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Aulia Syahrani
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Public Health

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Analisis Faktor Penerimaan Media Sosial Pemerintah (Studi Kasus Instagram Dinas Pariwisata Kota Palembang @charming.palembang) Aulia Syahrani; Dwi Rosa Indah
JUPITER (Jurnal Penelitian Ilmu dan Teknologi Komputer) Vol 15 No 1d (2023): Jupiter Edisi April 2023
Publisher : Teknik Komputer Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281./6625/15.jupiter.2023.04

Abstract

In today's rapidly growing internet era, humans are required to be able to adapt to change, like how to communicate. Courageous communication can be done through social media such as Instagram, Whatsapp, Facebook, etc. Instagram itself is not only used by individuals but by agencies/companies as well. One agency that uses Instagram social media is the Palembang City Tourism Office. Instagram is used as a forum for communicating and sharing information about tourism promotions in the city of Palembang. Currently the Palembang City Tourism Office's Instagram account @charming.palembang is still not proven effective due to the lack of two-way communication and responses from readers (likes, comments, shares, etc.). Therefore, it is necessary to measure social media acceptance using the UTAUT model with a sample of 126 people who are followers of the Instagram account @charming.palembang. Then, the data is processed using the SmartPLS application. Results showed that PE and SI had a significant relationship with BI but EE did not. Meanwhile, BI has a significant relationship with UB but FC did not. For the moderating variables, gender, age, and experience alone do not moderate the relationship between the existing independent and dependent variables.
Co-Authors Devid Leonard Dwi Rosa Indah Muhammad Al-Ashari Putra, Deni Maisa