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Pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Smartphone Samsung di Jakarta) Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan; Koen Hendrawan
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (949.072 KB) | DOI: 10.55606/jubima.v1i2.1382

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.
Analysis Of The Effect Of Current Ratio, Debt To Equity Ratio, Total Asset Turnover, And Firm Size On Return On Assets M. Jusman Syah; Aris Wahyu Kuncoro; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Pambuko Naryoto
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1085.815 KB) | DOI: 10.55606/jubima.v1i2.1384

Abstract

Abstract, This research is to determine the effect of the current ratio, debt to equity ratio, total asset turnover, and firm size on the return on assets of pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The samples used in this study were 10 pharmaceutical companies. The sampling technique used purposive sampling method. The analytical tool used is multiple linear regression analysis. The results of this study indicate that the Current ratio, which is measured using a comparison of current assets with current liabilities, has no effect on profitability. The Debt to Equity Ratio, which is measured using a comparison between debt and capital, has a negative and significant effect on the return on assets. Total Asset Turnover as measured using a comparison between total sales and total assets has no significant effect on return on assets. Firm Size or company size as measured using total assets has no effect on return on assets.
Pengembangan Tanaman Hidroponik dan Kreativitas Anak di Taman RPTRA Petukangan Berseri Aris Wahyu Kuncoro; Dwi Kristanto; Hasan Ipmawan; Pambuko Naryoto; Koen Hendrawan; Marini
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1634

Abstract

The development of hydroponic plants is one of the modern agricultural methods that is being promoted in Indonesia to increase agricultural production and reduce food imports. In Taman RPTRA Petukangan Berseri, hydroponic development is not only used as an agricultural activity, but also as a means to hone children's creativity. In this activity, children are invited to design and build a hydroponic system, choose the type of plant to be planted, and care for and harvest the harvest. This activity is expected to provide an understanding of the importance of agriculture, develop children's creativity, and provide valuable experience about responsibility in caring for the environment. The development of hydroponics and children's creative activities in Taman RPTRA Petukangan Berseri can also be an example for other regions to utilize hydroponic technology in increasing agricultural production and developing children's creativity. Through this activity, it is hoped that a young generation can be created who care about the environment and have the skills to develop agriculture sustainably.
Pengembangan Diri, Karakter, Lingkungan, dan Hidup Sehat pada Anak Usia Dini Aris Wahyu Kuncoro Aris; Dwi Kristanto; Hasan Ipmawan; Pambuko Naryoto; Koen Hendrawan
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2239

Abstract

Kegiatan Pengabdian Masyarakat ini adalah sebuah inisiatif yang bertujuan untuk membentuk masa depan yang lebih cerah dengan fokus pada pendidikan anak usia dini. Melalui pendekatan holistik yang mencakup pengembangan diri, karakter, lingkungan, dan gaya hidup sehat, kegiatan ini telah membawa perubahan positif yang signifikan. Anak-anak usia dini tidak hanya mendapatkan pelajaran akademik, tetapi juga keterampilan sosial, nilai-nilai moral, dan pemahaman akan pentingnya menjaga lingkungan dan kesehatan. Kegiatan ini juga melibatkan orang tua,komunitas di Jl. Bungur Raya RT.003/RW.002 Kebayoran Lama Selatan sebagai mitra penting dalam membentuk perkembangan anak. Hasilnya adalah generasi muda yang lebih berkualitas, peduli terhadap dunia, dan siap menghadapi tantangan masa depan. Dalam kesimpulan, Kegiatan Pengabdian Masyarakat ini adalah contoh nyata bagaimana pendidikan anak usia dini dapat membawa perubahan positif yang berkelanjutan dalam masyarakat.
PKM Terpadu di Desa Mekarbuana: Meningkatkan Karakter Masyarakat melalui Edukasi dan Aktivitas Sosial Ahmad Pramegia; Dwi Kristanto; Pambuko Naryoto; Maruji Pakpahan; Hasan Ipmawan; Aris Wahyu Kuncoro; Muhammad Jusman Syah; Said Said; Andreas Wijaya; Annisa Nur Wahyuningsih
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8680

Abstract

The Integrated Community Service Program (PKM) in Mekarbuana Village, Tegalwaru District, Karawang Regency, was implemented to enhance community character through education, digitalization, and social activities. The program included training on village website management, digital population census, environmental education, and the non-formal learning activity “Belajar Ceria”. The results indicate an improvement in digital literacy, social participation, and environmental awareness among villagers. The establishment of the village website and population data digitalization strengthened technology-based governance, while social and religious activities fostered solidarity and moral values in the community. This program demonstrates that collaboration between universities, local government, and the community can create sustainable social transformation.