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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Wiga : Jurnal Penelitian Ilmu Ekonomi Golden Ratio of Mapping Idea and Literature Format Journal of Governance and Administrative Reform IIJSE
Reiga Ritomiea Ariescy, Reiga Ritomiea
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Determinants of Consumer Purchase Decisions with Price and Personal Factors as Control Variables Abrori, Imam; Ariescy, Reiga Ritomiea
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 11 No. 2 (2021): September 2021
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

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Abstract

Research on the factors that influence consumer decisions to buy goods at Indomaret campus area, Jember. The purpose of this study is to analyze the effect of store layout and interior display on purchasing decisions. The number of samples used in this study was 50 people with purposive sampling and quota sampling techniques. The data collection method used in this study used a questionnaire. The analysis used includes data instrument test (validity test and reliability test), multiple linear regression analysis. From the results of data analysis, it can be seen that store layout has a positive effect on consumer decisions to make purchases at Indomaret. Meanwhile, the Interior display has no effect on consumer purchasing decisions at Indomaret. This shows that consumers do not pay much attention to the things contained in the interior display, such as store design according to the day of celebration, provision of baskets, and advertisements in the store. After entering the control variables, namely price variables, and personal factors, the test results both show that store layout and interior display have no effect on consumer decisions to make purchases at Indomaret.
Analisis Keragaman Produk dan Keamanan terhadap Minat Beli pada Marketplace Sociolla di Surabaya Aliyah, Siti Maslikhatun; Purwanto, Sugeng; Ariescy, Reiga Ritomiea
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4153

Abstract

The rapid development of the internet currently has security threats to online transactions so that it becomes a challenge for companies to maintain consumer buying interest, one of which is by providing security guarantees and offering a variety of products. This research was conducted with the aim of analyzing the effect of product diversity and safety on consumer buying interest at the Sociolla marketplace in Surabaya. The approach used is quantitative with a purposive sampling technique of 117 respondents who know the Sociolla marketplace and are domiciled in Surabaya. The software used in the data analysis process is SmartPLS. The final results of the research show that product diversity and safety make a positive contribution to consumer buying interest. Keywords: product diversity; purchase intention; security
Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Smartphone Iphone: Febrianty, Ellinda; Pudjoprastyono, Hery; Ariescy, Reiga Ritomiea
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4227

Abstract

This study aims to determine the effect of product quality, brand image, and lifestyle on the purchase decision of an Iphone Smartphone. This research method uses quantitative methods. Variable measurement uses a likert scle with a vulnerability scaleof 1-5 through a google form questionnaire distributed to repondents. The population in this study were all 2019. FEB UPN East Java Veterans Students currently using or have used an iPhone. Sampling using proportional stratified random sampling and probability sampling. 100 students have a referee. Partial least squares (PLS) analysis was used to process the data. The results show that factors such as product quality, brand image and lifestyle have a positive and significant influence on the iPhone smartphone purchase decision of the East Java FEB UPN "Veteran" students of the year 2019. Keywords: Product Quality, Brand Image, Lifestyle, Purchase Decision
Inovasi Pemasaran Sebagai Strategi Pemulihan Usaha Mikro Kecil dan Menengah selama Pandemi: Studi kasus UKM di Kota Batu dan Kota Malang Ariescy, Reiga Ritomiea; Sholihatin, Endang; Mawardi, Alfiandi Imam
Journal of Governance and Administrative Reform Vol. 2 No. 2 (2021): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.328 KB) | DOI: 10.20473/jgar.v2i2.33467

Abstract

AbstractCovid-19 has disrupted life and the economy. Large-Scale Social Restriction Policy (PSBB) - The implementation of Community Activity Restrictions (PPKM) to contain the spread of the COVID-19 pandemic has had a negative impact on all economic activities in Indonesia, including micro, small and medium enterprises (MSMEs). MSME actors have very limited resources and vulnerable supply chains and business-to- business/business-to-client relationships. This article focuses on a multidisciplinary methodological approach for MSMEs to innovate in an effort to new markets and make better use of their limited resources. The results of the research are insights about innovation as a means of survival for SMEs during and entering the new normal in the midst of Covid-19. The use of digital resources was identified as a key facilitator for research-based innovative networking and product design in the context of a pandemic requiring physical distancing.Keywords: marketing innovation, strategy, covid 19 pandemicAbstrakCovid-19 telah mendistrupsi kehidupan dan perekonomian. Kebijakan Pembatasan Sosial Berskala Besar (PSBB) - Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) untuk menahan sebaran pandemi COVID-19 telah berdampak negatif pada semua kegiatan ekonomi di Indonesia tidak terkecuali pelaku usaha mikro kecil menengah (UMKM). Pelaku UMKM memiliki sumber daya yang sangat terbatas dan rantai pasokan yang rentan serta hubungan bisnis-ke-bisnis/bisnis-ke-klien. Artikel ini berfokus pada pendekatan metodologis multidisiplin untuk UMKM berinovasi sebagai upaya untuk pasar baru dan memanfaatkan sumber daya mereka yang terbatas dengan lebih baik. Hasil penelitian adalah wawasan tentang inovasi sebagai alat bertahan bagi UMKM selama dan memasuki new normal ditengah Covid-19. Penggunaan sumber daya digital diidentifikasi sebagai fasilitator utama untuk jaringan dan desain produk inovatif berbasis penelitian dalam konteks pandemi yang harus menjaga jarak secara fisik.Kata kunci: inovasi pemasaran, strategi, pandemi covid-19
Analysis of Value-Added Product Mapping From Shellfish Waste in Coastal Areas Ariescy, Reiga Ritomiea; Amriel, Egan Evanzha Yudha; Budiman, Arief; Rabbani, Laksamana Aditya Hanif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6158

Abstract

Coastal areas are one of the areas that currently have many problems, such as environmental problems and community welfare. One of the areas that has problems with these issues is Gisik Cemandi, Sedati, and Sidoarjo. One of the problems in the coastal area is the pile of shells that make the residential environment look dirty, dirty, smelly, and even become a nest for dangerous animals. The purpose of this research is to map the benefits that can be taken from shell waste so that the community can take opportunities of economic value, both as industrial activities, helping to reduce waste, and empowering coastal communities. This research uses a qualitative method with the Snowball Sampling Technique. Based on the results of the study, shell waste can be reduced to several products, namely fertilizer materials, chemical mixtures (calcium carbonate and metal adsorbents), handicrafts, animal feed mixtures, chitin-chitosan, and building material mixtures. Each of these products has its own benefits and selling value. However, this research only focuses on innovation in mapping waste products. This can be a potential opportunity for local communities to provide value to waste and improve welfare.
The Influence of Brand Image and Brand Trust on Purchase Decisions of McDonald's in Surabaya Sauqy, Muhammad Syafiqus; Ariescy, Reiga Ritomiea
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1380

Abstract

This research examined the influence of brand image and trust on purchasing decisions at McDonald's in Surabaya. The research method used is quantitative, with data collection techniques through questionnaires from 112 respondents in East Surabaya. The sampling technique used in this research is non-probability sampling in the form of quota random sampling. Data were processed using Smart Partial Least Squares (SmartPLS) software. The test results show a significant influence of brand image on purchasing decisions, while brand trust has an insignificant effect.
Co-Authors Abrori, Imam Aliyah, Siti Maslikhatun Amriel, Egan Evanzha Yudha Arief Budiman Endang Sholihatin Febrianty, Ellinda Mawardi, Alfiandi Imam Pudjoprastyono, Hery Rabbani, Laksamana Aditya Hanif Sauqy, Muhammad Syafiqus Sugeng Purwanto