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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PETIK Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Somasi (Sosial Humaniora Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Komunikasi Islam (J-KIs) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Media Public Relations Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge PESHUM Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Komputer, Informasi dan Teknologi
Hudi Santoso
Program Studi Komunikasi Digital Dan Media, Sekolah Vokasi, IPB University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Kampanye Digital di Instagram Detikcom Untuk Meningkatkan Engagement Melalui Meta Business Suite Afifah Puteri Soraya; Hudi Santoso
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11774

Abstract

ABSTRAK  Perkembangan era digital telah mengubah cara masyarakat mengakses informasi, dengan media sosial menjadi sumber utama berita yang cepat, ringkas, dan interaktif. Menghadapi penurunan kepercayaan terhadap media daring konvensional, Detikcom berupaya meningkatkan engagement melalui kampanye digital di Instagram. Penelitian ini menganalisis kampanye “Tunjangan Nonton Konser Coldplay” yang dirancang dan dieksekusi Detikcom dengan memanfaatkan Meta Business Suite. Menggunakan pendekatan kualitatif melalui wawancara mendalam, observasi, dan studi pustaka, penelitian ini mengacu pada teori kampanye komunikasi Bobbitt dan Sullivan (2013), yang membagi proses kampanye dalam tiga tahap: perencanaan, pelaksanaan, dan evaluasi. Hasil penelitian menunjukkan bahwa keberhasilan kampanye dipengaruhi oleh kemampuan untuk memanfaatkan momen viral atau riding the wave, penggunaan copywriting emosional dengan hypnowriting, dan konten visual menarik. Kampanye ini berhasil menciptakan interaksi tinggi dengan lebih dari 53 ribu likes dan 5 ribu komentar. Evaluasi berkala memungkinkan penyesuaian strategi secara real-time, menjaga relevansi kampanye. Studi ini merekomendasikan pentingnya pemahaman audiens dan dinamika sosial untuk menyusun kampanye digital yang efektif dalam era persaingan media yang semakin ketat. ABSTRACT  The digital era has transformed how society accesses information, with social media now serving as the primary source for quick, concise, and interactive news. In response to the decline in trust towards conventional online media, Detikcom strives to boost audience engagement through digital campaigns on Instagram. This study aims to analyze how Detikcom's “Coldplay Concert Ticket Benefit” campaign was designed and executed using Meta Business Suite. Employing a qualitative approach through in-depth interviews, observations, and literature reviews, the research is based on the communication campaign framework by Bobbitt and Sullivan (2013), which divides the campaign process into three stages: planning, implementation, and evaluation. The findings indicate that the campaign's success was influenced by the ability to ride viral moments, the use of emotional copywriting (hypnowriting), and engaging visual content. The campaign achieved high interaction with over 53,000 likes and 5,000 comments. Regular evaluations allowed for real-time strategy adjustments, keeping the campaign relevant. This study recommends the importance of a deep understanding of the audience and social dynamics to create effective digital campaigns in an increasingly competitive media landscape.
Strategi Konten Kreatif untuk Membangun Kesadaran SDGs: Studi pada Pengikut Instagram Bakrie Center Foundation Restu Putra Madestan; Hudi Santoso
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11812

Abstract

ABSTRAK  Penelitian ini mengkaji pengaruh konten kreatif pada akun Instagram Bakrie Center Foundation terhadap kesadaran audiens mengenai Sustainable Development Goals (SDGs). Dengan menggunakan pendekatan kuantitatif, penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh konten edukatif, informatif, menghibur, dan membangun kepercayaan yang disajikan melalui media sosial terhadap peningkatan kesadaran masyarakat tentang isu-isu keberlanjutan. Penelitian ini melibatkan 100 responden yang dipilih menggunakan teknik purposive sampling, dengan kriteria pengikut aktif akun Instagram BCF yang telah terpapar konten SDGs. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan metode regresi linier sederhana. Hasil penelitian menunjukkan bahwa konten kreatif yang disampaikan oleh Bakrie Center Foundation berpengaruh signifikan terhadap peningkatan kesadaran audiens terhadap SDGs. Temuan ini diharapkan dapat memberikan wawasan bagi organisasi non-profit dan pelaku komunikasi digital dalam merancang strategi konten yang lebih efektif dan berdampak dalam mengedukasi masyarakat melalui media sosial. ABSTRACT This study examines the influence of creative content on the Instagram account of Bakrie Center Foundation (BCF) on audience awareness of the Sustainable Development Goals (SDGs). Using a quantitative approach, the research aims to analyze the extent to which educational, informative, entertaining, and trust-building content shared through social media affects public awareness of sustainability issues. The study involved 100 respondents selected through purposive sampling, targeting active followers of BCF's Instagram account who have been exposed to SDG-related content. Data were collected using an online questionnaire and analyzed using simple linear regression. The findings indicate that creative content delivered by Bakrie Center Foundation has a significant influence on increasing audience awareness of the SDGs. These results are expected to provide valuable insights for non-profit organizations and digital communication practitioners in designing more impactful and effective educational strategies through social media.
STRATEGI KOMUNIKASI PEMASARAN INEWS TV DALAM IMPLEMENTASI SPONSORSHIP PADA PROGRAM CAHAYA HATI INDONESIA Analiya Putri Rachman; Hudi Santoso
Journal Media Public Relations Vol. 5 No. 1 (2025): Journal Media Public Relation (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v5i1.2551

