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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Abdi Anjani
Deddy Kurniawan Halim
Politeknik Internasional Bali
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Increasing Einvite.id's Brand Awareness To Boost Sales Marmaiyatno Marmaiyatno; Deddy Kurniawan Halim; Vivi Vivi; Victor Bangun Mulia; Ni Putu Darla Hollandina
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.218

Abstract

This research focuses on PT. Einvite Karya Sejahtera, the owner of the Einvite.id brand, which provides digital invitation and digital guestbook services. Although the product was popular during the pandemic, intensified competition and a lack of brand awareness have led to a decline in sales. The purpose of this project is to explore strategies to increase brand awareness and strengthen Einvite.id's position in the market. This analysis uses qualitative methods, including interviews and observations, as well as SWOT analysis to identify internal and external factors that affect brand awareness. The findings of this research are three best alternative solutions to grow Einvite.id's brand awareness and increase sales: a. Increase marketing and development efforts by hiring the required staff, b. Sponsor events that are relevant to the target market, c. Maintain flexibility in the use of additional operational teams.
Edukasi Kepada Masyarakat Umum Tentang Kesehatan Lingkungan Berkelanjutan di Jimbafest Anak Agung Nyoman Sri Wahyuni; Marmaiyatno Marmaiyatno; Deddy Kurniawan Halim; Putu Agung Prianta; Ganang Adityo Prakoso
Jurnal Abdi Anjani Vol 1 No 2 (2023): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v1i2.925

Abstract

 Pariwisata merupakan suatu industri yang berdampak besar. Dampak tersebut tentu saja bisa positif maupun negatif. Agar hasil pariwisata dapat bermanfaat, terutama bagi masyarakat pendukungnya, tentu saja harus disertai dengan pemahaman mengenai keberlanjutan dan kesehatan lingkungan. Tujuan diadakan kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan edukasi kepada masyarakat umum yang menghadiri Jimbafest 2023 tentang kesehatan lingkungan berkelanjutan. Metode yang digunakan dalam kegiatan ini adalah workshop. Dalam pengabdia ini team pengabdian selaku narasumber menyampaikan bagaiamana memelihara lingkungan yang berkelanjutan dengan cara pemanfaatan sampah makanan sebagai kompos dan sampah palstik bisa dimanfaatkan sebagai kerajinan yang dapat bernilai ekonomis. Kegiatan pengabdian pada masyarakat di Jimbaran Hub berjalan dengan lancar berkat Kerjasama antara Politeknik Internasional Bali dengan Yayasan Jimbaran Hijau dalam acara Jimbafest 2023.
Co-Authors Ganang Adityo Prakoso Marmaiyatno Ni Putu Darla Hollandina Putu Agung Prianta Victor Bangun Mulia Vivi Vivi Wahyuni, Anak Agung Nyoman Sri