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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Journal Media Public Relations
Hudi Santoso
Program Studi Komunikasi Digital Dan Media, Sekolah Vokasi, IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengembangan Desa Benteng Sebagai Desa Wisata Berbasis Agro di Masa Pandemi Covid-19 Rini Untari; Muh Faturokhman; Wahyu Budi Priatna; Hudi Santoso
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.1.33-45

Abstract

This community service was carried out as an effort to revive the tourism sector by developing an agro-based tourism village in Benteng Village by identifying the perceptions of tourism village managers, constraints and impacts, and program sustainability. This activity seeks to construct perceptions of agro-tourism activities, media promotion, and the development of agro-based tourism. The readiness of managers to become part of the identified consists of long-time readiness to receive visitors, service ethics to visitors, aspects of security, comfort, and cleanliness as well as readiness for agro-tourism activities. Data collection was carried out through literature, participatory studies, interviews, and distributing questionnaires with a purposive sampling technique to 18 respondents managing the Benteng tourism village. Data analysis used descriptive quantitative and descriptive qualitative methods. Based on the assessment of the Benteng Village manager, harvesting activities, enjoying the landscape, photography, interpretation programs, and shopping for agricultural products are agro-based tourism activities that can be carried out in Benteng Village. Promotional videos are the highest choice for promoting village potential and managers say they are ready to receive visitors 1‒3 hours and a week. The manager also stated that he was ready regarding the ethics of service to visitors, security, comfort, and cleanliness including implementing health protocols (prokes) and being ready to develop agro-tourism activities. Implementation constraints are technical in nature and post-pandemic conditions that require adjustments in various aspects. Development of tourism potential through an integrated approach by collaborating involving various parties including universities as well as massive promotion using the right media so that agro-based tourism activities in Benteng Village can be sustainable.
Strategi Kampanye Digital di Instagram Detikcom Untuk Meningkatkan Engagement Melalui Meta Business Suite Afifah Puteri Soraya; Hudi Santoso
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11774

Abstract

ABSTRAK  Perkembangan era digital telah mengubah cara masyarakat mengakses informasi, dengan media sosial menjadi sumber utama berita yang cepat, ringkas, dan interaktif. Menghadapi penurunan kepercayaan terhadap media daring konvensional, Detikcom berupaya meningkatkan engagement melalui kampanye digital di Instagram. Penelitian ini menganalisis kampanye “Tunjangan Nonton Konser Coldplay” yang dirancang dan dieksekusi Detikcom dengan memanfaatkan Meta Business Suite. Menggunakan pendekatan kualitatif melalui wawancara mendalam, observasi, dan studi pustaka, penelitian ini mengacu pada teori kampanye komunikasi Bobbitt dan Sullivan (2013), yang membagi proses kampanye dalam tiga tahap: perencanaan, pelaksanaan, dan evaluasi. Hasil penelitian menunjukkan bahwa keberhasilan kampanye dipengaruhi oleh kemampuan untuk memanfaatkan momen viral atau riding the wave, penggunaan copywriting emosional dengan hypnowriting, dan konten visual menarik. Kampanye ini berhasil menciptakan interaksi tinggi dengan lebih dari 53 ribu likes dan 5 ribu komentar. Evaluasi berkala memungkinkan penyesuaian strategi secara real-time, menjaga relevansi kampanye. Studi ini merekomendasikan pentingnya pemahaman audiens dan dinamika sosial untuk menyusun kampanye digital yang efektif dalam era persaingan media yang semakin ketat. ABSTRACT  The digital era has transformed how society accesses information, with social media now serving as the primary source for quick, concise, and interactive news. In response to the decline in trust towards conventional online media, Detikcom strives to boost audience engagement through digital campaigns on Instagram. This study aims to analyze how Detikcom's “Coldplay Concert Ticket Benefit” campaign was designed and executed using Meta Business Suite. Employing a qualitative approach through in-depth interviews, observations, and literature reviews, the research is based on the communication campaign framework by Bobbitt and Sullivan (2013), which divides the campaign process into three stages: planning, implementation, and evaluation. The findings indicate that the campaign's success was influenced by the ability to ride viral moments, the use of emotional copywriting (hypnowriting), and engaging visual content. The campaign achieved high interaction with over 53,000 likes and 5,000 comments. Regular evaluations allowed for real-time strategy adjustments, keeping the campaign relevant. This study recommends the importance of a deep understanding of the audience and social dynamics to create effective digital campaigns in an increasingly competitive media landscape.
Strategi Konten Kreatif untuk Membangun Kesadaran SDGs: Studi pada Pengikut Instagram Bakrie Center Foundation Restu Putra Madestan; Hudi Santoso
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11812

