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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal FATEKSA : Jurnal Teknologi dan Rekayasa Mitra Akademia: Jurnal Pengabdian Masyarakat Journal of Communication Studies and Society INJECT Interdisciplinary Journal of Communication
Lokita, Raden Arditya Mutwara
Unknown Affiliation
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Strategi Branding bagi Pelaku UMKM Taman Toga Ngupoyo Sehat Sekarningrum, Anggun Anindya; Lokita, Raden Arditya Mutwara; Azmi, Bela Fataya; Mulyatun, Sri; Vinanda, Rufki Ade; Santoso, Joko Dwi
Jurnal Pengabdian Masyarakat AbdiMas Vol 10, No 05 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v10i05.7826

Abstract

Taman Toga Ngupoyo Sehat yang terletak Padukuhan Ngelosari, Piyungan sudah sejak lima tahun yang lalu mengembangkan budidaya tanaman sehat. Tempat budidaya sekaligus dipoles menjadi tempat nongkrong sembari menikmati minuman khas Taman Toga yakni jamu herbal yang diolah secara alami. Produk atau luaran yang dihasilkan tidak dapat dipandang sebelah mata. Padukuhan yang berperan produsen sekaligus pengelola masih terdapat kekurangan Sumber Daya Manusia (SDM) yang sesuai. Produk UMKM ini berupa taman, tanaman obat dan jamu herbal yang masih belum dikenal secara luas. Program pelatihan dilaksanakan untuk meningkatkan kualitas dan mutu SDM anggota UMKM Taman Toga guna meningkatkan pemasaran baik kunjungan dan penjualan produk jamu alaminya. Dalam kegiatan pengabdian Masyarakat ini, para pengurus dan juga pengelola diberikan seminar dan sosialisasi terkait pentingnya branding. Materi yang disampaikan terkait cara membangun brand yang tepat untuk UMKM sehingga diharapkan mampu menjadi jembatan atau menunjang peningkatan mutu dan kualitas SDM di Taman Toga. Tujuan pelatihan ini nantinya terdapat peningkatan kunjungan dan penjualan terkait produk dapat tercapai. Kata Kunci: branding, brand, UMKM, digital marketing, strategi.
Online Media Coverage of COVID-19 in Tempo.co Lokita, Raden Arditya Mutwara; Astari, Devi Wening; Sekarningrum, Anggun Anindya
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i1.6659

Abstract

When WHO (World Health Organization) declared COVID-19 a pandemic, the world realized that COVID-19 was a real threat. In Indonesia, the first case appeared on March 2, 2020. The Indonesian government categorized COVID-19 as a non-natural disaster. The aim of the research is to see how news trends appear in online media related to COVID-19, especially on Tempo.co. The research method uses content analysis with purposive sampling to process data. The data was then analyzed using the concept of news objectivity and health communication theory. As a result, 97% of COVID-19 news dimension on Tempo.co are related to health themes. The largest portion of the news is the spread of the virus, at 79%. From 840 news articles, 99% are reported in straight news. Overall, the media was successful in conveying health issues on the public agenda and was able to frame the problem (pandemic) correctly.
Optimalisasi Budidaya Perikanan Melalui Digital Marketing di Panti Rehabilitasi Pondok Tetirah Dzikir Lokita, Raden Arditya Mutwara; Bela Fataya Azmi; Sri Mulyatun; Rahma Widyawati; Rufki Ade Vinanda; Muh. Idris Purwanto
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 8 No 2 (2025): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v8i2.7605

