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Penerapan Digital Marketing dan Personal Finance Sebagai Pengembangan Usaha Jus Honje di Desa/Kecamatan Mangunjaya Kabupaten Pangandaran Keni Kaniawati; Rully Indrawan; Andhi Sukma
Charity : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2018): Charity - Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing merupakan penggunaan internet dan teknologi informasi untuk memperluas dan meningkatkan fungsi pemasaran tradisional. Digital marketing mencakup banyak teknik dan praktik yang terkandung dalam kategori pemasaran internet. Personal finance adalah seni dan ilmu mengelola dana keuangan dari unit individual / rumah tangga yang berfungsi mengelola keuangan pribadi. Permasalahan pada kedua mitra yaitu: pertama, Pemasaran jus honje yang masih bersifat tradisional, terbatas dan masih menggunakan metode pemasaran dari mulut ke mulut atau tradisional, dan hanya didistribusikan oleh Koperasi Serba Usaha (KSU) Kuntum Mekar Desa Kecamatan Mangunjaya Kabupaten Pangandaran.Akses perjalanan dari lokasi mitra sangat sulit dijangkau. Kedua, Para pelaku usaha Jus Honje belum menggunakan pencatatan dan pengelolaan keuangan yang baik.Kedua permasalahan diatas menyebabkan tidak berkembangnya pelaku usaha HONJEKU. Metode pendekatan yang digunakan untuk menyelesaikan permasalahan di atas yaitu dengan metode pelatihan, pembimbingan, dan monitoring. Solusi permasalahan kedua mitra adalah dengan cara melakukan beberapa kegiatan yakni Pelatihan Digital Marketing bagi Usaha Mikro; Pelatihan Personal Finance bagi Usaha Mikro dan Pembimbingan dan monitoring penerapan digital marketing dan Pelaksanaan Personal Finance. Keterlibatan ahli dalam bidangnya diperlukan dalam kegiatan dengan harapan dapat memberikan wawasan, pengetahuan dan kemampuan menerapkan digital marketing dan personal finance sehingga wirausaha dapat bersaing dan mengembangkan usaha jus honje.
ANALISIS STRATEGI PROMOSI E-COMMERCE SHOPEE YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN Felya Salsabilla Nadiansyah; Rully Indrawan; Saiful Almujab
Oikos : Jurnal Ekonomi dan Pendidikan Ekonomi Vol 6 No 1 (2022): Oikos : Jurnal Ekonomi dan Pendidikan Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v6i1.5057

Abstract

Penelitian ini bertujuan untuk mengetahui intensitas penggunaan e-commerce shopee, strategi promosi yang dilakukan oleh e-commerce shopee dan strategi promosi e-commerce shopee yang paling signifikan mempengaruhi keputusan pembelian mahasiswa Program Studi Pendidikan Ekonomi Universitas Pasundan. Metode penelitian yang digunakan adalah metode survey dengan pendekatan kuantitatif, dengan sampel berjumlah 202 mahasiswa Program Studi Pendidikan Ekonomi FKIP Universitas Pasundan. Teknik dalam pengumpulan data menggunakan angket dan teknik analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa intensitas penggunaan e-commerce shopee pada mahasiswa program studi pendidikan ekonomi dalam taraf yang tinggi ditunjukkan dengan jumlah responden sebanyak 202 orang pengguna e-commerce shopee yang merasakan promo rutin dari shopee sehingga dapat menjawab setiap pernyataan-pernyataan setiap variabel strategi promosi yang dimiliki e-commerce shopee, strategi promosi yang dilakukan e-commerce shopee untuk mempengaruhi keputusan pembelian terdiri dari lima yaitu, promo gratis ongkir, banjir promo, permainan berhadiah, beragam metode pembayaran, dan layanan shopee express dan secara parsial strategi promosi berupa banjir promo yang paling signifikan mempengaruhi keputusan pembelian dengan nilai koefisien determinasi (R2) sebesar 49,7%.
Wagons Maintenance Performance Analysis at Depot Gerbong Sidotopo, Surabaya Yosi Pahala; Galih Prananda; Widodo Widodo; Rully Indrawan
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 8, No 3 (2021): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v8i3.714