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran dan bentuk kerja sama yang digunakan oleh iNews TV dalam implementasi sponsorship brand kopi instan pada program Cahaya Hati Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui observasi partisipatif, wawancara mendalam dengan tim internal iNews, dokumentasi lapangan, serta studi literatur. Data dianalisis menggunakan teori Integrated Marketing Communication (IMC) yang terdiri dari enam elemen: direct marketing, sales promotion, public relation, personal selling, advertising, dan interactive/internet marketing. Hasil penelitian menunjukkan bahwa iNews secara strategi memadukan keenam elemen IMC untuk mengoptimalkan eksistensi dan eksposur brand kopi instan dalam program Cahaya Hati Indonesia. Implementasi sponsorship tidak hanya bersifat komersial, tetapi juga mempertimbangkan kesesuaian nilai antara brand dan program, serta menjalin hubungan yang saling menguntungkan antara media penyiaran dan pihak sponsor.
Kontribusi Literasi Digital Terhadap Etika Penggunaan Instagram di Kalangan Remaja Perempuan SMA Al-Wildan 14 Khansa Deliylah; Hudi Santoso; Hadiyanto; Enden Ulya; Fahmi Cholagi
Jurnal Komputer, Informasi dan Teknologi Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v6i1.3308

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi digital terhadap etika penggunaan media sosial Instagram pada siswa perempuan SMA Al-Wildan 14. Fenomena meningkatnya penggunaan media sosial di kalangan remaja sering kali diiringi dengan perilaku yang kurang etis dalam berinteraksi di ruang digital. Literasi digital menjadi aspek penting untuk dipahami, karena tidak hanya berkaitan dengan kemampuan teknis dalam mengakses teknologi, tetapi juga mencakup kemampuan berpikir kritis, menyaring informasi, serta menjaga kesopanan dan tanggung jawab dalam komunikasi daring. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner skala Likert kepada siswa perempuan pengguna aktif Instagram.
Implementasi E-Government Berbasis Website Integrated Billing System (IBS) PT Pelabuhan Tanjung Priok Berlian Rahmah Dewanto; Hudi Santoso
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.6012

Abstract

PT Pelabuhan Tanjung Priok has implemented a website-based e-government system through the Integrated Billing System (IBS) to enhance the effectiveness of public information services. This study aims to analyze the implementation of e-government in public information services through a website-based system using Indrajit's three elements of success theory, namely support, capacity, and value. The support element encompasses management commitment and policies toward digital service development; capacity relates to the readiness of human resources and technological infrastructure; while value represents the impact or benefits received by the public and customers from the digital services. The research method employed is qualitative with a descriptive approach to obtain in-depth and specific understanding regarding the implementation of IBS as a digital public information service system. Data were collected through interviews, observations, literature reviews, and documentation. The findings indicate that the implementation of e-government through IBS has been aligned with Indrajit's theoretical framework; however, further optimization is still required in the capacity and value aspects to achieve more effective, efficient, and responsive public information services.  
Strategi Komunikasi dalam Pemasaran Afiliasi Tiktok di PT Nutrifood Indonesia Raden Roro Fatimah Azzahra Aulia; Hudi Santoso
Bahasa Indonesia Vol 6 No 2 (2025): J-Kis: Jurnal Komunikasi Islam, Desember 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i2.1520

