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All Journal J-MAS (Jurnal Manajemen dan Sains) JURNAL EDUCATION AND DEVELOPMENT MANAJEMEN Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Cakrawala Ilmiah
Sabeli Aliya
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Pengembangan Sumber Daya Manusia terhadap Kinerja Karyawan di Era New Normal pada Coffee Shop Di Kota Palembang Thery Sania Zelika; Sabeli Aliya
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.824

Abstract

This study aims to determine the effect of human resource development on employee performance in the new normal era at a coffee shop in the city of Palembang. The method used in this study is a quantitative method, with a causal associative level of explanation. The sample used in this study were all coffee shop employees as many as 44 respondents. Collecting data by distributing questionnaires to coffee shop employees. Data analysis used simple linear regression. The results of the determination test in this study were 0.765. Means 76.5%, the distribution of employee performance variables can be explained by the variable of human resource development. The conclusion of this study shows that the development of human resources partially has a positive effect on employee performance at Return Space and Coffee Shop and Luthier Coffee in the new normal era.
Analisis Pengaruh E-Recruitment dan Rekrutmen Tradisional Terhadap Kualitas Seleksi Karyawan di PT. Perkebunan Nusantara I Regional 7 Palembang Kantor Penghubung Sumatera Selatan Made Sugi Anjeli; Sabeli Aliya; Andree Raymond
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/3gyz9703

Abstract

Digital technology has reshaped recruitment and selection, enhancing efficiency and reach yet leaving challenges in attracting candidates who align with both technical and cultural requirements. This study examines the impact of recruitment methods on employee selection quality at PT Perkebunan Nusantara I Regional 7, South Sumatra Liaison Office. Using a quantitative associative–causal design, data from 70 respondents were collected via a Likert-scale questionnaire and analyzed with regression, t-tests, F-tests, and determination tests. Results show E-Recruitment has a positive but insignificant effect, while Traditional Recruitment exerts a positive significant effect. Together, both significantly influence selection quality, emphasizing the importance of structured hybrid strategies.
EFEKTIVITAS PENGGUNAAN SOSIAL MEDIA DALAM MENINGKATKAN KESADARAN MEREK DI PT PUPUK SRIWIDJAJA PALEMBANG Voni Karnelia; Sabeli Aliya
Jurnal Cakrawala Ilmiah Vol. 3 No. 5: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

How effective is the use of social media in increasing community or customer engagement, with fairly active interactions, such as likes, comments, and sharing information. The purpose of this study is to investigate and explore in depth about how the effectiveness of using social media in increasing brand awareness. The purpose of this study is to contribute to the development of theoretical knowledge in digital marketing for readers or writers, this research is a qualitative study with the observation method, data obtained from direct observation at the internship site which is then recorded or recorded directly. The data collected shows that PT Pupuk Sriwidjaja is active on various social media platforms such as TikTok and Instagram. Content posting is done with varying frequency depending on the platform. The published content is diverse, including images, videos, and articles. Customer responses show positive interactions, such as likes, comments, and shares.Based on the research that has been conducted, it can be concluded that PT Pupuk Sriwidjaja Palembang has successfully utilized digital technology well to increase brand awareness of their products. They use various digital platforms and channels, such as social media, websites, and online advertising, to achieve brand awareness.
Building Superior Human Resources: An Educational Approach to Early Marriage Generation Z in Pegayut Village Trisnawati; Sabeli Aliya; Dewi Sartika; Afrida Wati
Jurnal Pengabdian Masyarakat Formosa Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v3i3.10337

Abstract

This research aims to increase the understanding of the younger generation in Pegayut Village about the importance of awareness regarding early marriage, as well as reducing the divorce rate caused by this phenomenon. Data was collected through surveys and in-depth interviews that explored the factors that encourage early marriage, including individual, family, poverty, and social and cultural environments. Methods for implementing activities include outreach through counseling, question and answer sessions, and discussions. The activity participants were 300 teenagers from Pegayut Pemulutan Village aged between 14 and 19 years. The research results show that public understanding of the negative impacts of early marriage is still low, so more intensive education and outreach efforts are needed to reduce the divorce rate due to early marriage and improve the quality of Human Resources in Pegayut Village.
PENGARUH GAYA HIDUP HEDONISME DAN RELIGIUSITAS TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA PERGURUAN TINGGI SWASTA DI PALEMBANG Adinda Sholiah; Trisninawati Trisninawati; Heriyanto Heriyanto; Sabeli Aliya
Jurnal Education and Development Vol 14 No 3 (2026): Vol 14 No 3 September 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i3.8488

Abstract

Adapun tujuannya dari penelitian ini guna menguji pengaruh gaya hidup hedonisme maupun religiusitas pada perilaku konsumtif mahasiswa Perguruan Tinggi Swasta (PTS) di Palembang. Objek kajian difokuskan pada mahasiswa program studi S1 Manajemen di Universitas Bina Darma, Universitas Muhammadiyah, dan Universitas Indo Global Mandiri. Penelitian ini mempergunakan pendekatan kuantitatif dengan sampel 240 responden yang dipilih dengan teknik Proportional Stratified Random Sampling. Pengumpulan data dilaksanakan menggunakan kuesioner daring dengan skala Likert, dan data dianalisa dengan digunakannya metode Structural Equation Modeling - Partial Least Squares (SEM-PLS) menggunakan perangkat lunak SmartPLS 4. Temuan ini mengungkapkan jika gaya hidup hedonisme mempunyai pengaruhnya yang positif maupun sangat signifikan pada perilaku konsumtif mahasiswa (T-statistik 7,957, P-Value 0,000). Sebaliknya, religiusitas terbukti tidak mempunyai pengaruhny yang signifikan pada perilaku konsumtif (T-statistic 0,665; P-Value 0,506). Temuan ini membuktikan bahwasanya orientasi pencarian kesenangan materi dan gaya hidup digital secara langsung mendominasi keputusan finansial, sementara nilai-nilai religiusitas belum mampu berfungsi secara praktis sebagai instrumen kontrol diri dalam menahan dorongan konsumerisme. Kekuatan prediktif model penelitian ini sangat kuat, di mana variabel hedonisme dan religiusitas secara simultan mampu menjelaskan 86,9% (R-Square = 0,869) variasi perubahan perilaku konsumtif mahasiswa.
Co-Authors Adinda Sholiah Afrida Wati Andree Raymond Dewi Sartika Heriyanto Heriyanto Made Sugi Anjeli Thery Sania Zelika Trisnawati Trisninawati Trisninawati Voni Karnelia