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All Journal Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Proceeding International Annual Conference Economics, Management, Business, and Accounting
Eduard Alfian Syamsya Sijabat
Institut Transportasi dan Logistik Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Marketing Strategy to Increase Port Competitiveness Siti Maemunah; Rio Batista; Anthony Arif Priadi; Rully Indrawan; Eduard Alfian Syamsya Sijabat
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 10, No 1 (2023): Maret
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v10i1.1091

Abstract

 PT IPC Petikemas Tanjung Priok Jakarta is the service company related to the container terminal sector. The aim of the research is to find out the company’s internal and external factors as well as the company’s strategy to improve its performance especially for the marketing factor. The research method used descriptive method and used SWOT as the data analysis technique. The result in the first quadrant shows an aggressive position. The strategy is using all power it has to take advantage of the existing opportunities. It suggests to formulate the marketing strategies in order to increase the competitiveness of PT IPC Terminal Petikemas and to build the system to improve the effectiveness and efficiency of the operational services. The result also shows that the company should maintain good relation with its customers by giving rewards and discounts, should improve the quality of Human Resources and should create opportunities to develop new innovations. The strategy could be applied through website electronic systems and social media. The company should supervise the operational activities and to promote widely to prepare and overcome the impact of the economic instability.
Company Resilience and Competitiveness Sourced from Dynamic Managerial Capability with Transformation Digital Moderation Eduard Alfian Syamsya Sijabat
Proceeding International Annual Conference Economics, Management, Business, and Accounting Vol. 2 (2025): Proceeding International Annual Conference Economics, Management, Business, and Accou
Publisher : IAEI

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Abstract

The competitiveness and resilience of service companies are related to dynamic managerial capabilities. Dynamic managerial capabilities that are well managed by the company will produce competitiveness and resilience. This study aims to examine the competitiveness and resilience of companies that rely on the management of dynamic managerial capabilities with the moderation of digital transformation. The object of the research is shipping agency companies in Indonesia that operate in the 5 main ports in Indonesia. Data collection was carried out online by distributing questionnaires and analysed statistically using WARPls. The results showed that dynamic managerial capabilities had a significant effect on resilience and competitiveness. The digital transformation adopted by the company shows the strengthening of dynamic managerial capabilities in influencing the company's competitiveness. Different results showed that digital transformation weakens the dynamic managerial capabilities in influencing the company's resilience. The results of this study contribute implications in enriching the empirical testing of the theory of competitive advantage based on the resource-based view (RBV). The results of this study contribute practically to the shipping agency service industry in Indonesia, which shows that the digital transformation adopted by the company will strengthen the dynamic managerial capabilities towards competitiveness while its weaken the company resilience.
Co-Authors Anthony Arif Priadi Rio Batista Rully Indrawan Siti Maemunah