute to a broader understanding of consumer behavior by highlighting the coexistence between thrift culture and local fashion preference.
Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia Angwen Constantine; Barkah Barkah; Ahmadi Ahmadi; Heriyadi Heriyadi; Wenny Pebrianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6399

Abstract

The global fast-food industry continues to experience significant growth, with Indonesia emerging as a strategic market. However, KFC faces serious challenges due to boycott calls related to global geopolitical issues. This study aims to analyze the effects of consumer animosity and negative electronic word of mouth (negative e-WOM) on purchase intention, with brand image as a mediating variable in the context of KFC Indonesia. A quantitative approach was employed using an online survey of 200 Indonesian respondents who were aware of the boycott issue involving KFC. Data were analyzed using SmartPLS version 4.0 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that consumer animosity and negative e-WOM have significant negative effects on brand image. Negative e-WOM significantly influences purchase intention, while consumer animosity does not have a significant direct effect. Nevertheless, brand image plays a significant mediating role in the relationships among the variables. These findings highlight the critical role of brand image in shaping consumer perceptions and behavioral intentions. Strategically, KFC Indonesia needs to strengthen brand image, enhance reputation recovery efforts, and manage public perceptions more effectively to reduce the negative impact of adverse information and consumer sentiment.
Purchase Intention Of Glowsophy Moisturizer on Tiktok: Influencer Reputation As Moderator And Kols Customer Perception Esa Agata; Wenny Pebrianti; Bintoro Bagus Purmono; Heriyadi Heriyadi; Harry Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6401

Abstract

TikTok is a rapidly growing social media platform in Indonesia and plays a crucial role in digital marketing, particularly in the skincare industry. Intense competition and negative issues such as black campaigns require companies to adopt effective and credible marketing communication strategies. This study aims to empirically examine the effects of social media marketing activities, perceived quality of information, and KOLs customer perception on purchase intention, as well as the moderating role of influencer reputation for Glowsophy Moisturizer on TikTok. This study employs a quantitative approach using a survey of 200 TikTok users in Indonesia. Data were collected through online questionnaires and analyzed using PLS-SEM with SmartPLS 4.0. The findings indicate that all independent variables have positive and significant effects on purchase intention. Furthermore, influencer reputation significantly strengthens the relationships between the independent variables and purchase intention. The study highlights the importance of social media marketing activities, information quality, and influencer reputation in enhancing consumers’ purchase intention, particularly when brands encounter negative issues.
Overclaim Clarification: The Influence Of Perceived Risk And Online Customer Review On Repurchase Intention Through Brand Trust In The Originote Livia Deviana; Heriyadi Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6490

Abstract

The beauty industry in Indonesia has experienced rapid growth, many brands use marketing strategies by highlighting products percentage claims. However, overclaim issues have emerged as experienced by The Originote and caused a shift in brand positioning and trust. In response, The Originote implemented clarification and product reformulation to restore trust and repurchase intention. This study aims to identify factors influencing repurchase intention by using perceived risk, online customer review, and brand trust. The research using Stimulus–Organism–Response Theory. A quantitative approach was employed using a survey method, and data were analyzed using SmartPLS version 4.0. The study involved 200 respondents who were consumers of The Originote. The findings reveal that perceived risk and online customer reviews have a significant influence on brand trust and repurchase intention. Additionally, brand trust has a positive and significant effect on repurchase intention and serves as a mediating variable between the independent variables on repurchase intention. These results highlight the crucial role of perceived risk, online customer reviews, and brand trust in shaping repurchase intention in the beauty industry facing overclaim issues. This study provides practical and theoretical contributions for companies in developing effective marketing strategies and managing long term consumer and brand relationships.
The Impact Of Local Fried Chicken Attractiveness And Brand Prestige On Repurchase Intention Toward Western Fried Chicken Fast-Food Through Customer Satisfaction Denzel Sudjono; Heriyadi Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6706

