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All Journal Dinasti International Journal of Education Management and Social Science International Journal of Demos Al-Buhuts (e-journal)
Hairun Nissa, Hairun
Fakultas Ilmu Komputer, Universitas Sriwijaya
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Interactive Communication Strategies in Online Learning: A Case Study Nissa, Hairun; Dedi, Irfan
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3905

Abstract

This study aims to map and analyze positive interactional communication strategies between teachers and students in online learning, focusing on SD Islam Anak Saleh, Malang, during the first semester of the 2021/2022 academic year. The research highlights how teachers implement communication strategies to create a comfortable and conducive online learning environment. Using a qualitative case study approach, data were collected through non-participant observations, in-depth interviews, and document analysis. The findings reveal that teachers establish positive communication strategies through four key elements: care, clarity, credibility, and celebration. These strategies support a more effective and structured learning experience. Furthermore, the traditionally asymmetrical power relations between teachers and students have shifted toward a more flexible and participatory model, emphasizing dynamic multi-party collaboration between teachers, students, and parents. The study contributes theoretically by simplifying Gao’s communication strategies into operational methods, and enriching the understanding of flexible and participatory power relations involving multi-party collaboration in online learning. Practically, these findings provide educators and policymakers with a framework for developing more inclusive, adaptive, and collaborative interactional communication strategies, suited for the digital education era.
Strategi Pemasaran Sosial Komunitas Sosial Blood for Life Nissa, Hairun; Ariyani, Nafiah
International Journal of Demos (IJD) Volume 5 Issue 2 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i2.391

Abstract

AbstractThis study aims to describe the social marketing strategy implemented by the Blood for Life community in changing people's behavior to donate blood. Lack of blood stock is a very crucial issue in Indonesia. Blood for life is a social community that voluntarily helps others who are in need of blood for free. Blood for Life is a network of links between people who need blood and people who will donate blood. The literature review used to support this research analysis is social marketing strategies and non-profit organizations. The research approach uses a descriptive qualitative approach with the case study method. The research data were obtained through in-depth trainers to research informants, namely the founders of the organization, administrators and volunteers. Other data were obtained through researchers' observations of Blood for Life as well as documentation and uploads of activities uploaded via the internet. The results of this study indicate that the stages in social marketing such as analyzing the social marketing environment and selecting target adopters are carried out by Blood for Life, but are not structured. However it does not interfere with Blood for Life social marketing and activity settings and organizations can adjust accordingly. Blood for Life is able to change the behavior of its members to be more positive through education on empathetic values given to target adopters. The most effective social marketing promotion strategies are used to get and change prioritized member behavior through social media. Personal belief in the founder of Blood for Life's social media has become an effective and successful promotion strategy.Keywords: Social Marketing Strategy, Social Community, Behavior Change AbstrakPenelitian ini bertujuan untuk mendeskripsikan strategi pemasaran sosial yang dilakukan oleh komunitas Blood for Life dalam mengubah perilaku masyarakat untuk mendonorkan darah. Kekurangan stok darah menjadi isu yang sangat krusial di Indonesia. Blood for life merupakan komunitas sosial yang secara sukarela membantu orang lain yang sedang membutuhkan darah secara cuma-cuma. Blood for Life menjadi jaringan penghubung antara orang yang membutuhkan darah, dengan orang yang akan mendonorkan darahnya.  Kajian pustaka yang digunakan untuk mendukung analisis penelitian ini adalah strategi pemasaran sosial dan organisasi nirlaba. Pendekatan penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data penelitian diperoleh melalui wawancara mendalam kepada informan penelitian yaitu pendiri organisasi, pengurus dan relawan. Data lainnya diperoleh melalui observasi peneliti terhadap Blood for Life serta dokumentasi dan unggahan kegiatan yang diunggah melalui internet.  Hasil penelitian ini menunjukkan bahwa tahapan dalam pemasaran sosial seperti analyzing the social marketing environment dan selecting target adopter telah dilakukan oleh Blood for Life, akan tetapi tidak terstruktur. Namun tidak mengganggu jalannya pemasaran sosial dan aktivitas Blood for Life dan organisasi dapat menyesuaikan sesuai kebutuhannya. Blood for Life mampu mengubah perilaku anggotanya menjadi lebih positif melalui edukasi nilai-nilai empati yang diberikan kepada target adopter. Strategi promosi pemasaran sosial yang paling efektif digunakan untuk mendapatkan serta mengubah perilaku anggota diprioritaskan melalui media sosial. Adanya kepercayaan yang bersifat personal kepada media sosial pendiri Blood for Life menjadi strategi promosi yang efektif dan berhasil.Kata Kunci: Strategi Pemasaran Sosial, Komunitas Sosial, Perubahan Perilaku
Kepercayaan Mobile Banking: Peran Keamanan dan Kualitas Layanan Elektronik dalam Mendorong Niat Bertransaksi Ulang Nissa, Hairun; Rosa, Aslamia; Maulana, Ahmad; Wahab, Zakaria
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5932

Abstract

This study investigates the role of Security and Electronic Service Quality in influencing Repurchase Intention in the mobile banking application of Bank Sumsel Babel, with Trust as an intervening variable. Data collected from 131 respondents who actively use the mobile banking application were analyzed using Structural Equation Modeling (SEM) with Smart PLS 4. The results indicate that Electronic Service Quality significantly influences Repurchase Intention, both directly and indirectly through Trust as a mediator. Security, however, does not show a significant impact on Repurchase Intention, either directly or indirectly through Trust. Nonetheless, Security remains crucial in building initial Trust among users. This study provides insights for improving service quality and Security features to strengthen customer loyalty
Co-Authors Ahmad MAULANA Aslamia Rosa Dedi, Irfan Nafiah Ariyani, Nafiah Zakaria Wahab, Zakaria