Abstract

Pondok Tetirah Dzikir Rehabilitation Center is a pesantren (Islamic boarding school) for people with mental disorders (ODGJ) and drug addicts, located in Berbah, Sleman. Established around 1999, the foundation of Pondok Tetirah Dzikir was driven by the concern of the caretakers for individuals with mental health issues. The main activity at the center involves regular dhikr (remembrance of God) five times a day after obligatory prayers, practiced by the residents who consist of ODGJ and drug addicts. The community recognizes the center as a free rehabilitation facility, even though it still requires funding to meet the daily needs of its approximately 170 residents. Providing basic necessities, such as three meals a day, presents a significant challenge due to financial constraints. The primary problem faced by the center is a lack of funding. To address this, a community service team from Universitas Amikom Yogyakarta conducted a training program titled "Optimization of Fish Farming in the Digital Marketing Era." The training was delivered through seminars and hands-on field practice on fish farming. The goal was to empower both the caretakers and residents to manage and optimize their existing fish ponds, thereby generating additional income for the center. The outcome of this community service activity indicated a strong understanding of both digital marketing concepts and practical fish farming, as demonstrated through direct implementation at the Pondok Tetirah Dzikir fish ponds.
The Role Of Digital Media In Maintaining Pakualaman Culture: Documentation And Community Engagement Sekarningrum, Anggun Anindya; Lokita, Raden Arditya Mutwara
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 2 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i2.2440

Abstract

This research discusses the role of digital media in maintaining Pakualaman culture, particularly through social media. The main objective is to identify utilisation of digital media to document and engage the public in the preservation of Pakualaman culture. The official social media accounts of Pakualaman, including Instagram and YouTube, serve as channels for the dissemination of information regarding Pakualaman culture. Meanwhile, the public actively engages by sharing content on platforms such as Instagram, YouTube, and TikTok. This participation helps spread cultural values more widely. The diffusion of innovation theory is used to explain the adoption of digital technology by the public in preserving traditional culture. This research uses a descriptive qualitative method with interviews, observation, and digital content analysis as data collection techniques. The results of the study are expected to provide insight into the role of digital media in cultural preservation.
TANTANGAN DAN PELUANG DALAM MENGEMBANGKAN KOMUNIKASI LINGKUNGAN YANG EFEKTIF DI ERA DIGITAL Anindya, Anggun; Lokita, Raden Arditya Mutwara
Jurnal FATEKSA : Jurnal Teknologi dan Rekayasa Vol. 8 No. 1 (2023): Jurnal FATEKSA, Jurnal Teknologi dan Rekayasa
Publisher : Fakultas Teknologi dan Rekayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemajuan teknologi digital telah memengaruhi berbagai aspek kehidupan, termasuk dalam mengembangkan komunikasi lingkungan yang efektif. Beberapa tantangan tersebut antara lain adalah validitas informasi, aksesibilitas audiens yang tepat, dan kecenderungan informasi yang hanya disukai atau dibagikan oleh orang-orang dengan pandangan yang sama. Sementara itu, peluang yang ditawarkan oleh teknologi digital adalah partisipasi dan keterlibatan yang lebih besar dari masyarakat dalam isu lingkungan, sehingga dapat meningkatkan kesadaran dan aksi pro- lingkungan. Dalam memanfaatkan teknologi digital, perlu memperhatikan pengembangan strategi komunikasi yang tepat untuk meningkatkan kesadaran dan pemahaman tentang isu-isu lingkungan, serta menyajikan informasi yang akurat dan terpercaya untuk mencegah informasi yang salah dan menyesatkan. Dalam menghadapi tantangan tersebut, perlu dilakukan upaya untuk menyajikan informasi yang akurat dan terpercaya, serta memanfaatkan teknologi digital dengan strategi komunikasi yang tepat untuk mencapai tujuan tersebut. Dengan demikian, diharapkan dapat tercipta komunikasi lingkungan yang efektif dan berkelanjutan di masa depan.
Co-Authors Anindya, Anggun Azmi, Bela Fataya Bela Fataya Azmi Devi Wening Astari JOKO DWI SANTOSO Muh. Idris Purwanto Mulyatun, Sri Rahma Widyawati Rufki Ade Vinanda Sekarningrum, Anggun Anindya Sri Mulyatun Vinanda, Rufki Ade