Abstract

This study aims to examine the influence of Local Fried Chicken Attractiveness and Brand Prestige on Repurchase Intention toward Western fried chicken fast-food brands in Indonesia, with Customer Satisfaction acting as a mediating variable. A quantitative survey design was employed by collecting data from 200 Indonesian consumers who had experience consuming both local and Western fried chicken products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that the attractiveness of local fried chicken alternatives tends to reduce consumers’ satisfaction with Western fried chicken, while brand prestige positively enhances customer satisfaction and repurchase intention. Furthermore, customer satisfaction plays a crucial mediating role in translating brand perceptions and competitive attractiveness into repurchase intention. This research contributes to consumer behavior literature by extending Alternative Attractiveness Theory and Expectation–Confirmation Theory in the context of the Indonesian fast-food industry, particularly in explaining how competitive pressure from local brands and symbolic brand value influence consumers’ repurchase behavior.
The Influence Of Perceived Enjoyment, Electronic Word Of Mouth, And Social Influence On Robux Purchase Intention With Attitude As A Mediating Variable On Roblox Players In Indonesia Muhammad Ari Nugraha; Yulyanti Fahruna; Ahmadi Ahmadi; Wenny Pebrianti; Harry Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6715

Abstract

Roblox has evolved into a digital platform that combines gaming, social interaction, and a virtual economy centered on the in-game currency, Robux. In this environment, players are frequently exposed to community trends, peer influence, and time-limited virtual items that may encourage virtual purchasing behavior. Despite many users being teenagers or young adults with limited income sources, Robux purchases remain common, suggesting that psychological and social factors may strongly influence purchasing decisions. Therefore, this study aims to examine the influence of perceived enjoyment, electronic word of mouth (eWOM), and social influence on Robux purchase intention, with attitude acting as a mediating variable among Roblox players in Indonesia. A quantitative research approach was employed, utilizing an online questionnaire distributed through social media and Roblox communities. Data from 172 respondents were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings indicate that perceived enjoyment, eWOM, and social influence significantly affect attitude. Attitude exerts a strong positive effect on purchase intention and mediates the relationship between the independent variables and purchase intention. Among the variables examined, social influence is the most dominant factor shaping attitudes toward Robux purchases. These results underscore the significance of social interaction, community influence, and perceived enjoyment in shaping virtual purchase behavior within online gaming ecosystems.
The Influence Of Korean Wave, Price Perception, And Perceived Quality On Repurchase Intention: The Mediating Role Of Customer Satisfaction In Indomie Korean Ramyeon Stephani Priska Aichen; Giriati Giriati; Wenny Pebrianti; Heriyadi Heriyadi; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6798

Abstract

Indomie Korean Ramyeon was introduced in response to the high consumption of instant noodles and the growing popularity of Korean culture in Indonesia. Increasing market competition requires companies to understand the key factors that drive consumers’ repurchase intention. This study aims to analyze the influence of Korean Wave, Price Perception, and Perceived Quality on Repurchase Intention, with Customer Satisfaction as a mediating variable. A quantitative approach was employed using an online survey of 200 respondents who had previously consumed the product. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4, and mediation effects were tested using bootstrapping. The results indicate that Korean Wave, Price Perception, and Perceived Quality have positive and significant effects on both Customer Satisfaction and Repurchase Intention. Furthermore, Customer Satisfaction mediates the relationship between Price Perception and Perceived Quality on Repurchase Intention, but does not mediate the effect of Korean Wave. These findings suggest that the Korean Wave acts as a direct driver of repurchase intention, while customer satisfaction is more strongly influenced by perceived price and product quality. Therefore, companies should maintain product quality and price-value alignment while leveraging Korean cultural trends as a marketing strategy to enhance repurchase intention.
Co-Authors Ahmadi Ahmadi Angwen Constantine Barkah Barkah Bintoro Bagus Purmono Denzel Sudjono Esa Agata Giriati Giriati Hardya Alisya Harry Setiawan Heriyadi Heriyadi Heriyadi Juniwati Juniwati Livia Deviana Magdalena Polonia Rusik Muhammad Ari Nugraha Ramadania Ramadania Stephani Priska Aichen Yulyanti Fahruna