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PENERAPAN QRIS SEBAGAI ALAT PENGENDALIAN PENJUALAN DAN KEUANGAN PADA UMKM MIE BAKSO SI BOY Sarah Desiree Lumban Gaol; Grace Orlyn Sitompul; Fanya Graceyla Siringoringo; Rocky Pradana Tarigan; Vern Marchella Palar
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 02 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i02.2295

Abstract

This community service research aims to facilitate the use of the Quick Response Code Indonesian Standard (QRIS) as a tool for controlling sales and finances of the micro, small, and medium enterprise (MSME) Mie Bakso Si Boy.  The main issue faced is the transaction recording system, which is still done manually. This can lead to recording errors, ambiguity, and difficulties in monitoring cash flow in real-time. Needs analysis, interviews, and observations were used, as well as socialization and training to implement and evaluate QRIS. The results of the activities showed that the use of QRIS can accelerate payments and improve financial recording more accurately and systematically. In addition, QRIS increases customer satisfaction and distinguishes business finances from personal ones. Thus, QRIS not only serves as a digital payment tool but also functions as a control and management tool that helps MSMEs become more competitive.
Penerapan Media Sosial Instagram sebagai Promosi pada UMKM Warung RisolNimo Parompong Bandung Barat Daniel Gmada Christiawan; Grace Orlyn Sitompul; Charles Surya Pratama Simangunsong; Perdana Silaban
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1884

Abstract

This community service activity was conducted at the Warung RisolNimo MSME in Parompong, West Bandung, which had not yet utilized social media as a promotional medium. This condition limited marketing reach and resulted in low sales. This program aimed to optimize the use of Instagram as a more effective and structured digital promotional tool. The methods used included observation, interviews with business owners, Instagram account creation, visual identity design, and the preparation and management of promotional content. The implementation results showed an increase in account visibility with 425 views in 30 days, increased user interaction, and an increase in potential consumers who learned about the product through Instagram. Furthermore, there was an increase in the number of orders after consistent promotion. Thus, utilizing Instagram as a digital marketing strategy can increase brand awareness, expand market reach, and contribute to increasing MSME sales.