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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management International Journal of Management Science and Information Technology (IJMSIT) Resocia: International Journal of Applied Research and Innovation
Vivi Vivi
Politeknik Internasional Bali
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategic Management and Market Feasibility of Tegal Tourism: A Digital Transformation Perspective Dwi Novita Cahyaningtyas Permatasari; Deddy Kurniawan Halim; Dinar Sukma Pramesti; Vivi Vivi
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6964

Abstract

Digital transformation in the tourism sector has accelerated the emergence of technology-driven platforms that enable the end-to-end integration of tourism experiences. This study examines the market feasibility and strategic management implications of the Tegal Tourism platform, which comprises four main subsystems: Virtual Tour, Tourism Marketplace, Mitra Jelajah (partner ecosystem), and an AI-based chatbot. Adopting a mixed-methods approach, the study combines survey data from 116 respondents with in-depth interviews, FGDs, and prototype testing. Market feasibility is evaluated across five key dimensions, namely market demand and trends, consumer segmentation and user profiles, competitor and substitute product analysis, go-to-market and distribution strategies, and quantitative demand estimation. The findings reveal that 56.9% of respondents are familiar with virtual tours, 70% are interested in exploring tourism through such technology, and more than 77% indicate a likelihood of making transactions after a virtual experience, demonstrating strong online-to-offline (O2O) conversion potential. Additionally, 94% of respondents primarily use smartphones, highlighting the importance of a mobile-first strategy. Overall, the platform demonstrates high market feasibility, supported by strong user interest, digital readiness, and significant transaction potential. Four of the five dimensions meet the feasibility criteria, while consumer segmentation and user profiles remain at a medium-to-high risk level and require targeted mitigation. This study contributes to strategic management and digital tourism literature by offering an integrated feasibility framework and practical insights for strengthening digital tourism ecosystems and MSME participation.
Visual Analysis On A Balinese Kampung Style Gastronomy Attraction: Perceptions Of Indonesian And Chinese Youngsters Rimalinda Lukitasari; I Gusti Ayu Ari Agustini; Vivi Vivi; Fang Jie
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v9i1.374

Abstract

Visual perception plays a decisive role in how consumers interpret culinary identities, especially in gastronomy destinations that rely heavily on aesthetic cues. This study examines how Nasi Tekor, a Balinese kampung-style gastronomy attraction, is perceived through visual stimuli presented to millennials and Gen Z consumers from Indonesia and China who have never visited the venue. Using a qualitative visual analysis combined with semiotic interpretation, the research assesses how individuals decode curated images sourced from field observations and social media posts. Findings show that consumers’ perceptual responses are strongly shaped by key visual cues, including banana-leaf plating, bamboo utensils, rustic wooden structures, woven crafts, and traditional attire. These elements are consistently processed as indicators of authenticity, nostalgia, and cultural rootedness, forming a brand image that aligns with heritage-based gastronomy. However, modern furniture and semi-modern design features create perceptual dissonance, leading some participants to interpret the visuals as inconsistent or less authentic. The results also highlight that visual perception on digital platforms influences not only emotional reactions but also functional judgments related to hygiene, comfort, and clarity of menu offerings. Overall, this study demonstrates that visual perception is central to shaping brand meaning, moreover, a coherent visual communication is essential for reinforcing Nasi Tekor’s identity across both online and offline contexts.
Increasing Einvite.id's Brand Awareness To Boost Sales Marmaiyatno Marmaiyatno; Deddy Kurniawan Halim; Vivi Vivi; Victor Bangun Mulia; Ni Putu Darla Hollandina
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.218

Abstract

This research focuses on PT. Einvite Karya Sejahtera, the owner of the Einvite.id brand, which provides digital invitation and digital guestbook services. Although the product was popular during the pandemic, intensified competition and a lack of brand awareness have led to a decline in sales. The purpose of this project is to explore strategies to increase brand awareness and strengthen Einvite.id's position in the market. This analysis uses qualitative methods, including interviews and observations, as well as SWOT analysis to identify internal and external factors that affect brand awareness. The findings of this research are three best alternative solutions to grow Einvite.id's brand awareness and increase sales: a. Increase marketing and development efforts by hiring the required staff, b. Sponsor events that are relevant to the target market, c. Maintain flexibility in the use of additional operational teams.
Retaining Generation Z Talents in The Hospitality Industry: A Systematic Review and Framework for Bali's Tourism Workforce Development I Ketut Antara; I Gusti Ayu Ari Agustini; Vivi Vivi; Fang Jie
International Journal of Applied Research and Innovation Vol. 1 No. 3 (2026): : July: Resocia: International Journal of Applied Research and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/q1rw2w97

Abstract

This study aims to identify the factors influencing Generation Z talent retention in the hospitality industry and to develop a contextualized retention framework for Bali's tourism workforce. A Systematic Literature Review (SLR) was conducted following the PRISMA guidelines, resulting in the inclusion of 31 peer-reviewed journal articles for qualitative synthesis. The findings indicate that Generation Z retention is determined by three interrelated dimensions: intrinsic factors, including meaningful work, work-life balance, and psychological well-being; extrinsic factors, comprising transparent career pathways, fair compensation, collaborative leadership, and inclusive organizational culture; and contextual factors rooted in local cultural values. The review also identifies effective retention strategies, including digital recruitment, structured onboarding, flexible work arrangements, continuous competency development, and holistic well-being initiatives. By contextualizing global evidence within Bali's tourism environment, this study proposes a three-pillar retention framework integrating intrinsic, extrinsic, and contextual dimensions, with Tri Hita Karana and gotong royong serving as key cultural foundations. The proposed framework contributes to hospitality human resource management by providing practical guidance for developing a sustainable and culturally responsive tourism workforce.  
Co-Authors Deddy Kurniawan Halim Deddy Kurniawan Halim Dinar Sukma Pramesti Fang Jie I Gusti Ayu Ari Agustini I Ketut Antara Marmaiyatno Ni Putu Darla Hollandina Permatasari, Dwi Novita Cahyaningtyas Rimalinda Lukitasari Victor Bangun Mulia