Abstract

ABSTRAK  Penelitian ini mengkaji pengaruh konten kreatif pada akun Instagram Bakrie Center Foundation terhadap kesadaran audiens mengenai Sustainable Development Goals (SDGs). Dengan menggunakan pendekatan kuantitatif, penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh konten edukatif, informatif, menghibur, dan membangun kepercayaan yang disajikan melalui media sosial terhadap peningkatan kesadaran masyarakat tentang isu-isu keberlanjutan. Penelitian ini melibatkan 100 responden yang dipilih menggunakan teknik purposive sampling, dengan kriteria pengikut aktif akun Instagram BCF yang telah terpapar konten SDGs. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan metode regresi linier sederhana. Hasil penelitian menunjukkan bahwa konten kreatif yang disampaikan oleh Bakrie Center Foundation berpengaruh signifikan terhadap peningkatan kesadaran audiens terhadap SDGs. Temuan ini diharapkan dapat memberikan wawasan bagi organisasi non-profit dan pelaku komunikasi digital dalam merancang strategi konten yang lebih efektif dan berdampak dalam mengedukasi masyarakat melalui media sosial. ABSTRACT This study examines the influence of creative content on the Instagram account of Bakrie Center Foundation (BCF) on audience awareness of the Sustainable Development Goals (SDGs). Using a quantitative approach, the research aims to analyze the extent to which educational, informative, entertaining, and trust-building content shared through social media affects public awareness of sustainability issues. The study involved 100 respondents selected through purposive sampling, targeting active followers of BCF's Instagram account who have been exposed to SDG-related content. Data were collected using an online questionnaire and analyzed using simple linear regression. The findings indicate that creative content delivered by Bakrie Center Foundation has a significant influence on increasing audience awareness of the SDGs. These results are expected to provide valuable insights for non-profit organizations and digital communication practitioners in designing more impactful and effective educational strategies through social media.
STRATEGI KOMUNIKASI PEMASARAN INEWS TV DALAM IMPLEMENTASI SPONSORSHIP PADA PROGRAM CAHAYA HATI INDONESIA Analiya Putri Rachman; Hudi Santoso
Journal Media Public Relations Vol. 5 No. 1 (2025): Journal Media Public Relation (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v5i1.2551

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran dan bentuk kerja sama yang digunakan oleh iNews TV dalam implementasi sponsorship brand kopi instan pada program Cahaya Hati Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui observasi partisipatif, wawancara mendalam dengan tim internal iNews, dokumentasi lapangan, serta studi literatur. Data dianalisis menggunakan teori Integrated Marketing Communication (IMC) yang terdiri dari enam elemen: direct marketing, sales promotion, public relation, personal selling, advertising, dan interactive/internet marketing. Hasil penelitian menunjukkan bahwa iNews secara strategi memadukan keenam elemen IMC untuk mengoptimalkan eksistensi dan eksposur brand kopi instan dalam program Cahaya Hati Indonesia. Implementasi sponsorship tidak hanya bersifat komersial, tetapi juga mempertimbangkan kesesuaian nilai antara brand dan program, serta menjalin hubungan yang saling menguntungkan antara media penyiaran dan pihak sponsor.
Co-Authors Afifah Puteri Soraya Analiya Putri Rachman Muh Faturokhman Restu Putra Madestan Rini Untari Wahyu Budi Priatna