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All Journal Jurnal Komunikasi Profesional
Tanti Widia Nurdiani
Universitas Islam Raden Rahmat, Malang
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The impact of @jharnabhagwani content as instagram influencer Moh Gifari Sono; Ardhi Goeliling; Irfandi Buamonabot; Tanti Widia Nurdiani; Dendi Pratama
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1663.724 KB) | DOI: 10.25139/jkp.v7i2.6205

Abstract

Businesses around Instagram influencers involve using these individuals to promote products or services to their followers. Businesses collaborates with influencers in a number of ways, including sponsored posts, affiliate marketing, and brand partnerships. This research examines Influencer marketing role and the impact on social engagement. the analysis technique will be using Instagram Analytics tool. The analytics tool functioned to simplify the old literature’s formula. With using Toolzu Analytics, we don’t need to calculate with complicated formula anymore but getting a complete multi-category data. The results of study show from cosplay being seen as sexualizing hobby, socially awkward, childish, and weird, become an art activity using make-up and show a real costume dress with good crafting and make-up. It’s also a proof that content can be visually pleasing without overdose of sexualization. It is also pretty unique that despite her strong domination of cosplay content, she managed to bring trend of business, education, and vegan from her top user’s interest.
Digital bank transformation: A content analysis of SEABank Erni Febrina Harahap; I Gede Arya Pering Arimbawa; Ni Luh Ketut Ayu Sudha Sucandrawati; Tanti Widia Nurdiani; Samuel PD Anantadjaya
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6363

Abstract

SEABank is the new digital bank that gives offer with benefit to the customers and predicting their customers capacity well. Though conventional bank also have digital system, SEABank and conventional bank have few differences in features and financial cost. Through Krippendorf content analysis, the topic will be explored moderately and easy to read. The fact that the knowledge and capabilities gap between youngsters and elders make this topic functional for different perspective for SEABank and other digital bank users. The content analysis shows us that even in the middle of dynamic in digital bank and conventional bank, financial literacy will be affected.
Co-Authors Ardhi Goeliling Buamonabot, Irfandi Dendi Pratama Erni Febrina Harahap I Gede Arya Pering Arimbawa Moh Gifari Sono Ni Luh Ayu Suda Sucandrawati Samuel PD Anantadjaya