Abstract

This research explores the communication strategy of affiliate marketing implemented by PT Nutrifood Indonesia through TikTok using the AIDA model (Attention, Interest, Desire, Action) approach. TikTok is chosen for its potential to reach a young audience through short and engaging content. This study employs a descriptive qualitative method by observing Nutrifood’s affiliate content on TikTok, documenting key activities, and reviewing relevant literature. The results indicate that Nutrifood successfully captures attention through the use of trending topics, popular audio, and eye-catching visuals. Interest is generated by creatively delivering product information through affiliate creators. Desire is built through relatable storytelling and testimonials, while action is encouraged through purchase invitations and affiliate link usage. This strategy effectively increases product exposure organically and strengthens brand presence among TikTok users. The findings are expected to provide insights for digital marketing communication practitioners in optimizing social media platforms, especially affiliate programs based on content creation.
Strategi Kreatif Content Creator Instagram @rusdianaacep dalam Meningkatkan Engagement Konten Wisata di Kota Bogor Niken Gesdianlie; Hudi Santoso
Bahasa Indonesia Vol 6 No 2 (2025): J-Kis: Jurnal Komunikasi Islam, Desember 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i2.1537

Abstract

Penelitian ini membahas strategi kreatif yang diterapkan oleh content creator Instagram @rusdianaacep dalam upaya meningkatkan engagement pada konten promosi wisata Kota Bogor. Urgensi penelitian ini terletak pada peran penting media sosial, khususnya Instagram, dalam membangun komunikasi efektif antara pelaku pariwisata dan audiens melalui konten visual yang interaktif. Tujuan utama penelitian adalah untuk mengidentifikasi pendekatan kreatif yang digunakan serta mengevaluasi efektivitasnya dalam membentuk keterlibatan audiens. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam dan observasi akun Instagram terkait. Hasil penelitian menunjukkan bahwa strategi visual yang konsisten, penggunaan fitur Instagram secara maksimal, serta interaksi aktif dengan pengikut menjadi kunci keberhasilan dalam membangun engagement. Diskusi memperkuat bahwa keberhasilan konten dipengaruhi oleh pemahaman mendalam terhadap preferensi audiens dan kemampuan membangun narasi wisata yang autentik. Kesimpulan menyatakan bahwa pendekatan kreatif yang berfokus pada interaksi dan keaslian konten mampu meningkatkan efektivitas promosi wisata berbasis media sosial.
Pemanfaatan Media Baru dalam Penyebaran Informasi Publik melalui YouTube Radio Republik Indonesia Kota Bogor Salimah Renata Ghassani; Hudi Santoso
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.7227

Abstract

This study examines how Radio Republik Indonesia (RRI) Bogor City uses YouTube to disseminate public information in an increasingly digital media landscape. A qualitative descriptive approach was adopted, with informants selected through purposive sampling; data were gathered via interviews, observation, documentation, and direct field participation. Results show that the channel carries informational, educational, and institutional content in audiovisual form. According to YouTube Analytics, the Podcast Ruang Suara playlist led all playlists at 71% of total playlist performance, and the channel drew roughly 1,800 unique users each month. Content is managed across four stages — planning, production, publication, and evaluation — yet two persistent problems undercut the operation: a shortage of dedicated personnel and irregular upload schedules. These findings suggest that YouTube holds real strategic value for RRI Bogor City's public information mandate, provided the institution commits to steadier, more purposeful content management going forward.
Strategi Konten Instagram @pusbangmitigasi Untuk Mendukung Penyebarluasan Informasi Publik Hanifah Nursya'ban; Hudi Santoso
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 12 No. 2 (2026): Volume 12 No 2 June 2026
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/7r778124

