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All Journal International Journal of Applied Research and Sustainable Sciences (IJARSS) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rahmat Ghazali
Universitas Sulawesi Barat
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Using Artificial Intelligence (AI) in Developing Marketing Strategies Sri Handila Mirwan; Puti Lenggo Ginny; Dirmansyah Darwin; Rahmat Ghazali; Meldilianus N J Lenas
International Journal of Applied Research and Sustainable Sciences Vol. 1 No. 3 (2023): November 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijarss.v1i3.896

Abstract

This research explores the application of artificial intelligence (AI) in contemporary marketing strategies. Through case analysis of leading companies, the study uncovers how AI contributes to market data analysis, marketing personalization, trend forecasting, marketing process automation, recommendation systems, and chatbot development. Data was collected by studying existing literature and analyzing case studies of companies such as Amazon, Netflix, Starbucks, Spotify, Alibaba, and Sephora. The results show that using AI in marketing improves operational efficiency, enriches the customer experience, and increases engagement and loyalty
Shopee atau Tokopedia? Studi Perbedaan Tingkat Kepuasan Konsumen Belanja Online Pada Generasi Z di Kabupaten Majene Rahmat Ghazali; Dian Rahmayanti Rivai; Nur Ariyandani; Irawati Irawati; Futri Ayu Wulandari
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6309

Abstract

This study aims to analyze the differences in online shopping satisfaction among Generation Z in Majene regency by comparing two e-commerce platforms, Shopee and Tokopedia, based on three aspects: price, service quality, and delivery service. Data were collected through questionnaires distributed to respondents. The sampling technique employed was purposive sampling, and the sample size was determined using Roscoe’s rule of thumb, resulting in a total of 60 respondents. The collected data were analyzed using descriptive analysis and a paired sample t-test. The results indicate significant differences in satisfaction levels in terms of service quality and price, while no significant difference was found in the delivery service aspect between the two platforms Shopee and Tokopedia.
Co-Authors Dian Rahmayanti Rivai Dirmansyah Darwin Futri Ayu Wulandari Irawati Irawati Meldilianus N J Lenas Nur Ariyandani Puti Lenggo Ginny Sri Handila Mirwan