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All Journal IJHCM (International Journal of Human Capital Management) MUHARRIK: JURNAL DAKWAH DAN SOSIAL Golden Ratio of Marketing and Applied Psychology of Business NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Civil Officium: Journal of Empirical Studies on Social Science Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Ekonomika dan Manajemen Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Jurnal Padamu Negeri Global Leadership Organizational Research in Management

Koen Hendrawan

Universitas Budi Luhur Jakarta

Author-ID : 4065273

Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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PENGARUH WEBSITE, PROMOSI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Iklan Baris Otomotif, PT. Olx Indonesia) Koen Hendrawan; Agus Sriyanto; Kartini Istikomah
Jurnal Ekonomika dan Manajemen Vol 10, No 1 (2021)
Publisher : Universitas Budi Luhur

Penelitian ini dilakukan untuk menganalisis pengaruh website, promosi dan kepercayaan terhadap keputusan pembelian iklan baris otomotif PT OLX Indonesia di Jakarta.Variabel yang digunakan penulis dalam penelitian ini adalah website (X1), promosi (X2), kepercayaan (X3) mempengaruhi keputusan pembelian (Y) sebagai variabel dependennya. Pada penelitian ini, penulis menggunakan menggambil data dengan cara mengambil kuesioner pada 69 responden. Metode yang penulis gunakan dalam penelitian ini adalah purposive sampling. Sedangkan masing-masing variabel yang penulis gunakan adalah skala likert dengan pengukuran lima tingkatan jawaban. Data yang diperoleh penulis melalui kuesioner dioleh oleh peneliti menggunakan software SPSS 22. Alat analisis yang digunakan oleh penulis adalah regresi linear berganda, analisis korelasi, analisis koefisiensi determinasi dan uji hipotesis yakni uji t. Hasil dari penelitian ini adalah Website berpengaruh terhadap keputusan pembelian space iklan otomotif di PT OLX Indonesia. Promosi berpengaruh terhadap keputusan pembelian space iklan otomotif di PT OLX Indonesia. Kepercayaan berpengaruh terhadap keputusan pembelian space iklan otomotif di PT OLX Indonesia.

The Influence of The Human Development Index, Unemployment Rate, and Illiteracy Population on Poverty Level in Indonesia for the Period 2015-2020 Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Aris Wahyu Kuncoro
MUHARRIK: Jurnal Dakwah dan Sosial Vol 5 No 1 (2022): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v5i1.1372

Unemployment and poverty are issues that require serious and systematic solutions. So far, the human development index, unemployment rate, and illiteracy rate have dominated. This study looks into how the Human Development Index affects poverty in Indonesia. Second, examine the impact of Unemployment on poverty in Indonesia. Third, examine the impact of Illiteracy on poverty in Indonesia. The Stepwise technique was chosen in this study because it provides information on the independent variables that influence the dependent variable. The Human Development Index, Education Level, and Illiteracy Population were studied sequentially. This study employed secondary data. The statistics were gathered from third sources and are available at the Central Statistics Agency (BPS). The research shows that the three variables are directly associated with poverty in Indonesia. Less effective programs tend to be partial. So, as a policymaker, the government must start an integrated program focusing on the three points mentioned.

Pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Smartphone Samsung di Jakarta) Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan; Koen Hendrawan
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.

Analysis Of The Effect Of Current Ratio, Debt To Equity Ratio, Total Asset Turnover, And Firm Size On Return On Assets M. Jusman Syah; Aris Wahyu Kuncoro; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Pambuko Naryoto
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Abstract, This research is to determine the effect of the current ratio, debt to equity ratio, total asset turnover, and firm size on the return on assets of pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The samples used in this study were 10 pharmaceutical companies. The sampling technique used purposive sampling method. The analytical tool used is multiple linear regression analysis. The results of this study indicate that the Current ratio, which is measured using a comparison of current assets with current liabilities, has no effect on profitability. The Debt to Equity Ratio, which is measured using a comparison between debt and capital, has a negative and significant effect on the return on assets. Total Asset Turnover as measured using a comparison between total sales and total assets has no significant effect on return on assets. Firm Size or company size as measured using total assets has no effect on return on assets.