Abstract

Asbtrak  Peningkatan kejadian bencana hidrometeorologi di Indonesia mendorong kebutuhan penyebarluasan informasi publik yang cepat, akurat, dan mudah diakses melalui media sosial. Instagram dimanfaatkan sebagai platform komunikasi visual untuk menyampaikan informasi kepada masyarakat secara komunikatif. Penelitian ini menganalisis strategi konten Instagram @pusbangmitigasi untuk mendukung penyebarluasan informasi publik dengan ruang lingkup perencanaan, produksi, distribusi, evaluasi dan dampak konten berdasarkan kerangka Science Communication in Social Media Theory of Change (SciSM ToC). Metode penelitian menggunakan pendekatan kualitatif melalui wawancara mendalam, observasi aktivitas media sosial, dan studi pustaka. Hasil penelitian menunjukkan bahwa perencanaan konten dilakukan melalui agenda setting, analisis audiens, dan penentuan format visual yang sesuai dengan karakteristik pengguna. Proses produksi konten mencakup penyusunan naskah, pengolahan materi visual, serta publikasi melalui fitur feed, stories, dan reels. Respons audiens pada Instagram @pusbangmitigasi terlihat dari jangkauan, interaksi, dan tingkat keterlibatan, meskipun partisipasi komentar masih terbatas. Perubahan audiens terlihat pada peningkatan pengetahuan dan persepsi terhadap konten yang disajikan. Temuan ini menunjukkan strategi konten Instagram berperan dalam mendukung penyebarluasan informasi publik berbasis media sosial serta memberikan implikasi bagi penguatan komunikasi digital sektor publik. Kata Kunci: Informasi; Instagram; Komunikasi; Media; Strategi. Abstract The increasing occurrence of hydrometeorological disasters in Indonesia has driven the need for public information dissemination that is fast, accurate, and easily accessible through social media. Instagram is utilized as a visual communication platform to deliver information to the public in a more communicative manner. This study analyzes the Instagram content strategy of @pusbangmitigasi to support public information dissemination, covering planning, production, distribution, evaluation, and impact of content based on the Science Communication in Social Media Theory of Change (SciSM ToC) framework. The research employs a qualitative approach through in-depth interviews, observation of social media activities, and literature review. The findings indicate that content planning is conducted through agenda setting, audience analysis, and the selection of visual formats aligned with user characteristics. The content production process includes script development, visual material processing, and publication through feed, stories, and reels features. Audience responses on Instagram @pusbangmitigasi are reflected in reach, interaction, and engagement levels, although comment participation remains limited. Changes in the audience are observed in increased knowledge and perceptions of the presented content. These findings indicate that Instagram content strategy plays a role in supporting social media-based public information dissemination and provides implications for strengthening digital communication in the public sector. Keywords: Information; Instagram; Communication; Media; Strategy.
Pengembangan Desa Benteng Sebagai Desa Wisata Berbasis Agro di Masa Pandemi Covid-19 Rini Untari; Muh Faturokhman; Wahyu Budi Priatna; Hudi Santoso
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 1 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.1.33-45

Abstract

This community service was carried out as an effort to revive the tourism sector by developing an agro-based tourism village in Benteng Village by identifying the perceptions of tourism village managers, constraints and impacts, and program sustainability. This activity seeks to construct perceptions of agro-tourism activities, media promotion, and the development of agro-based tourism. The readiness of managers to become part of the identified consists of long-time readiness to receive visitors, service ethics to visitors, aspects of security, comfort, and cleanliness as well as readiness for agro-tourism activities. Data collection was carried out through literature, participatory studies, interviews, and distributing questionnaires with a purposive sampling technique to 18 respondents managing the Benteng tourism village. Data analysis used descriptive quantitative and descriptive qualitative methods. Based on the assessment of the Benteng Village manager, harvesting activities, enjoying the landscape, photography, interpretation programs, and shopping for agricultural products are agro-based tourism activities that can be carried out in Benteng Village. Promotional videos are the highest choice for promoting village potential and managers say they are ready to receive visitors 1‒3 hours and a week. The manager also stated that he was ready regarding the ethics of service to visitors, security, comfort, and cleanliness including implementing health protocols (prokes) and being ready to develop agro-tourism activities. Implementation constraints are technical in nature and post-pandemic conditions that require adjustments in various aspects. Development of tourism potential through an integrated approach by collaborating involving various parties including universities as well as massive promotion using the right media so that agro-based tourism activities in Benteng Village can be sustainable.
Co-Authors Afifah Puteri Soraya Akhila Dilan Ramadhan Analiya Putri Rachman Anggi Dwi Kusumawardani Balyan Firjatullah Berlian Rahmah Dewanto Cholen Lathining Sekar Chandra Cinta Ing Larasati Dwi Rafi Habibullah Elisabeth Mellyana Dea Maharani Enden Darjatul Ulya Enden Ulya Fahmi Cholagi Fahmi Fuad Cholagi Hadiyanto Hanifah Nursya'ban Kaila Natania Khansa Deliylah Kirana Aufa Bahtiar Leonard Dharmawan Matius Salomo Nababan Muh Faturokhman Muhammad Zaki Ilham Nabila Cikawati Niken Gesdianlie Novi Kristiawati Nur Syifa Khoerunnisa Raden Roro Fatimah Azzahra Aulia Restu Putra Madestan Rici Tri Harpin Pranata Rini Untari Rino Alfian Muhammad Shobari Salimah Renata Ghassani Wahyu Budi Priatna