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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik IJEBD (International Journal Of Entrepreneurship And Business Development) Bisma: Jurnal Bisnis dan Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal USAHA JURNAL ILMIAH GLOBAL EDUCATION Jurnal Pengabdian Masyarakat (JPM) Jurnal Ilmu Manajemen Advantage Empowerment Society Relasi : Jurnal Ekonomi Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA
Tri Palupi Robustin, Tri Palupi
Institut Teknologi Dan Bisnis Widya Gama Lumajang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Journal : UNEJ e-Proceeding

 1 
PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MASYARAKAT DI KOTA JEMBER Tri Palupi Robustin; Anisatul Fauziah
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

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AbstrakPenelitian ini bertujuan untuk: (1) mengetahui pengaruh kualitas produk terhadap keputusanpembelian kosmetik wardah pada masyarakat di Kota Jember, (2) mengetahui pengaruh wordof mouth terhadap keputusan pembelian kosmetik wardah pada masyarakat di Kota Jember, (3)mengetahui pengaruh kualitas produk dan word of mouth terhadap keputusan pembeliankosmetik wardah pada masyarakat di Kota Jember. Rancangan penelitian berdasarkantujuannya adalah termasuk penelitian eksplanatori (explanatory research). Populasi penelitianadalah konsumen yang memakai kosmetik wardah yang ada di Kabupaten Jember, dan diambilsampel keseluruhan sebanyak 45 responden. Teknik analisis data menggunakan analisis regresiberganda dengan program SPSS versi 17. Hasil penelitian menunjukkan bahwa: (1) Kualitasproduk berpengaruh signifikan secara parsial terhadap pembelian kosmetik wardah padamasyarakat di Kota Jember, (2) Word of mouth berpengaruh signifikan secara parsial terhadappembelian kosmetik wardah pada masyarakat di Kota Jember, (3) Kualitas produk dan Word ofmouth berpengaruh signifikan secara simultan terhadap keputusan pembelian kosmetikwardah pada masyarakat di Kota Jember.Kata-kata Kunci: Kualitas Produk, Word of Mouth, Keputusan Pembelian, KosmetikWardah.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN MEMBER DEWA RUCI GYM DI KABUPATEN JEMBER Tri Palupi Robustin
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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This study aimed to examine the effect of: (1) quality of service partially to the satisfaction of the member Dewa Ruci Gym, (2) quality of service simultaneously to the satisfaction of the member Dewa Ruci Gym. The study design is based on the goal is including explanatory research (explanatory research). The study population is the member Dewa Ruci Gym, and samples taken as many as 40 respondents overall. Data were analyzed using multiple regression analysis using SPSS version 17. Hypothesis testing is done partially and simultaneously. The results showed that: (1) partially variable tangible, reliability, responsiveness, assurance, and empathy significant effect on the satisfaction of members of Dewa Ruci Gym, (2) simultaneously variable tangible, reliability, responsiveness, assurance, and empathy significant effect on satisfaction Gym member Dewa Ruci. The coefficient of determination (R square) of 87.2% means that the variable quality of service is able to explain the influence on satisfaction variable changes and the remaining 12.8% is explained by other variables.
Co-Authors Amanatullah, Fahim Deni Juliasari, Deni Fauziah, Anisatul Fauziyah Fauziyah Fetri Setyo Liyundira Hakim, Ihkwanul Hakim, Ikhwanul Irdiana, Sukma Khoirul Ifa Maulana Muhammad Riza Mohammad Noor Khoirullah Nanik Hariyana Neny Tri Indianasari Ninik Lukiana Putri, Nur Latifa Isnaini Wahyuning Murniati