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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Digital Marketing and Halal Industry JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Ramadania Ramadania
Universitas Tanjungpura Pontianak
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Effect Of Need For Uniqueness And Bandwagon Effect On Purchase Intentions Through The Hedonic Function Of Attitude As An Intervening Variable In Purchasing An Iphone 15 Promax Smartphone(Study On Generation Z Pontianak) Rindi Astuti; Heriyadi Heriyadi; Juniwati Juniwati; Ramadania Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7170

Abstract

This study aims to analyse the effect of Need for Uniqueness and Bandwagon Effect on Purchase Intentions with Hedonic Function of Attitude as an intervening variable in the purchase of iPhone 15 Pro Max. The sample was taken using purposive sampling, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with WarpPls 8.0. The results showed that Need for Uniqueness and Bandwagon Effect have a significant effect on Purchase Intention through the mediation of Hedonic Function of Attitude. These findings emphasise the importance of marketing strategies that focus on product uniqueness and consumers' hedonic experiences.
The Effect Of Animosity On Purchase Intention: Product Judgment As A Mediating Variable For Israeli Products (Mcdonald's) Magdalena Polonia Rusik; Wenny Pebrianti; Juniwati Juniwati; Ramadania Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7171

Abstract

This study aims to determine the effect of animosity on purchase intention on affiliated Israeli products (McDonald's) and to determine the role of product judgement in mediating animosity and purchase intention. Data were collected through an online survey of consumers who boycotted Israeli products. This research is quantitative research and the data collection was carried out using purposive sampling technique with a total of 150 respondents to be analysed. The data analysis method used is Warp-PLS. The results of this study found that animosity significantly affects purchase intention, animosity significantly affects product judgment, product judgment significantly affects purchase intention, and the relationship between animosity and purchase intention is mediated by product judgment.
The Effect Of Perceived Value On Repurchase Intention Of Skechers Shoe Products With Brand Love As A Mediating Variable Putri Rahmadani; Barkah Barkah; Juniwati Juniwati; Ramadania Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7367

Abstract

This study aims to analyse the effect of Perceived Quality Value, Perceived Social Value, and Perceived Emotional Value on Repurchase Intention with Brand Love as a mediating variable in purchasing Skechers shoes. Samples were taken using purposive sampling technique, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with SmartPLS 4.0 software. The results of the discussion show that Perceived Quality Value, Perceived Social Value, and Perceived Emotional Value have a significant effect on Repuchase Intention through the mediation of Brand Love. These findings emphasise the importance of marketing strategies that focus on improving product quality, social value, and emotional value to strengthen brand loyalty and drive repurchase value.
From Immersion to Impulse: The Trust Buiding Journey in Digital Commerce Latifah Latifah; Ramadania Ramadania; Juniwati Juniwati
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.29326

Abstract

Despite the rapid expansion of digital commerce in Indonesia’s cosmetics sector, the mechanisms through which immersive digital experiences shape consumer decision-making remain insufficiently understood, particularly with respect to the interaction between trust formation and tactile preferences. Addressing this gap, the present study investigates how multidimensional immersive experiences influence impulse buying behavior through the mediating role of trust, while considering need for touch as a moderating factor. Immersive experience is conceptualized through three dimensions that are increasingly prevalent in digital cosmetic marketing, namely augmented reality virtual try-on, live streaming commerce, and social media marketing activities. Employing a cross-sectional research design, data were collected from 451 Indonesian consumers aged 18 to 40 years who had purchased international cosmetic brands via digital platforms within the previous six months. The proposed hypotheses were tested using Partial Least Squares Structural Equation Modeling. The findings indicate that all three immersive dimensions significantly enhance consumer trust, with social media marketing exerting the strongest influence, followed by live streaming commerce and augmented reality virtual try-on. Trust, in turn, has a positive and significant effect on impulse buying behavior. Importantly, the results reveal that need for touch negatively moderates the relationship between trust and impulse buying, suggesting that consumers with higher tactile preferences tend to engage in greater purchase deliberation despite elevated levels of trust. The structural model demonstrates strong explanatory power for both trust and impulse buying. This study contributes to the literature by operationalizing immersive experience as a multidimensional construct and identifying tactile preference as a critical boundary condition in digital consumption contexts. From a practical perspective, the findings offer strategic insights for international cosmetic brands in tailoring digital marketing approaches that align with consumers’ sensory orientations in emerging markets such as Indonesia.
Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust Lola Kalista; Juniwati Juniwati; Bintoro Bagus Purmono; Ramadania Ramadania; Barkah Barkah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6402

Abstract

Indonesia is the country with the largest number of TikTok users in the world, making the platform widely used as a digital marketing medium, including in the skincare industry. This study aims to analyze the influence of influencer reviews, price perception, and brand image on purchase intention, with trust as a moderating variable in the relationship between influencer reviews and purchase intention for Somethinc skincare products on TikTok. The study employs a quantitative approach using a survey method involving 200 TikTok users in Indonesia as respondents. Data were collected through an online questionnaire and analyzed using PLS-SEM with SmartPLS 4. The results indicate that influencer reviews, price perception, and brand image have a positive and significant effect on purchase intention. Furthermore, trust is proven to strengthen the influence of influencer reviews on purchase intention. This study provides practical contributions for skincare companies in designing more effective digital marketing strategies through TikTok, particularly in building consumer trust in information sources, managing price perceptions, and strengthening brand image to enhance purchase intention. In addition, the findings are expected to serve as an empirical reference for the development of digital marketing and consumer behavior studies in the skincare industry in Indonesia.
Co-Authors Barkah Barkah Bintoro Bagus Purmono Heriyadi Heriyadi Juniwati Juniwati Latifah Latifah Lola Kalista Magdalena Polonia Rusik Putri Rahmadani Rindi Astuti Wenny Pebrianti