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All Journal Jurnal Pariwisata Pesona Manajemen dan Pariwisata
Taufiq Hidayat
Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI
Decision Sciences, Operations Research & Management Social Sciences

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Hubungan Antara Citra Perusahaan dengan Loyalitas Pelanggan Pada PT. Tiki Jalur Nugraha Eka Kurir (JNE) Agen Sayang Jatinangor Taufiq Hidayat
Manajemen dan Pariwisata Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.066 KB) | DOI: 10.32659/jmp.v1i2.216

Abstract

The development of the online shop business today has resulted in competition between companies engaged in the unavoidable shipping service sector, including package delivery service companies. PT. Tiki Nugraha Eka Kurir or JNE has a good image in the the public and has loyal customers as evidenced by receiving the prestigious award, the Indonesia Top Digital Public Relations Award 2022 for the third time since 2020. This study aims to analyze how customers evaluate the company's image. formed, how loyal they are to the company, and how big is the relationship between company image and customer loyalty. The research method used is a survey, and the sampling technique is probability or random. The sampling method was simple random sampling in a systematic or ordinal way, while the techniques in data collection were library research, field studies and questionnaires distributed to 25 respondents. For data analysis techniques using MSI, and hypothesis testing were carried out by t-test. From the results of the study it was found that the image formed was good but could still be further optimized. For a relatively moderate level of customer loyalty, in other words, customers still have the opportunity to switch to competing companies so that the company should be able to implement a better strategy to strengthen a sense of loyalty from its customers. The calculation results obtained a total effect of 46.10% and significant, the remaining 53.90% influenced by other variables that were not researched.
The impact of virtual experience on visiting tourism destination intention Taufiq Hidayat; Nova Riana
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.7595

Abstract

The Covid-19 pandemic had changed the people’s behavior and activities in many aspects of living. The government policy of physical distancing in the entire Indonesia impacted activities of people in many sectors, including tourism. In response to this, some Travel Agencies, Destination Management, and Tour Guides had an initiative to launch Virtual Tours as an alternative to organize a tour without mobility. For most of people, Virtual Tours are a new experience. They can visit many kinds of tourism destinations while stay at home. When this phase of pandemic end, this could be a “new normal” people, where Virtual Tours become a first reference for tourists, before they decide to visit a tourism destination. This research aimed to measure how much the concept of Virtual Tour influences the intention of visiting a tourism destination, and how was the potency to recommend it to their friends. The authors used the tourist experience approach as a perspective to gain informations about the tourists experience in enjoying Virtual Tours and how is their interests of visiting. How the experience of Virtual Tours influenced the intention of visiting to the destination they enjoyed in virtual tour, and moreover recommend the destination to their friends, to get the same experience. Through the explanation method to explain the relation between the two variables in this research, the authors used the data gained from a questionnaire from 44 respondents with purposive sampling technique. Analysis of the data used in this study is a simple linear regression analysis and described descriptively. The result of the coefficient of determination from the role of virtual tours experience on interest in visiting tourist destinations is 0.420. This value shows that 42% of interest in visiting tourist destinations is influenced by the experience of virtual tours, while the remaining 58% is determined by other factors outside of this study.
Implementasi Strategi Pemasaran Melalui Pendekatan DOT di Taman Hutan Raya Ir. H. Djuanda Deva Syauqi Khairunnisa; Ilma Aghnia Ali Syahida; Fadila Aulia; Taufiq Hidayat
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.299

Abstract

This research is based on the results of the researcher's observations and experience that the availability of tourism facilities and infrastructure in one of the tourist destinations in Bandung, namely Ir. Forest Park. H. Djuanda is quite good, the suitability of the equipment provided by the management is good enough to meet the needs of tourists visit. However, there are several things that are lacking. As well as providing factual data and analyzing the tourism marketing strategy of Taman Hutan Raya Ir. H Djuanda with the DOT (Destination, Origin, Time) approach introduced by the tourism ministry. The implementation of this marketing strategy, if implemented well, is believed to increase the number of tourist visits to Ir. Forest Park. H Juanda.
Co-Authors Alyssa Maulida Nursyifa Deva Syauqi Khairunnisa Fadila Aulia Ilma Aghnia Ali Syahida Indah Nur Agustiani Nova Riana