Abstract

The research objective is to improve the performance of the carriage Depot in terms of maintenance personnel, facilities and equipment to support the operational needs of the wagon facility. The Sidotopo Wagon Depot is one of the Depots that carries out periodic maintenance of wagon facilities in Operation Area 8 Surabaya. In carrying out the maintenance of facilities, there are several obstacles, namely the workload that is not in accordance with regular working hours, the minimum number of employees who have competency certification, several measuring instruments that have not been calibrated and several damaged work facilities and equipment. In this research, which will be a sample of maintenance personnel facilities at the Sidotopo Carriage Depot with a population of 28 people. This research uses the Importance Performance Analysis approach method, Cartesian diagram, validity and reliability test, analysis of characteristics and needs of maintenance personnel and analysis of availability of Depot maintenance facilities and equipment. Research results, found that the number of maintenance personnel needed is 30 maintenance personnel. Also, requires improvement efforts on the performance elements that are included in the main priority, namely; the condition of work equipment, calibration of work equipment and number of maintenance personnel.
Tata Kelola Berkontribusi dan Kualitas Layanan Elektronik Perusahaan Pelayaran Nasional Taufik Akbar; Asep Suparman; Sandriana Marina; Edhie Budi Setiawan; Rully Indrawan
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 9, No 1 (2022): MARET
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v9i1.980

Abstract

The purpose of the study is to determine the contribution of SIMLALA service governance and the quality of electronic services to the satisfaction of shipping companies. Some of the main problems were the limited number of SIMLALA service operators, the lack of satisfaction of shipping companies with the quality of SIMLALA electronic services of the Directorate of Sea Traffic and Transportation, and the inadequate governance of marine traffic services of the Directorate. This study used path analysis with 133 samples of shipping companies taken randomly. The findings of this study are the Directorate of Sea Traffic and Transportation issues an accelerative policy to support the improvement of the quality of SIMLALA electronic services. The Directorate also issues specific policies to manage the governance of sea traffic services. The Directorate should try to improve and enhance the quality of SIMLALA electronic services to make a greater contribution for the shipping companies.
Marketing Strategy to Increase Port Competitiveness Siti Maemunah; Rio Batista; Anthony Arif Priadi; Rully Indrawan; Eduard Alfian Syamsya Sijabat
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 10, No 1 (2023): Maret
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v10i1.1091

Abstract

 PT IPC Petikemas Tanjung Priok Jakarta is the service company related to the container terminal sector. The aim of the research is to find out the company’s internal and external factors as well as the company’s strategy to improve its performance especially for the marketing factor. The research method used descriptive method and used SWOT as the data analysis technique. The result in the first quadrant shows an aggressive position. The strategy is using all power it has to take advantage of the existing opportunities. It suggests to formulate the marketing strategies in order to increase the competitiveness of PT IPC Terminal Petikemas and to build the system to improve the effectiveness and efficiency of the operational services. The result also shows that the company should maintain good relation with its customers by giving rewards and discounts, should improve the quality of Human Resources and should create opportunities to develop new innovations. The strategy could be applied through website electronic systems and social media. The company should supervise the operational activities and to promote widely to prepare and overcome the impact of the economic instability.
Tata Kelola Berkontribusi dan Kualitas Layanan Elektronik Perusahaan Pelayaran Nasional Taufik Akbar; Asep Suparman; Sandriana Marina; Edhie Budi Setiawan; Rully Indrawan
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 9, No 1 (2022): MARET
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v9i1.980

Abstract

The purpose of the study is to determine the contribution of SIMLALA service governance and the quality of electronic services to the satisfaction of shipping companies. Some of the main problems were the limited number of SIMLALA service operators, the lack of satisfaction of shipping companies with the quality of SIMLALA electronic services of the Directorate of Sea Traffic and Transportation, and the inadequate governance of marine traffic services of the Directorate. This study used path analysis with 133 samples of shipping companies taken randomly. The findings of this study are the Directorate of Sea Traffic and Transportation issues an accelerative policy to support the improvement of the quality of SIMLALA electronic services. The Directorate also issues specific policies to manage the governance of sea traffic services. The Directorate should try to improve and enhance the quality of SIMLALA electronic services to make a greater contribution for the shipping companies.
CARRIYING CAPACITY OF ACCSESSIBILITY AND CONNECTIVITY IN THE TRANSIT ORIENTED DEVELOPMENT (TOD) AREA OF LRT CIKUNIR 2 STASION Azam, Fadil; Suryobuwono, Abdullah Ade; Setyawati, Aswanti; Indrawan, Rully; Saputro, Soemino Eko
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.922

