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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PETIK Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Islam (J-KIs) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Media Public Relations Jurnal Komputer, Informasi dan Teknologi
Hudi Santoso
Program Studi Komunikasi Digital Dan Media, Sekolah Vokasi, IPB University
Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Kampanye Digital di Instagram Detikcom Untuk Meningkatkan Engagement Melalui Meta Business Suite Afifah Puteri Soraya; Hudi Santoso
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11774

Abstract

ABSTRAK  Perkembangan era digital telah mengubah cara masyarakat mengakses informasi, dengan media sosial menjadi sumber utama berita yang cepat, ringkas, dan interaktif. Menghadapi penurunan kepercayaan terhadap media daring konvensional, Detikcom berupaya meningkatkan engagement melalui kampanye digital di Instagram. Penelitian ini menganalisis kampanye “Tunjangan Nonton Konser Coldplay” yang dirancang dan dieksekusi Detikcom dengan memanfaatkan Meta Business Suite. Menggunakan pendekatan kualitatif melalui wawancara mendalam, observasi, dan studi pustaka, penelitian ini mengacu pada teori kampanye komunikasi Bobbitt dan Sullivan (2013), yang membagi proses kampanye dalam tiga tahap: perencanaan, pelaksanaan, dan evaluasi. Hasil penelitian menunjukkan bahwa keberhasilan kampanye dipengaruhi oleh kemampuan untuk memanfaatkan momen viral atau riding the wave, penggunaan copywriting emosional dengan hypnowriting, dan konten visual menarik. Kampanye ini berhasil menciptakan interaksi tinggi dengan lebih dari 53 ribu likes dan 5 ribu komentar. Evaluasi berkala memungkinkan penyesuaian strategi secara real-time, menjaga relevansi kampanye. Studi ini merekomendasikan pentingnya pemahaman audiens dan dinamika sosial untuk menyusun kampanye digital yang efektif dalam era persaingan media yang semakin ketat. ABSTRACT  The digital era has transformed how society accesses information, with social media now serving as the primary source for quick, concise, and interactive news. In response to the decline in trust towards conventional online media, Detikcom strives to boost audience engagement through digital campaigns on Instagram. This study aims to analyze how Detikcom's “Coldplay Concert Ticket Benefit” campaign was designed and executed using Meta Business Suite. Employing a qualitative approach through in-depth interviews, observations, and literature reviews, the research is based on the communication campaign framework by Bobbitt and Sullivan (2013), which divides the campaign process into three stages: planning, implementation, and evaluation. The findings indicate that the campaign's success was influenced by the ability to ride viral moments, the use of emotional copywriting (hypnowriting), and engaging visual content. The campaign achieved high interaction with over 53,000 likes and 5,000 comments. Regular evaluations allowed for real-time strategy adjustments, keeping the campaign relevant. This study recommends the importance of a deep understanding of the audience and social dynamics to create effective digital campaigns in an increasingly competitive media landscape.
Strategi Konten Kreatif untuk Membangun Kesadaran SDGs: Studi pada Pengikut Instagram Bakrie Center Foundation Restu Putra Madestan; Hudi Santoso
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11812

Abstract

ABSTRAK  Penelitian ini mengkaji pengaruh konten kreatif pada akun Instagram Bakrie Center Foundation terhadap kesadaran audiens mengenai Sustainable Development Goals (SDGs). Dengan menggunakan pendekatan kuantitatif, penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh konten edukatif, informatif, menghibur, dan membangun kepercayaan yang disajikan melalui media sosial terhadap peningkatan kesadaran masyarakat tentang isu-isu keberlanjutan. Penelitian ini melibatkan 100 responden yang dipilih menggunakan teknik purposive sampling, dengan kriteria pengikut aktif akun Instagram BCF yang telah terpapar konten SDGs. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan metode regresi linier sederhana. Hasil penelitian menunjukkan bahwa konten kreatif yang disampaikan oleh Bakrie Center Foundation berpengaruh signifikan terhadap peningkatan kesadaran audiens terhadap SDGs. Temuan ini diharapkan dapat memberikan wawasan bagi organisasi non-profit dan pelaku komunikasi digital dalam merancang strategi konten yang lebih efektif dan berdampak dalam mengedukasi masyarakat melalui media sosial. ABSTRACT This study examines the influence of creative content on the Instagram account of Bakrie Center Foundation (BCF) on audience awareness of the Sustainable Development Goals (SDGs). Using a quantitative approach, the research aims to analyze the extent to which educational, informative, entertaining, and trust-building content shared through social media affects public awareness of sustainability issues. The study involved 100 respondents selected through purposive sampling, targeting active followers of BCF's Instagram account who have been exposed to SDG-related content. Data were collected using an online questionnaire and analyzed using simple linear regression. The findings indicate that creative content delivered by Bakrie Center Foundation has a significant influence on increasing audience awareness of the SDGs. These results are expected to provide valuable insights for non-profit organizations and digital communication practitioners in designing more impactful and effective educational strategies through social media.
STRATEGI KOMUNIKASI PEMASARAN INEWS TV DALAM IMPLEMENTASI SPONSORSHIP PADA PROGRAM CAHAYA HATI INDONESIA Analiya Putri Rachman; Hudi Santoso
Journal Media Public Relations Vol. 5 No. 1 (2025): Journal Media Public Relation (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jmp.v5i1.2551