Socialization Of Usaha Soul Improvement through the Role of Waste Banks as UKM For Economic Drivers at The Al Azka Kamila Indonesia Foundation Wahyu Kuncoro, Aris; Naryoto, Pambuko; Kristanto, Dwi; Hendrawan, Koen; Kasmawati, Yuni; Ipmawan, Hasan; Jusmanyah, Muhamad
Civil Officium: Journal of Empirical Studies on Social Science Vol. 2 No. 2 (2022)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53754/civilofficium.v1i2.450

The waste problem is not only related to landfills, as has been the case so far, because the waste management system involves many parties, including waste producers (such as households, markets, institutions, industries, and others), managers (and contractors), regulators, the informal sector, and communities affected by waste management. Its completion requires the involvement of all relevant parties and various approaches. By looking at the above description, it is important to undertake counseling or socialization about the waste management system "Trash Bank" through community engagement, to find out how well this program works to reduce waste generation and turn waste into items of economic worth / Indirectly, this action will develop the Waste Processing Household Industry Group, organic fertilizer/compost, and create a healthy environment. With this PKM activity, it's intended that public awareness of the entrepreneurial spirit would grow. This service seeks to spread awareness and understanding of Waste Bank's waste management to promote a healthy and successful community. Improving school-community interactions (Budi Luhur University). Budi Luhur University's Tridharma community service program. Al Azka Kamila Indonesia Foundation: Increase knowledge, understanding, and entrepreneurial spirit in trash banks with commercial value. Develop the community's creative economy through reusing garbage. Increase awareness of the importance of a healthy environment. This community service was well-executed. Face-to-face or lecture training was given to the socializing committee. Al Azka Kamila Indonesia Foundation socialization resources on improving business spirit through waste banks as SMEs to drive the economy.

Pengembangan Tanaman Hidroponik dan Kreativitas Anak di Taman RPTRA Petukangan Berseri Aris Wahyu Kuncoro; Dwi Kristanto; Hasan Ipmawan; Pambuko Naryoto; Koen Hendrawan; Marini
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1634

The development of hydroponic plants is one of the modern agricultural methods that is being promoted in Indonesia to increase agricultural production and reduce food imports. In Taman RPTRA Petukangan Berseri, hydroponic development is not only used as an agricultural activity, but also as a means to hone children's creativity. In this activity, children are invited to design and build a hydroponic system, choose the type of plant to be planted, and care for and harvest the harvest. This activity is expected to provide an understanding of the importance of agriculture, develop children's creativity, and provide valuable experience about responsibility in caring for the environment. The development of hydroponics and children's creative activities in Taman RPTRA Petukangan Berseri can also be an example for other regions to utilize hydroponic technology in increasing agricultural production and developing children's creativity. Through this activity, it is hoped that a young generation can be created who care about the environment and have the skills to develop agriculture sustainably.

Pengembangan Diri, Karakter, Lingkungan, dan Hidup Sehat pada Anak Usia Dini Aris, Aris Wahyu Kuncoro; Dwi Kristanto; Hasan Ipmawan; Pambuko Naryoto; Koen Hendrawan
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2239

Kegiatan Pengabdian Masyarakat ini adalah sebuah inisiatif yang bertujuan untuk membentuk masa depan yang lebih cerah dengan fokus pada pendidikan anak usia dini. Melalui pendekatan holistik yang mencakup pengembangan diri, karakter, lingkungan, dan gaya hidup sehat, kegiatan ini telah membawa perubahan positif yang signifikan. Anak-anak usia dini tidak hanya mendapatkan pelajaran akademik, tetapi juga keterampilan sosial, nilai-nilai moral, dan pemahaman akan pentingnya menjaga lingkungan dan kesehatan. Kegiatan ini juga melibatkan orang tua,komunitas di Jl. Bungur Raya RT.003/RW.002 Kebayoran Lama Selatan sebagai mitra penting dalam membentuk perkembangan anak. Hasilnya adalah generasi muda yang lebih berkualitas, peduli terhadap dunia, dan siap menghadapi tantangan masa depan. Dalam kesimpulan, Kegiatan Pengabdian Masyarakat ini adalah contoh nyata bagaimana pendidikan anak usia dini dapat membawa perubahan positif yang berkelanjutan dalam masyarakat.

