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STRATEGI PEMASARAN MELALUI MARKETPLACE DALAM UPAYA PENINGKATAN PENJUALAN PADA UMKM KLASTER OLAHAN PANGAN DI KOTA SEMARANG Rahmadani Nur Permanawati; Ketut Sudarma; Made Virma Permana; Ascaryan Rafinda
Jurnal Pengabdian Bisnis dan Akuntansi Soedirman (JPBA) Vol 1 No 2 (2022): Jurnal Pengabdian Bisnis & Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.196 KB) | DOI: 10.32424/1.jpba.2022.1.2.7420

Abstract

The increase in population growth in Indonesia has led to an increase in food consumption. The need for food consumption will always increase, so the processed pangen cluster MSMEs are predicted to continue to grow significantly so that they can meet the necessary food needs. The Cooperative and MSME Agency of Semarang City noted that processed food products still dominate the types of SMEs in Semarang City at 55%. However, these SMEs still market their products in a simple way, where they make products based on what they can do and sell their products without any maximum effort. As a result of such marketing conditions, their businesses are difficult to develop. On the other hand, competition in the business world has become very tight in the current era of globalization. Therefore, this service aims to provide education for residents and managers of food processing cluster MSMEs in Semarang city about the importance of utilizing marketplaces to increase sales for their products. In a broader scope, it can advance the potential development of MSMEs in the processed food sector in the city of Semarang. The output targets of this service are publications in mass media, publications in national service journals, and video highlights of activities.
Analisis Ketimpangan Pendapatan Kabupaten/Kota di Kawasan Kedungsepur Provinsi Jawa Tengah Annis Nurfitriana Nihayah; Dwi Rahmayani; Grace Natalia Marpaung; Rahmadani Nur Permanawati; Ayuntavia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7299

Abstract

Kedungsepur is a Particular Region which is included in the National Spatial Planning. This region purpose to in an integrated manner equitable income disparities and increase the economic growth. In encouraging the region development optimally, it is needed the solid relationship interregion (districts/cities) in Kedungsepur Region. In practice the cooperation is less work effectively because of the unbalanced economic growth. This study aimed to analyse the effect of education, health, primary sector, secondary sector and tertiary sector on income disparity districts/cities in Kedungsepur Region Central Java Province. This study method using indeks Williamson and regression analysis panel data model (cross section and time series) with Fixed Effect Model. The data used in this research is secondary data obtained from the Central Statistics Agency (BPS) of Central Java Province and object of this research is district/cities in Kedungsepur Region Central Java Province. The result were obtained average indeks Williamson during 2015-2024 include low is 0,11. And regression of education variables, secondary sector and tertiary sector influenced positively on income disparity districts/cities in Kedungsepur Region Central Java Province. Whereas the variables health and primary sector influenced negatively on income disparity districts/cities in Kedungsepur Region Central Java Province.
The Effect of Transformational Leadership on Employee Performance through Job Satisfaction and Organizational Commitment as Mediating Variables at PT Purifikasi Andalan Musa Mujahid Haqoni; Rahmadani Nur Permanawati
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2920

Abstract

This study examines the influence of transformational leadership on employee performance, with job satisfaction and organizational commitment serving as mediating variables, at PT Purifikasi Andalan. The research focuses on employees working in the company’s sector, where performance optimization remains a challenge despite the application of a transformational leadership style. Transformational leadership, characterized by inspiring vision, individualized consideration, intellectual stimulation, and motivational influence, is expected to drive higher performance levels by shaping employees’ attitudes and behaviors. The study aims to analyze both the direct effect of transformational leadership on employee performance and the indirect effect through the mediation of job satisfaction and organizational commitment. Job satisfaction reflects employees’ emotional response to their work, while organizational commitment indicates their loyalty and willingness to contribute to organizational goals. Both factors are hypothesized to strengthen the positive relationship between leadership and performance outcomes. A quantitative research design was employed, utilizing the Structural Equation Modeling (SEM) technique with a Partial Least Squares (PLS) approach. Data were collected through questionnaires administered to a purposively selected sample of respondents from the company’s workforce. The purposive sampling method ensured that participants had relevant experience and knowledge to provide informed responses. The findings reveal that transformational leadership exerts a positive and statistically significant influence on employee performance. Furthermore, transformational leadership has a significant positive impact on job satisfaction and organizational commitment, both of which, in turn, enhance employee performance. These mediating variables play a critical role in explaining how leadership style translates into improved work outcomes. The results suggest that fostering a transformational leadership approach, alongside initiatives to boost job satisfaction and organizational commitment, can be an effective strategy for improving overall employee performance in the organization’s specific operational context.
PENINGKATAN PEREKONOMIAN MASYARAKAT DESA KALISIDI BERBASIS KEARIFAN LOKAL MELALUI INOVASI BUAH DURIAN DENGAN PEMBUATAN ROLL CREPE Azizah, Zainab; Euis Soliha; Desti Ranihusna; Rahmadani Nur Permanawati
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 1 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i1.5707

Abstract

Desa Kalisidi, yang dikena dengan potensi durian lokal yang melimpah, memiliki peluang besar untuk mengembangkan produk olahan durian yang inovatif. Dengan memanfaatkan kearifan lokal serta sumber daya alam yang ada, pembuatan roll crepe durian dapat menjadi solusi untuk mendiversifikiasi penggunaan buah durian. Tujuan pengabdian diharapkan dapat membuka peluang ekonomi baru bagi masyarakat setempat, meningkatkan pendapatan dan memperkenalkan produk olahan durian yang bernilai lebih tinggi ke pasar yang lebih luas. Kegiatan dilaksanakan pada bulan Juni 2025 dan dihadiri oleh masyarakat Desa Kalisidi. Kegiatan pelatihan dan simulasi produk terdiri dari tahapan persiapan; tahapan pelatihan; dan terakhir evaluasi. Pelaksanaan kegiatan diawali dengan pemberian materi tentang olahan durian yang berkualitas bagus dan baik yang dapat digunakan sebagai bahan dasar pembuatan roll crepe. Pada saat penyampaian materi dari narasumber, peserta pelatihan dapat menanyakan berbagai kendala yang dihadapi untuk durian yang berkualitas kurang baik. Setelah narasumber memberikan materi, setelah itu narasumber mempraktikkan pembuatan roll crepe dari mulai pembuatan kulit roll crepe; isian yang digunakan roll crepe; cara menyusun isian dengan rapi dan tidak tercecer; cara menggulung roll crepe; diberikan pengetahuan cara mengemas roll crepe agar tidak berair dan cepat layu; dan cara pengemasan agar meningkatkan nilai jual. Pada akhir kegiatan, masyarakat Desa Kalisidi ikut mempraktikkan cara pembuatan roll crepe. Masyarakat sudah memiliki cara dan simulasi produk pembuatan roll crepe yang bisa menjadi alternatif olahan durian sesuai dengan kearifan lokal yang dapat membuka peluang ekonomi baru yang inovatif.