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All Journal International Journal of Demos Al-Buhuts (e-journal) Jurnal Teknologi Lingkungan Lahan Basah
Hairun Nissa, Hairun
Fakultas Ilmu Komputer, Universitas Sriwijaya
Religion Humanities Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pemasaran Sosial Komunitas Sosial Blood for Life Nissa, Hairun; Ariyani, Nafiah
International Journal of Demos (IJD) Volume 5 Issue 2 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i2.391

Abstract

AbstractThis study aims to describe the social marketing strategy implemented by the Blood for Life community in changing people's behavior to donate blood. Lack of blood stock is a very crucial issue in Indonesia. Blood for life is a social community that voluntarily helps others who are in need of blood for free. Blood for Life is a network of links between people who need blood and people who will donate blood. The literature review used to support this research analysis is social marketing strategies and non-profit organizations. The research approach uses a descriptive qualitative approach with the case study method. The research data were obtained through in-depth trainers to research informants, namely the founders of the organization, administrators and volunteers. Other data were obtained through researchers' observations of Blood for Life as well as documentation and uploads of activities uploaded via the internet. The results of this study indicate that the stages in social marketing such as analyzing the social marketing environment and selecting target adopters are carried out by Blood for Life, but are not structured. However it does not interfere with Blood for Life social marketing and activity settings and organizations can adjust accordingly. Blood for Life is able to change the behavior of its members to be more positive through education on empathetic values given to target adopters. The most effective social marketing promotion strategies are used to get and change prioritized member behavior through social media. Personal belief in the founder of Blood for Life's social media has become an effective and successful promotion strategy.Keywords: Social Marketing Strategy, Social Community, Behavior Change AbstrakPenelitian ini bertujuan untuk mendeskripsikan strategi pemasaran sosial yang dilakukan oleh komunitas Blood for Life dalam mengubah perilaku masyarakat untuk mendonorkan darah. Kekurangan stok darah menjadi isu yang sangat krusial di Indonesia. Blood for life merupakan komunitas sosial yang secara sukarela membantu orang lain yang sedang membutuhkan darah secara cuma-cuma. Blood for Life menjadi jaringan penghubung antara orang yang membutuhkan darah, dengan orang yang akan mendonorkan darahnya.  Kajian pustaka yang digunakan untuk mendukung analisis penelitian ini adalah strategi pemasaran sosial dan organisasi nirlaba. Pendekatan penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data penelitian diperoleh melalui wawancara mendalam kepada informan penelitian yaitu pendiri organisasi, pengurus dan relawan. Data lainnya diperoleh melalui observasi peneliti terhadap Blood for Life serta dokumentasi dan unggahan kegiatan yang diunggah melalui internet.  Hasil penelitian ini menunjukkan bahwa tahapan dalam pemasaran sosial seperti analyzing the social marketing environment dan selecting target adopter telah dilakukan oleh Blood for Life, akan tetapi tidak terstruktur. Namun tidak mengganggu jalannya pemasaran sosial dan aktivitas Blood for Life dan organisasi dapat menyesuaikan sesuai kebutuhannya. Blood for Life mampu mengubah perilaku anggotanya menjadi lebih positif melalui edukasi nilai-nilai empati yang diberikan kepada target adopter. Strategi promosi pemasaran sosial yang paling efektif digunakan untuk mendapatkan serta mengubah perilaku anggota diprioritaskan melalui media sosial. Adanya kepercayaan yang bersifat personal kepada media sosial pendiri Blood for Life menjadi strategi promosi yang efektif dan berhasil.Kata Kunci: Strategi Pemasaran Sosial, Komunitas Sosial, Perubahan Perilaku
Kepercayaan Mobile Banking: Peran Keamanan dan Kualitas Layanan Elektronik dalam Mendorong Niat Bertransaksi Ulang Nissa, Hairun; Rosa, Aslamia; Maulana, Ahmad; Wahab, Zakaria
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5932

Abstract

This study investigates the role of Security and Electronic Service Quality in influencing Repurchase Intention in the mobile banking application of Bank Sumsel Babel, with Trust as an intervening variable. Data collected from 131 respondents who actively use the mobile banking application were analyzed using Structural Equation Modeling (SEM) with Smart PLS 4. The results indicate that Electronic Service Quality significantly influences Repurchase Intention, both directly and indirectly through Trust as a mediator. Security, however, does not show a significant impact on Repurchase Intention, either directly or indirectly through Trust. Nonetheless, Security remains crucial in building initial Trust among users. This study provides insights for improving service quality and Security features to strengthen customer loyalty
Analisis Teknologi Bersih dan Minimasi Limbah pada Industri Tahu Rumahan Kota Pontianak (Analysis of Clean Technology and Minimization of Waste in the Home-based Tofu Industry on Jl. Parit Pangeran, Pontianak City, West Kalimantan) Khairunnissa, Rizqa; Nissa, Hairun; Banun, Emylyana Maylany; Apriani, Isna; Jati, Dian Rahayu
Jurnal Teknologi Lingkungan Lahan Basah Vol 8, No 2 (2020): Juli 2020
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jtllb.v8i2.43712

Abstract

Abstract  The home industry is currently growing rapidly, not inferior to large industries. One of the fastest growing industries is the tofu industry. Tofu industry which is located on Jl. Parit Pangeran, Pontianak City, can produce tofu ranging from 1004 to 1005 grains which are distributed to the Flamboyan Market. This soy-based food is in great demand by the public, apart from its taste, the protein content in tofu is also good for the human body. The tofu production process includes soaking 500 kg of soybeans, milling, pressing, cooking, freezing, and printing. In each production process, tofu will produce output in the form of semi-finished products or waste. The results of the analysis of the application of clean production and waste minimization in the tofu industry are the addition of SOPs, goodhouse keeping, recycle, fuel replacement, extension of water life, use of blowers in the cooking process, reuse of cooking water, utilization of ash waste, and manufacture of liquid fertilizer.  Keywords: Production and Waste Minimization, Tofu Industry, Quick Scanning  Abstrak  Industri rumahan saat ini berkembang pesat tak kalah dengan industri besar. Salah satu industri yang berkembang pesat adalah industri tahu. Industri tahu yang terletak di Jl. Parit Pangeran, Kota Pontianak, dapat menghasilkan tahu berkisar 1004 hingga 1005 butir yang didistribusikan ke Pasar Flamboyan. Makanan berbahan dasar kedelai ini banyak diminati oleh masyarakat, selain karena rasa, kandungan protein pada tahu juga baik bagi tubuh manusia. Proses produksi tahu ini meliputi perendaman kedelai sebanyak 500 kg, penggilingan, pemerasan, pemasakan, pembekuan, dan pencetakan. Pada tiap proses produksi tahu akan menghasilkan output berupa produk setengah jadi, maupun limbah. Hasil analisis penerapan produksi bersih dan minimasi limbah di industri tahu ini yang bisa disarankan adalah penambahan SOP, good housekeeping, recycle, penggantian bahan bakar, perpanjangan masa pakai air, penggunaan blower pada proses pemasakan, reuse air saat proses memasak, pemanfaatan limbah abu, dan pembuatan pupuk cair.  Kata Kunci: Produksi Bersih dan Minimasi Limbah, Industri Tahu, Quick Scanning
Co-Authors Ahmad MAULANA Apriani, Isna Aslamia Rosa Banun, Emylyana Maylany Dedi, Irfan Jati, Dian Rahayu Khairunnissa, Rizqa Nafiah Ariyani, Nafiah Zakaria Wahab, Zakaria