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran dan bentuk kerja sama yang digunakan oleh iNews TV dalam implementasi sponsorship brand kopi instan pada program Cahaya Hati Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui observasi partisipatif, wawancara mendalam dengan tim internal iNews, dokumentasi lapangan, serta studi literatur. Data dianalisis menggunakan teori Integrated Marketing Communication (IMC) yang terdiri dari enam elemen: direct marketing, sales promotion, public relation, personal selling, advertising, dan interactive/internet marketing. Hasil penelitian menunjukkan bahwa iNews secara strategi memadukan keenam elemen IMC untuk mengoptimalkan eksistensi dan eksposur brand kopi instan dalam program Cahaya Hati Indonesia. Implementasi sponsorship tidak hanya bersifat komersial, tetapi juga mempertimbangkan kesesuaian nilai antara brand dan program, serta menjalin hubungan yang saling menguntungkan antara media penyiaran dan pihak sponsor.
Kontribusi Literasi Digital Terhadap Etika Penggunaan Instagram di Kalangan Remaja Perempuan SMA Al-Wildan 14 Khansa Deliylah; Hudi Santoso; Hadiyanto; Enden Ulya; Fahmi Cholagi
Jurnal Komputer, Informasi dan Teknologi Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v6i1.3308

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi digital terhadap etika penggunaan media sosial Instagram pada siswa perempuan SMA Al-Wildan 14. Fenomena meningkatnya penggunaan media sosial di kalangan remaja sering kali diiringi dengan perilaku yang kurang etis dalam berinteraksi di ruang digital. Literasi digital menjadi aspek penting untuk dipahami, karena tidak hanya berkaitan dengan kemampuan teknis dalam mengakses teknologi, tetapi juga mencakup kemampuan berpikir kritis, menyaring informasi, serta menjaga kesopanan dan tanggung jawab dalam komunikasi daring. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner skala Likert kepada siswa perempuan pengguna aktif Instagram.
Implementasi E-Government Berbasis Website Integrated Billing System (IBS) PT Pelabuhan Tanjung Priok Berlian Rahmah Dewanto; Hudi Santoso
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.6012

Abstract

PT Pelabuhan Tanjung Priok has implemented a website-based e-government system through the Integrated Billing System (IBS) to enhance the effectiveness of public information services. This study aims to analyze the implementation of e-government in public information services through a website-based system using Indrajit's three elements of success theory, namely support, capacity, and value. The support element encompasses management commitment and policies toward digital service development; capacity relates to the readiness of human resources and technological infrastructure; while value represents the impact or benefits received by the public and customers from the digital services. The research method employed is qualitative with a descriptive approach to obtain in-depth and specific understanding regarding the implementation of IBS as a digital public information service system. Data were collected through interviews, observations, literature reviews, and documentation. The findings indicate that the implementation of e-government through IBS has been aligned with Indrajit's theoretical framework; however, further optimization is still required in the capacity and value aspects to achieve more effective, efficient, and responsive public information services.  
Strategi Komunikasi dalam Pemasaran Afiliasi Tiktok di PT Nutrifood Indonesia Raden Roro Fatimah Azzahra Aulia; Hudi Santoso
Bahasa Indonesia Vol 6 No 2 (2025): J-Kis: Jurnal Komunikasi Islam, Desember 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i2.1520

Abstract

This research explores the communication strategy of affiliate marketing implemented by PT Nutrifood Indonesia through TikTok using the AIDA model (Attention, Interest, Desire, Action) approach. TikTok is chosen for its potential to reach a young audience through short and engaging content. This study employs a descriptive qualitative method by observing Nutrifood’s affiliate content on TikTok, documenting key activities, and reviewing relevant literature. The results indicate that Nutrifood successfully captures attention through the use of trending topics, popular audio, and eye-catching visuals. Interest is generated by creatively delivering product information through affiliate creators. Desire is built through relatable storytelling and testimonials, while action is encouraged through purchase invitations and affiliate link usage. This strategy effectively increases product exposure organically and strengthens brand presence among TikTok users. The findings are expected to provide insights for digital marketing communication practitioners in optimizing social media platforms, especially affiliate programs based on content creation.
Strategi Kreatif Content Creator Instagram @rusdianaacep dalam Meningkatkan Engagement Konten Wisata di Kota Bogor Niken Gesdianlie; Hudi Santoso
Bahasa Indonesia Vol 6 No 2 (2025): J-Kis: Jurnal Komunikasi Islam, Desember 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i2.1537