Pengaruh Budaya Organisasi, Pelatihan Dan Motivasi Kerja Terhadap Produktivitas Kerja (Studi Kasus Pada PT. Kenbry Marmer Pratama Kota Tangerang) Aris, Aris Wahyu Kuncoro; Hasan Ipmawan; Dwi Kristanto; Pambuko Naryoto; Koen Hendrawan; Natasya Islami Passya
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2187

The occurrence of employee decline and increase is not solely attributed to the employees themselves. Hence, this indicates the need for further research on the organizational culture, training, and job motivation at PT. Kenbry Marmer Pratama in Tangerang City. The objective of this study is to determine the influence of culture, training, and job motivation on the work productivity of employes at PT. Kenbry Marmer Pratama in Tangerang City. The research method employed is quantitative. The population in this study consists of all employees at PT. Kenbry Marmer Pratama in Tangerang City. The sample in this study is a saturated sample, comprising 35 respondents. The results of this study indicate that organizational culture does not have a significant influence on work productivity at PT. Kenbry Marmer Pratama in Tangerang City. However, training has a significant influence on work productivity at PT. Kenbry Marmer Pratama in Tangerang City. Additionally, job motivation also has a significant influence on work productivity at PT. Kenbry Marmer Pratama in Tangerang City.

Pengaruh Rekrutmen, Pengembangan Karir, Dan Pelatihan Terhadap Kepuasan Kerja (Studi Kasus pada Karyawan PT Sembilan Puluh Enam Derajat di Jakarta Selatan) Aris, Aris Wahyu Kuncoro; Maruji Pakpahan; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Jesshinta Wendy Sari
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2188

This study aims to determine the effect of Recruitment, Career Development, and Training on Job Satisfaction. Using the Non Probability Sampling technique using the saturation method. The population in this study were 87 employees of PT Ninety Six Degrees (Flash Coffee) South Jakarta. This research was conducted using multiple linear regression methods assisted by the SPSS version 25 program and Microsoft Excel 2016. The results showed that Recruitment (X1) had a significant effect on Job Satisfaction (Y), Career Development (X2) had a significant effect on Job Satisfaction (Y), and Training (X3) has a significant effect on Job Satisfaction (Y).

Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions Soekotjo, Sundari; Lestari, Setyani Dwi; Hendrawan, Koen; Brabo, Nora Andira; Iswati, Heni
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.81

This study aims to analyze the impact of Firm Created Content (FCC) and User Generated Content (UGC) on brand equity and purchase intention of Grab-and-Go coffee brand. In today's digital era, content generated by both companies and users plays a critical role in shaping consumer perceptions of brands. FCC refers to all content created by companies to promote their products and services, while UGC is content created by consumers that reflects their experiences with a product. This research employs a quantitative method using an online survey involving 300 respondents who are consumers of Grab-and-Go coffee. The results of the study indicate that both FCC and UGC have a significant impact on brand equity. High-quality FCC can enhance brand awareness, perceived quality, and consumer loyalty. On the other hand, positive UGC can strengthen the emotional connection between consumers and the brand, as well as increase consumer trust. Furthermore, the study also finds that strong brand equity contributes to an increase in purchase intention. Data shows that 75% of respondents are more likely to purchase Grab-and-Go coffee products after being exposed to engaging content from both the company and users. Through this analysis, the study provides valuable insights for marketers in designing effective content strategies to enhance brand equity and drive purchase intention. The findings are expected to serve as a reference for other coffee companies in leveraging FCC and UGC to achieve a competitive advantage in an increasingly competitive market. The study also recommends that companies be more proactive in encouraging consumer participation in content creation and utilize social media platforms to enhance engagement with their audience.

Co-Authors Andayani, Lies Aris Wahyu Kuncoro Corry Yohana Dewi Susita Dwi Kristanto Dwi Kristanto Dwi Kristanto Farah Tasya Untari HARIYANTO HARIYANTO Hasan Ipmawan Hasan Ipmawan Hasan Ipmawan Herlina Ayu Ningsih Ibrahim, Rizqi Maulana Ipmawan, Hasan Iswati, Heni Jesshinta Wendy Sari Jusmanyah, Muhamad Kartini Istikomah Kasmawati, Yuni Lestari, Setyani Dwi Lumbantoruan, Lasmaria Valentina M. Jusman Syah M. Jusman Syah Mardi Marini Marini . Marini Marini Maruji Pakpahan Maruji Pakpahan Natasya Islami Passya Nora Andira Brabo Pakpahan, Maruji Pambuko Naryoto Said Said, Said Soekotjo, Sundari Sriyanto, Agus Suparmoko, Yuphi Handoko Syahrani Fitria Tuti Sariwulan, Tuti Umi Widyastuti Wahyudi, Widi Widi Wahyudi

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