Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Batara Wisnu : Indonesian Journal of Community Services
Suheli Suheli
Universitas Bina Bangsa
Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
SMALL BUSINESS PERFORMANCE REVIEW FROM DIGITAL MARKETING LITERATURE AND INNOVATIVE THINKING PATTERNS THROUGH THE INTERVENING VARIABLES OF SMALL BUSINESS COMPETITIVENESS Suheli Suheli; Furtasan Ali Yusuf; Budi Ilham Maliki
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 1 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i1.122

Abstract

This research aims to develop small business innovation during a global crisis and to design a digital business economy. The purpose of this research is to create a digital business economy. The research method is a survey method that involves distributing questionnaires to 225 small businesses in the province of Banten. For the analysis, structural equation modeling (SEM) tools use. Researchers disseminated questionnaires based on various indicators, including 11 indicators of small business performance, 14 indicators of competitiveness, 16 indicators of digital marketing, and eight indicators of innovation thinking. Digital Marketing Literacy and Innovative Thinking on Small Business Competitiveness are at 0.027 and 0.000<0.05. On the other hand, digital marketing literacy and Innovative Thinking on Small Business Performance are at 0.000, and 0.010 < 0.05 (not significant), and Small Business Competitiveness to Small Business Performance is 0.003. the significance of the mediation shows that the mediation of Small Business Competitiveness in digital marketing literacy, Innovative Thinking Patterns is at 1.54 and 2.06 > 1.96. Limitations of the research, The researcher restricts the scope of the survey only to cover small businesses and has yet to begin investigating the issue of medium-sized enterprises in the province of Banten
POLA BERFIKIR INOVASI UMKM SINDANG HEULA: KERAMAHAN LOKAL MASYARAKAT KABUPATEN SERANG BANTEN Ade Manggala Hardianto; Suheli Suheli; Cepi Nurhayana; Sam Sidik; Yusuf Wibisono; Ana Maulana Mus; Eva Muti’ah; Basrowi Basrowi; Bambang Dwi Suseno
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 2 (2023): Batara Wisnu | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i2.191

Abstract

Covid-19 has had an impact on various fields, especially rural MSMEs or middle to lower MSMEs. Many merchants and craftsmen failed to continue their business due to the pandemic. Various efforts have been made to improve community efforts but have not yielded satisfactory results. There needs to be an increase in the ability of the community both in the field of marketing and product innovation in order to compete with other products. The purpose of this community service is to find out the extent of the influence of socialization of MSME product development on improving public opinion. The methods used in community service are socialization and practice. Data collection techniques through pre-test and post-test. The result of this community service is a significant increase in public knowledge about product innovation to increase people's income
Co-Authors Ana Maulana Mus Basrowi Basrowi Budi Ilham Maliki Cepi Nurhayana Eva Muti’ah Furtasan Ali Yusuf Sam Sidik Sugeng, Santoso Suseno, Bambang Dwi Yusuf Wibisono