Abstract

Penelitian ini membahas strategi kreatif yang diterapkan oleh content creator Instagram @rusdianaacep dalam upaya meningkatkan engagement pada konten promosi wisata Kota Bogor. Urgensi penelitian ini terletak pada peran penting media sosial, khususnya Instagram, dalam membangun komunikasi efektif antara pelaku pariwisata dan audiens melalui konten visual yang interaktif. Tujuan utama penelitian adalah untuk mengidentifikasi pendekatan kreatif yang digunakan serta mengevaluasi efektivitasnya dalam membentuk keterlibatan audiens. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam dan observasi akun Instagram terkait. Hasil penelitian menunjukkan bahwa strategi visual yang konsisten, penggunaan fitur Instagram secara maksimal, serta interaksi aktif dengan pengikut menjadi kunci keberhasilan dalam membangun engagement. Diskusi memperkuat bahwa keberhasilan konten dipengaruhi oleh pemahaman mendalam terhadap preferensi audiens dan kemampuan membangun narasi wisata yang autentik. Kesimpulan menyatakan bahwa pendekatan kreatif yang berfokus pada interaksi dan keaslian konten mampu meningkatkan efektivitas promosi wisata berbasis media sosial.
IMPLEMENTASI VIDEOGRAFI DALAM DIGITAL CAMPAIGN CREATIVE VIDEO INTERVIEW TSP SQUAD Muhammad Nursyam; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48682

Abstract

This study aims to explain the implementation of videography in the digital campaign by TSP Squad using a creative video interview format with a descriptive qualitative approach. Data were collected through observation, active participation in the production process, and relevant literature review. The results show that videography implementation through visual storytelling, composition, lighting, and shooting techniques contributes to the production of informative and engaging video content. The production process, which includes pre-production, production, and post-production stages, also plays a role in shaping the final output in line with the objectives of the digital campaign.
STRATEGI PEMANFAATAN INSTAGRAM STORY SEBAGAI MEDIA PUBLIKASI KEGIATAN SEKRETARIS DAERAH KOTA BOGOR Syarifah Noor Zahwa; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48712

Abstract

The development of social media has encouraged changes in the pattern of government public communication, including the dissemination of information related to government activities to the public. Instagram has become one of the social media platforms utilized by the government for information publication because it is capable of delivering information quickly, visually, and easily accessible to the public. This study aims to determine the strategy for utilizing Instagram Story as a publication medium for the activities of the Regional Secretary of Bogor City and to identify the supporting and inhibiting factors in its management process. This research employed a qualitative method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation related to the management process of social media publications for the activities of the Regional Secretary of Bogor City. The results of the study indicate that Instagram Story is utilized as a medium for publishing government activities because it is considered capable of delivering information quickly, accurately, and communicatively to the public. The communication strategy applied includes the use of visual content in the form of photos and videos, concise message preparation, and real-time publication of activities. The utilization of Instagram Story also helps build the image of a government that is active and transparent to the public. However, several obstacles were found in the management process, such as time limitations, internet network constraints, and content adjustments to the characteristics of social media audiences.
Pemanfaatan Media Baru dalam Penyebaran Informasi Publik melalui YouTube Radio Republik Indonesia Kota Bogor Salimah Renata Ghassani; Hudi Santoso
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.7227

Abstract

This study examines how Radio Republik Indonesia (RRI) Bogor City uses YouTube to disseminate public information in an increasingly digital media landscape. A qualitative descriptive approach was adopted, with informants selected through purposive sampling; data were gathered via interviews, observation, documentation, and direct field participation. Results show that the channel carries informational, educational, and institutional content in audiovisual form. According to YouTube Analytics, the Podcast Ruang Suara playlist led all playlists at 71% of total playlist performance, and the channel drew roughly 1,800 unique users each month. Content is managed across four stages — planning, production, publication, and evaluation — yet two persistent problems undercut the operation: a shortage of dedicated personnel and irregular upload schedules. These findings suggest that YouTube holds real strategic value for RRI Bogor City's public information mandate, provided the institution commits to steadier, more purposeful content management going forward.
Co-Authors Afifah Puteri Soraya Analiya Putri Rachman Berlian Rahmah Dewanto Enden Ulya Fahmi Cholagi Hadiyanto Hanifah Nursya'ban Khansa Deliylah Muhammad Nursyam Niken Gesdianlie Raden Roro Fatimah Azzahra Aulia Restu Putra Madestan Salimah Renata Ghassani Syarifah Noor Zahwa