Abstract

This study is aimed at identifying the main problem in the TOD (Transit Oriented Development) area of Cikunir 2 LRT Station, namely, the lack of accessibility and adequate connectivity, especially for pedestrians and users of mass public transportation, due to the concept and infrastructure that is not optimal. The study was conducted for two months, from May to June 2023, using field observations and institutional interviews. The preliminary survey was conducted to obtain primary and secondary data, which were then processed using the analysis of the walkability, accessibility, and connectivity index. The results of this analysis are expected to provide insight into the development of access and connectivity in the area. The resulting recommendations include the provision of barrier-free pedestrian paths and separation from motor vehicles. The provision of safe crossing facilities, and increased safety through lighting and disturbance reporting instruments are also suggested. In addition, the arrangement of activity functions along the pedestrian path, improved cleanliness, air circulation, and visual attraction are suggested. Furthermore, studies on the behavioral dynamics between pedestrian and vehicle, the integration of smart technologies to enhance walkability and the environmental and health benefits of improved pedestrian infrastructure could provide valuable insights. Research on institutional integration and financial management for urban development projects would also help in optimizing the implementation of these improvements for safer and more accessible urban spaces.
Determinasi Preferensi Penumpang Dimediasi Loyalitas Penumpang dan Dimoderasi Implementasi Kebijakan Transportasi Darat Sugiyanto; Rully Indrawan; Francis Tantri; I Made Suraharta
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 6 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober - November 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i6.3081

Abstract

Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh Inovasi, kualitas layanan dan kepuasan penumpang terhadap preferensi penumpang yang dimediasi oleh loyalitas penumpang dan dimoderasi implementasi kebijakan transportasi darat. Metode yang digunakan dalam penelitian ini yaitu Kuantitatif. Alat analisis yang digunakan dalam penelitian ini meliputi IBM SPSS Statistics versi 26. Aplikasi tambahan meliputi AMOS versi 24. Populasi dalam penelitian ini diperoleh dari seluruh pengguna layanan transportasi darat antar provinsi yang ada di pulau jawa khususnya di Kota Jakarta, Kota Solo, Kota Jogyakarta, Kota Surabaya dan Kota Malang. Teknik pengambilan sampel yang digunakan dalam penelitian ini yaitu teknik purposive sampling dengan metode judgement non-probability sampling. Uji yang dilakukan dalam penelitian ini Confirmatory Factor Analysis, Convergent Validity, Average Variance Extracted, Discriminant Validity dan Construct Reliability. Hasil dan penelitian ini meliputi: 1) Inovasi produk berpengaruh signifikan terhadap preferensi penumpang; 2) Kualitas layanan tidak berpengaruh signifikan terhadap preferensi penumpang; 3) Kepuasan penumpang berpengaruh signifikan terhadap preferensi penumpang; 4) Loyalitas penumpang berpengaruh signifikan terhadap preferensi penumpang; 5) Inovasi produk berpengaruh signifikan terhadap loyalitas penumpang; 6) Kualitas layanan tidak berpengaruh signifikan terhadap loyalitas penumpang; 7) Kepuasan penumpang berpengaruh signifikan terhadap loyalitas penumpang; 8) Implementasi kebijakan transportasi darat berpengaruh signifikan terhadap preferensi penumpang; 9) Implementasi kebijakan transportasi darat dapat memoderasi arah pengaruh inovasi produk terhadap preferensi penumpang; dan 10) Implementasi kebijakan transportasi darat tidak dapat memoderasi arah pengaruh kualitas layanan terhadap preferensi penumpang.
Vendor Seleection in E-Commerce Using the Analytical Hierarchy Process Method Yosiyanto, Robi; Handayani, Sri; Rahardjo, Sri; Ricardianto, Prasadja; Indrawan, Rully; Fachrial, Peppy
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 11 No. 3 (2024): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v11i3.1322

Abstract

The development of the e-commerce business is an opportunity for logistics service providers as third parties who deliver goods sold by the seller to the location intended by the buyer. This study aims to analyze the behavior of fashion e-commerce customers in choosing the best vendor. Data were collected by in-depth interviews with five selected informants for vendor criteria and sub-criteria, then a survey was conducted on 100 respondents. The data were analyzed using the Analytical Hierarchy Process method to determine criteria and sub-criteria in selecting the preferred vendor. The first criterion was reliability of delivery, with the sub-criteria of timeliness, accuracy of delivery destination, and security of the condition of the goods. The second criterion was price. The next criterion was products with regular delivery, express, and same-day sub-criteria. The last criterion was shipping features with its sub-criteria shipping tracking, wide delivery area, and customer service. For the case of Indonesia in this study, the best vendor in delivering products from e-commerce to customers is obtained by Si Cepat in the first place, followed by J&T and JNE in second and third places.
Analisis Kerja Sama PSO PT Transjakarta dan Dinas Perhubungan Jakarta Widwan Dwipa Putra, Kadek; Sihombing, Sarinah; Dewi Kania, Dinar; Fachrial, Peppy; Indrawan, Rully
Jurnal Siber Transportasi dan Logistik Vol. 2 No. 4 (2025): (JSTL) Jurnal Siber Transportasi dan Logistik (Januari - Maret 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jstl.v2i4.310

