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Hasan Ipmawan
Universitas Budi Luhur Jakarta
Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Smartphone Samsung di Jakarta) Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan; Koen Hendrawan
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (949.072 KB) | DOI: 10.55606/jubima.v1i2.1382

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.
Analysis Of The Effect Of Current Ratio, Debt To Equity Ratio, Total Asset Turnover, And Firm Size On Return On Assets M. Jusman Syah; Aris Wahyu Kuncoro; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Pambuko Naryoto
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1085.815 KB) | DOI: 10.55606/jubima.v1i2.1384

Abstract

Abstract, This research is to determine the effect of the current ratio, debt to equity ratio, total asset turnover, and firm size on the return on assets of pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The samples used in this study were 10 pharmaceutical companies. The sampling technique used purposive sampling method. The analytical tool used is multiple linear regression analysis. The results of this study indicate that the Current ratio, which is measured using a comparison of current assets with current liabilities, has no effect on profitability. The Debt to Equity Ratio, which is measured using a comparison between debt and capital, has a negative and significant effect on the return on assets. Total Asset Turnover as measured using a comparison between total sales and total assets has no significant effect on return on assets. Firm Size or company size as measured using total assets has no effect on return on assets.
Co-Authors Aris Wahyu Kuncoro Dwi Kristanto Koen Hendrawan M. Jusman Syah Maruji Pakpahan Pambuko Naryoto