Abstract

Pelaksanaan kerja sama antara pemerintah dan pihak eksternal seperti Badan Usaha Milik Daerah (BUMD) atau pihak swasta merupakan strategi penting untuk mengatasi keterbatasan sumber daya pemerintah, guna mencapai tujuan pembangunan dan optimalisasi pelayanan publik. Namun, dalam praktiknya, sering kali muncul kendala yang dapat menghambat pencapaian hasil yang maksimal dari kerja sama tersebut. Penelitian ini bertujuan untuk menganalisis kualitas kerja sama Public Service Obligation (PSO) antara PT Transjakarta dan Dinas Perhubungan Daerah Khusus Jakarta dalam pemenuhan pelayanan dasar sesuai Standar Pelayanan Minimal (SPM) angkutan umum. Analisis difokuskan pada penerapan prinsip-prinsip Good Governance dalam mewujudkan kerja sama yang berkualitas, serta mengevaluasi dampak kerja sama terhadap pengguna layanan dengan menggunakan teori Stakeholder Impact Assessment. Hasil penelitian menunjukkan bahwa kerja sama PSO antara PT Transjakarta dan Dinas Perhubungan Daerah Khusus Jakarta telah sesuai dengan prinsip-prinsip Good Governance. Berdasarkan teori Stakeholder Impact Assessment, dampak kerja sama ini sudah cukup memenuhi Standar Pelayanan Minimal (SPM) angkutan Transjakarta, meskipun masih ada beberapa aspek yang perlu diperbaiki untuk peningkatan kualitas layanan di masa depan.
Co-Authors Aang Gunawan Aang Gunawan, Aang Abdullah Ade Suryobuwono Abdullah Ade Suryobuwono Adie Kuntara Agusinta, Lira Alfian Michiels Alinda Shintami Almujab, Saiful Andhi Sukma Angky Tania Riyanti Anthony Arif Priadi Antoni Tampubolon, Antoni Apriliana, Titik Susilowati Arsad Rifki Adhawi Fareza Artfan, Erfin Khidayat Asep Suparman Astrid, Fauziyah Aswanti Setyawati Aswanti Setyawati Setyawati Azam, Fadil Budi Mantoro Christine Widilestari Dedi Ardian Susanto Dedi Ardian Susanto Destya Rahmayanti Dian Artanti Arubusman Dinar Dewi Kania Dinar Dewi Kania Djamal Subastian Dwi Yulika Edhie Budi Setiawan Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Edi Abdurachman Eduard Alfian Syamsya Sijabat Eduard Alfian Syamsya Sijabat Eduard Alfian Syamsya Sijabat Eka Firmansyah Erfin Khidayat Artfan Erna S. Widodo Erna S. Widodo Euis Saribanon, Euis Fachrial, Peppy Felya Salsabilla Nadiansyah Francis Tantri Francis Tantri, Francis Galih Prananda Ginting, Purnomo Ramadhani Handayani, Sri Haris Haris, Haris Hendalillah, Della I Made Suraharta Ibnu Romadhona Ika Utami Yulihapsari Juliater Simamarta Juliater Simarmata Juliater Simarmata Kania, Enung Sri Kencana Verawati Mohd Faizal Sulaiman Mudjiardjo Mudjiardjo Mudjiardjo, Mudjiardjo Muhammad Iqbal Firdaus Muhammad Iqbal FIrdaus, Muhammad Muhammad Thamrin Muhammad Thamrin Muhammad Thamrin Muhammad Thamrin Munawaroh Zainal Natasya De La Rosa Nofrisel, Nofrisel Novita Widyaningrum Nur Prasetyo Nurhaliza Nurhaliza Olfebri Prasadja Ricardianto, Prasadja Pribadi, Punkky Januar R. Poppy Yaniawati Rahayu Kariadinata Rahmayanti, Destya Reza Aditya Digambiro Rio Batista RR. Ella Evrita Hestiandari Sandriana Marina Saputro, Soemino Eko Sarinah Sihombing Setyawati, Aswanti Setyawati Siti Maemunah Siti Maimunah Soekirman, Atong Sonya Sidjabat Sri Rahardjo Sri Rahardjo Stanley P Dewanto Sugiyanto SUGIYANTO Sukardimand, Tjuk Suraharta, I Made Suryobuwono, Abdullah Ade Taufik Akbar Tjuk Sukardimand Tri Cahyadi Widodo Widodo Widwan Dwipa Putra, Kadek Yosi Pahala Yosiyanto, Robi Yuliantini Yuliantini Zaenal Abidin Zainal, Munawaroh Zaroni Zaroni Zulfa Fitri Ikatrinasari